Brand Revelation


Like it or not your brand is probably dealing disappointment to loyal followers and consumers who want to join your team.

LIVE from the base of the Canadian Rocky Mountains in Banff, Chad & Cheese bring you The Gathering onstage including:

Yeti -- Bill Neff, VP Consumer Marketing

Intel -- Allyn Bailey, Talent Acquisition Transformation Leader

Intel -- Tyler Weeks, Head of HR Data Science

A mind-broadening experience you will NOT want to miss all thanks to SmashFly, Let SmashFly help activate your brand and keep relationships at the heart of your CRM. For more information, visit smashfly.com today.

PODCAST TRANSCRIPTION sponsored by:

Disability Solutions connects jobseekers with disabilities with employers who value diversity and inclusion.

Joel:

This Chad & Cheese Cult Brand podcast is supported by SmashFly, recruiting technology built for the talent life cycle and big believers in building relationships with brands, not jobs. Let SmashFly help tell your story and keep relationships at the heart of your CRM. For more information, visit SmashFly.com today.

The Gathering:

Ladies and gentlemen, please welcome to the stage bad-ass podcast hosts of Chad & Cheese Podcast, Joel Cheesman and Chad Sowash.

Chad:

I know it's early Canada, but come on, give it up. Come on. Good morning. Who was out till 1:00 AM last night?

Joel:

Nice.

Chad:

Nice.

Joel:

Nice.

Chad:

That's dedication right there.

Joel:

Actually it was someone on our panel who was up till 1:00 AM last night. That's how talent acquisition parties, baby.

Chad:

Yeah, hard. I'm Chad.

Joel:

I'm Cheese, and we are the Chad & Cheese Podcast. Most of you probably don't know who we are. We cover the talent acquisition, HR, marketing more and more, topics on our show. If you listen to podcasts, we invite you to go search whatever podcast platform you enjoy the most, type in Chad, Cheese or any combination of the two, subscribe. If you're not into podcasts in that way, go to chadcheese.com to find out more.

Chad:

Yeah. Can we get our slide? We have one slide.

Joel:

We've got to be on brand here, people.

Chad:

Yes. One slide.

Joel:

We're at a marketing conference.

Chad:

Real quick, gathering story. Everybody has their gathering story, right? Last year, I get this cryptic email, and it's like I have no clue what the hell these guys.

Joel:

Was it from Russia?

Chad:

I have no clue who this guy, no, close. No clue what this guy wants. So I'm like, "Can we talk?" So we get on the phone and he's like, "I want you to come to the gathering. I want you to become a part of the cult." I'm like, "My mom always said not to be a part of a cult." And he's like, "No, seriously. I think your mom is probably a really great woman, but come and join the cult."

Joel:

I'll vouch for your mom.

Chad:

Thanks. We came and we had an amazing experience and we really felt like fish out of water because we are HR, TA. I have 20 years of experience. I was with Monster before it was Monster. Right? So, on the tech side, on the HR side, talent acquisition, I've been an individual contributor. I've also been a leader of teams, actually marketing were reporting up into me. Built veteran hiring programs for some of the biggest brands in the world. Pipelining veterans, military veterans into their organization. And now I'm a duet.

Joel:

And aren't you a lucky man because you're now folically less challenged than you were before. Yeah, both of us have 20 plus years in the industry. So we like to think we know what we're talking about from that perspective. I've worked at Job Boards a little less well known than Monster. I'm an entrepreneur, so I've started and sold companies in the space over the course of my career. Well Known blog at one point called Cheese Said, and now I do the podcast. Surprisingly 85% of my time is through that. So it's been a real surprise success for me as well as I have a startup that helps monitor online employment reviews.

Chad:

So we want to thank the gathering. We want to thank Ryan for that crazy ass cryptic email, first off. Chris, for actually having a conversation saying, "Why the hell are we bringing these guys in?" And then really starting to form this idea between a blind spot that marketing actually has. M marketing, even cult brands. We'll talk about it today. Even cult brands who have been awarded have a blind spot. And for us it's not a blind spot, it's our every damn day.

Chad:

So we're excited to actually bring some guests on stage who can help us talk a little bit further, not just about the HR side of the house, but also bringing the marketing, the consumer base, all of that backend and that blind spot from now on, hopefully, especially here at the gathering. And if you listen to the Cult Brand series from Chad and Cheese, it won't be a blind spot anymore.

Joel:

And I think to add to that, one of the things that we saw in coming to this was that everyone that goes on stage that's a keynote speaker, anyone that goes on to present talks about people. People are our greatest asset. Our brand starts with people. They're our front lines. They're the ones that are out waving the flag to the world. But yet there's a disconnect we think in terms of the recruiting process and how you guys reach out to candidates and appeal to candidates in the process. That's a real disconnect to what your brand is.

Joel:

So part of our relationship with the gathering, and Chris, I think you'll agree with this, is to say, how do we bring recruiting and marketing together? Because they have a lot more in common than you think. So we're real excited to have this presentation this morning to bring a great consumer brand and their marketing as well as some talent acquisition folks, some great brands. So without any further ado, I'd say we bring them to the stage and get this show started.

Chad:

Yep.

Joel:

Let's start with Allyn Bailey from Intel. Let's cheer it for Allyn. She's a little company, she's going salsa dancing after this presentation. So was that what you were wearing last night by the way?

Allyn:

No.

Joel:

Okay, so she's freshened up and ready to go.

Joel:

Nice.

Joel:

Next up is Tyler Weeks from Intel as well. Let's give it up everybody.

Chad:

So we had a challenge, I think about a month ago. So Bill, Joel and I already had facial hair and we said, "Hey, we're all going to grow a beard." And Tyler tried.

Joel:

Let's agree not to shave for a month.

Chad:

He really tried.

Joel:

And this is what we got from Tyler.

Chad:

Put your hands together for Tyler.

Joel:

He's going to be late for school today, unfortunately. And last but not least, you all know I'm Bill Neff, Yeti.

Chad:

Okay. So those are our guests. And I have to say that they're brave because we have many CEOs who won't even come onto this show, because we ask the questions that need to be asked, that aren't asked. We don't generally do the softball question and that's why people listen. They want the reality. They want to know what is going on and that's why we do it. I really appreciate it. Put your hands together for everybody, first off, before we-

Joel:

And Chad, we almost forgot the most important part.

Chad:

Oh yeah.

Joel:

We need to give some thanks. Big thanks to the gathering. Chris is here. Everyone that's great. SmashFly in particular for having the faith not ever being here. They kind of [crosstalk 00:06:47] put out a word at least this here for SmashFly, Stephanie Talent. So we want to give a special thanks to them-

Chad:

And Gina.

Joel:

... and Gina. Yes. Sorry, Gina. For supporting this effort and believing in us and getting a this thing together. Without any further ado.

Chad:

First question, hard question one that I want everybody to listen to very intently. Allyn Bailey, I always pick out on the land and that's why she sat way down there because I always pick on-

Allyn:

I know, I was like far away as I can.

Joel:

And we know that she can take it.

Chad:

So how many human beings actually apply for jobs at Intel in a year's time frame?