FIRING SQUAD: RoboRecruiter's CEO, Chris Collins

Chatbots... CHATBOTS... CHATBOTS!!!

There's a lot of confusion around chatbots in recruiting. Do you need one? Which one? How much? Questions abound on this technology that serves as a buzzword at every conference and practically every blog post online.

RoboRecruiter thinks chatbots are not only the future, but the present as well. We'll see about that. The Chad & Cheese bring in CEO Chris Collins and put him through the Firing Squad to see if chatbots truly are all that, and if RoboRecruiter should be added to your shopping list.

Hang tight! And be sure to visit Firing Squad's exclusive sponsorship partner Jobs2Careers, a company that could make Firing Squad its bitch.


Chad: Okay Joel, before we get into Firing Squad, I have quick question. Would you say that most companies find it hard to attract the right candidates to apply for their jobs?

Joel: Well, Jobs2Careers certainly thought so. That's why they created their new talent attraction platform, ODT. Yeah, you know me.

Chad: Dude, that's OPP. This is ODT, which stands for On Demand Talent, where data driven talent attraction is made easy. The on demand talent platform enables recruiters to reach the right talent at the right time, at the right price.

Joel: And the best part-

Chad: What?

Joel: You only pay for what Jobs2Careers delivers.

Chad: No.

Joel: So, if you're attracting the wrong candidates or you feel like you're on a recruiting hamster wheel, just go to and learn how on demand talent or ODT, yeah you know me, can get you better candidates for less money.

Chad: I'd say you just go to, click on the jobs2careers logo there and it's just that simple.

Joel: It is simple, army with harmony.

Announcer: Like Shark Tank? Then you'll love Firing Squad. Chad Sowash and Joel Cheeseman are here to put the recruiting industry's bravest, ballsiest and baddest start-ups through the gauntlet to see if they got what it takes to make it out alive. Dig a foxhole and duck for cover, kids. The Chad and Cheese Podcast is taking it to a whole other level.

Joel: All right. All right. All right gang. Joel Cheeseman here with Chad Sowash on another episode of Firing Squad. On this month's episode we're talking to Chris Collins of RoboRecruiter. Chris, say hi.

Chris: Hey guys. How you doing? Hey Joel, Chad, good to be here.

Chad: Good to have you.

Joel: Don't adjust your volume, Chris is Australian. So, yeah, that's the deal with that. A quick introduction. Chris, CEO of RoboRecruiter. Anything else you wanna mention? Second Life?

Chris: Yes. The CEO of RoboRecruiter, got a bit of background with virtual worlds and virtual reality combined with HR Texas, probably quite different to maybe other people you've had on here. And I'm based over in San Francisco. So an Australian, but been in the US for 14 years.

Joel: Awesome. Awesome. Chad do you wanna take it from here?

Chad: Yeah. So first off, I definitely have to say we talked a little bit in the pre pod about this, but Joel is wetting his pants right now because Chris has some time with Second Life and everybody who listens to this podcast-

Joel: Like a baby I'm crying.

Chad: Knows he loves the virtual reality, man. So Joel's going to be loving this one. Okay, So here's the format. If you haven't listened to a Firing Squad before, shame on you.

Joel: Shame on you for sure.

Chad: Welcome. So, Chris, this is how it goes. You're gonna have two minutes to Pitch RoboRecruiter. At the end of two minutes, you'll hear the bell. And Joel and I are gonna hit you with some rapid fire Q and A. If your answers aren't concise and you're starting to drone off, you'll get hit with the crickets. Means you need to tighten it up and move along. At the end of Q and A, you're gonna either here one of these three things from myself and or Joel. It's a three point rating system. That first one is the big applause. This is what you're going for, which means you've exceeded expectations, you're kicking ass, keep doing what you're doing. Number two would be the golf clap, which is my favorite. It's so pathetic, but that just means that you have a lot of work to do. And last but not least, you don't want this one. It's the firing squad. That means you should go ahead, pack your shit up and go home and try again.

Joel: Go back to Second Life.

Chad: So that's firing squad, it's time to pitch so buckle up and let's do this Joel.

Joel: Chris are you ready?

Chris: I'm ready.

Joel: Two minutes starting-

Chris: Great. So Chris, CEO of RoboRecruiter. The situation is, here's the big problem is that over the next few years we're gonna see a seismic shift on how we interact with candidates and what that's going to bring on is what we see as the active intelligent database. Now, why the active intelligent database? If you look at all the systems that are out there, you know Salesforce, Bullhorn, really all these massive database systems, you've got a wealth of data in there. However, you don't have the resources to be able to reach out and contact all these people, so you've got assets that you're unable to utilize. That combined with the political environment and how people are changing around ownership of their data, you need to be able to interact with people and keep them engaged. And so that's what we do with RoboRecruiter. Very dead simple. We go out chatbot technology, can communicate over SMS, Facebook Messenger, Slack, really anything out there.

Chris: We engage and update those candidates and we keep them active. In keeping them active, it allows you to be able to make a lot more money and allows your candidates to be a lot happier because they're ready to go and you know when they're available. So why do it over with RoboRecruiter? One of the really cool things is how much data you get back. So firstly, when you do a RoboRecruiter campaign, let's call it tens of thousands of people, you can see engagement rates of up to 20 to 60 percent. That engagement comes back within the first 10 minutes. You do a campaign, first 10 minutes you got 40 percent of the people have already replied. So with that, you've got incredible real-time data that's valuable coming to you really fast. So to sort of summarize at a high level what we do, is we can go out to your database, we can completely activate everything that you've got on there. In engaging with that database, we can do a multi lingual and we can do it at scale. And then the final thing there is that we can completely automate the process. So we automate the process and keep them updated for you. So that's what we do.

Joel: So in three seconds, where can I find out more, Chris?

Chris: Yeah, so you go to, to our website. We've got everything you need to know there.

Joel: Good enough. All our guests forget that. They should put that in there, like, "To learn more, visit" All right we gotta pull the people on. All right, I'm gonna start off Chris. It is so noisy with solutions like yours. We've talked to We've talked to There just seems to be so many of these sort of automated, bring your candidates back from the dead, engage with candidates automatically. How are you guys so different from all the others out there?

Chris: So I'll take that in a couple of ways. Firstly as far as the actual core company makeup. So we're a combination of traditional recruiters, which I'm sure a lot of people have got that piece as well, and then technologists. Technology is based out of Silicon Valley. So we've got people that have worked on the floors and understand it and then we're applying tech to that. The second piece is how we're going about the tech in activating these people, and we do that with what we call PALS. PALS standing for price, availability, location and skill. So in us activating the candidate, that's the core elements that we're bringing to bear, and then we're keeping those pieces active. And we're not trying to replace a Linkedin, we're not trying to replace the information that you've probably already got on your database. We're purely just focused on the PALS, then using our chatbot with some AI pieces to it, keeping that active based on the information that we get back from the PALS. They're kind of about two pieces, the makeup of the company and then how we're tackling this problem.

Chad: Chris, it's interesting. We just got back from Dublin and one of the pitches, or one of the presentations that we heard was, "Everybody's looking for a chatbot. And it's interesting because it sounds like RobotRecruiter, really the base of is chatbots, number one, and number two, you always said chatbot once in your pitch. If it is so popular and everybody's looking for a chatbot, why aren't you chatboting the hell out of this thing?

Chris: For us the key piece is the active intelligent candidate profile, right? And with that it's then how do you get to that active, intelligent profile? And that's key piece to a company. And what right now currently enables us to do that is chatbot technology. if you look at my background, with VR and all that kind of cool stuff, in five years how you get that active profile, the technology that does it could be completely different, but our core with RoboRecruiter is that active intelligent profile and what supports it right now. So at the moment is the chatbot technology and it's very cool what we've got. But in as maintaining that active intelligent profile, who knows what will happen in the future.

Chad: So when it comes down to actually getting your active intelligent database, as Joel said like we've and we actually talk to uncommon yesterday. There's this scraping or this ability to actually go out to social profiles and really rejuvenate profiles within your database that way as well, which is different from a chatbot. So are you currently doing that or is really the chatbot the smart way to go, especially with GDPR happening?

Chris: Yes for us the chatbot is what does it. So we don't go out and do any scraping across the profiles. We get them with the responses that come back from the person. We used that to update what you've got on your database or we completely integrate into your ATS, whereby when you're doing your search, not only are you getting your results back that you should speak to that person, but also a visibility into, again, the PALS, their active intelligent features of their profile.

Joel: Chris, how does the technology integrate on the consumer side? How would I as a job seeker interact with your product typically?

Chris: Yeah, sure. So you'd get an SMS from us, or you'd get a Facebook Messenger from us and that's coming from the customer. So it says, "Hey Mike, this is Chris from ABC recruiting, we've got ..." And it could be a number of different things, "We've got an interesting role for you", or "Hey, we haven't spoken to you in a while, we just wanna update your information." So from there you can opt in to a conversation. So I'm cooking on that. Then you will start engaging with the chatbot. The other pieces were very clear that this is a chatbot that you're engaging with, and then what it starts to do is go through. If it's a job saying, "Hey, I've got a Java script role based in San Francisco, here's the information we've got on you. Can we discuss through and update that information?" And then it'll go on.

Joel: Will you be integrating with sort of the career site interface where someone searches for jobs and a little icon in the bottom where I can start chatting there or is it all sort of actively based where there's an sms or a message sent?

Chris: Yes. So then you can embed the chatbot into your website so it can be much ... The active side is you get a broadcast out to you. The passive side, you've done a search, you go to the job chatbots there that can qualify you on the role or the person has a link that they can send to someone. So I could be talking to you and say, "Hey, I've actually got some other jobs for you. Let me just flick you a link to our chatbot that could qualify for some other jobs."

Chad: Well okay, so let's dive deeper into whole process methodology because in most cases talent acquisition leadership, they don't understand. With so many different products that are out there, they don't understand what a chatbot does entirely, right? So take me and take the listeners through kind of like the process methodology. I'm a candidate, all the way from hitting the website through interview handholding. I mean, what can your work chatbot actually do and how can you help talent acquisition really take a lot of those administrative, I would say administrative tasks away from recruiters and sourcers?

Chris: Yeah sure. I think that's a really great point. I think in some cases with new technology, you may be thinking chatbots and people may be thinking AI and thinking that sounds cool, but it's a little bit out of my reach where, what's interesting with the chat box technology, it's just doing messaging and messaging is something that we're all super familiar with because we SMS, we talk to our friends over chat all the time. So all that a chatbot does and especially in our case, is that we're just working with the recruiter to be able to help qualify the candidates or keep a candidate engaged to allow the recruiter to have a meaningful conversation. So it's as simple as the equivalent of you send out an email to someone and you're waiting for their reply, and with that reply the recruiter then acts on the information that comes back.

Chris: However, in a chatbot, what you're doing is that instead of an email, a chatbot's going out and conversing with someone a little bit more. And so the information that comes back to you is a lot more targeted, a lot more kind of meaningful. Again, it's just simply helping you have more information when you get that person on the phone.

Chad: So specific tasks, the chatbot can help with really gathering data from the candidates through the application process? Is that a checkbox that a TA can say, "Okay, chatbot can help with that?

Chris: Yep. Yep.

Chad: So what about the interview? Can it help with the interview too, gather data from the interview side?

Chris: This is interesting, we often eat our own dog food and so us doing our own hiring and having recruiters within the company that used to be recruiters watching how we work, and it helps guide some of our product roadmap.

Chris: So what the chat box does really well is text. Let's say 200 people and it qualifies them, sort of does that first screen on them for getting the information back on who could be right for the role. But getting that person on the phone and being able to speak to them when you've got the short list of people that you want to be able to do, we don't get involved in that. Again, doing something face to face in an interview level like that, that you still do, either you do as a human to human. Which again it's kind of one of our big 10 taglines is that RoboRecruiter making conversations more meaningful because we want to get you to a place where you're having ... As a recruiter you've got let's say eight hours in the day, or 12 or 16 depending on how busy you are.

Chris: So let's say you've got limited time. So what the chatbot does is for every minute allowing you to everyone you're talking to, it's pre qualified. It's said that they're available at saying, "Here's the information you've got on them so that every conversation you're having is more meaningful, which is gonna make you more money.