November 26, 2019

How do you prepare for a crisis? A tragedy? How do you prepare your people? Remember your people are your brand, right? How do you ensure the people are getting the right message, that you are handling the spray of inaccuracies on social media and much more.

Chad and Joel were lucky enough to again s...

November 7, 2019

How does an old stodgy bank start-up a new cool brand? Is a bank even allowed to build a cool brand? Is that a thing? 

It certainly is and Alexandra Nuth aka "The Nuth-inator" talks to the guys about how spinning the new Challenger Brand - Brightside - out of ATB happened.

All of this c...

October 24, 2019

How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task.  

Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like...

October 10, 2019

When you think of iconic brands, names like Nike, Budweiser and Apple come to mind. However, cities can become cult brands, just like products. And perhaps the most well-known city in the U.S., with the most well-known brand, is Las Vegas. Say, "What happens in Vegas ..." to anyone, and they'll like...

September 27, 2019

Best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin, returns to The  Chad & Cheese Cult Brand Series of podcasts.

In this episode, Atkin breaks down the importance of companies living their purpose, first and foremost. Douglas also authored Purpos...

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HR's Most Dangerous Podcast

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