March 26, 2020

What "Brand Job" is cool enough to leave Microsoft's XBOX Team? And what does it mean when a company focuses on transcending mere brand? 

Enter Jason "J" Anderson, the SVP of Brand Marketing for Cadillac Fairview who joins The Chad & Cheese to talk about these topics and much more...

Thanks to our fri...

March 12, 2020

What does long-term focus really mean? Do companies really wait months to decide on a priority position? When does culture really matter?

We welcome back best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin on this Cult Brand Series episode of The Chad & Chee...

February 27, 2020

Like it or not your brand is probably dealing disappointment to loyal followers and consumers who want to join your team.

LIVE from the base of the Canadian Rocky Mountains in Banff, Chad & Cheese bring you The Gathering onstage including: 

Yeti -- Bill Neff, VP Consumer Marketing 

Intel -- Allyn Baile...

February 4, 2020

Whose fault is it Marketing or HR? 

Chris Kneeland Cult Brand creator and co-founder of The Gathering of Cult Brands joins the show to debate. 

Marketing has all of the budget and HR touches millions of people every year. Who owns THE BRAND, moreover THE EXPERIENCE? And why don't big brand leaders rec...

January 23, 2020

What happens when the New York Attorney General slaps a subpoena on the young upstart Airbnb in 2013 to access all host data for 15,000 hosts?

Do they comply? Do they fight? Listen to this amazing story which embodies Airbnb's brand straight from best-selling author, cult branding expert and fo...

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