Interview: Tony Lee of SHRM - Exclusive

An EXCLUSIVE... It's Tony Lee and it's time to get your recruiting industry GEEK ON!

That's right the boys sit down with industry icon Tony Lee for a jaunt down Memory Lane, an update on what's new at SHRM and even talk a little Cheap Trick.

What's in this episode:

- How the WSJ got into the "job board business"

- It was Jung Lee not Junglee - Seriously?

- The birth of Adicio

- Cheezhead antics

- An Online Career Center ( insider story - "huckster extraordinaire"

- MonsterBoard before it was reborn as


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Chad: The Chad and Cheese Podcast, brought to you in partnership with TAtech, the Association for talent acquisition solutions. Visit

Joel: Chad, why do recruiters spend money on unqualified or uninterested candidates?

Chad: Dude, I don't know , because they're recruiters? I mean, what in the hell are you talking about anyway?

Joel: Okay. Stick with me here. In a PPC campaign when you're sourcing, you're paying per click and you don't know who the click is coming from, it could be a qualified click if you're lucky, but most likely it's an unqualified click, you know? And you're still gonna pay, regardless.

Chad: Yeah and it's pretty much the same in a subscription model. You're paying to open the door to any candidate, not necessarily qualified ones.

Joel: Exactly. So the answer is, current pricing models suck.

Chad: Duh.

Joel: So what if you handed over cash for only interested and qualified candidates? And I'm talking actually qualified. I mean candidates that meet all of your job requirements, from years in an industry to specific skills.

Chad: Okay, I gotcha, now you're talking about Uncommon.

Joel: Bingo, Uncommon is where fantasy comes true, and right now they only charge $9 and 99 cents for interested and qualified candidates.

Chad: Seriously dude, do you fantasize about this stuff? Weirdo. So Uncommon is simple, you set your monthly budget and Uncommon only charges you when you get an interested applicant that meets or exceeds your job requirements. To sweeten the deal they're offering a 5 free candidate trial. Just go to to make your free account. That's

Announcer: Hide your kids, lock the doors, you're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruitment industry right where it hurts. Complete with breaking news, brash opinion and loads of snark. Buckle up boys and girls, it's time for the Chad and Cheese podcast.

Joel: SHRM, talent, Vegas, who's excited? Pretty much after this interview it's all downhill so we're basically peaking at our first interview and it all goes down.

Chad: So much bullshit, he's like "me".

Tony: I have to talk to these two idiots, are you kidding me?

Joel: So this is the highlight of your day [crosstalk 00:02:47]

Tony: Career. I mean come on. You know I actually woke up this morning from a dream about this, I was so excited it was in my dreams.

Joel: You weren't like sweating [crosstalk 00:03:02] we weren't in our statue of David outfits were we?

Tony: I actually have one of those on my Caesar's Palace [crosstalk 00:03:11]

Joel: Nice, nice. SHRM

Tony: I'm like, "I think you gave this to the wrong guy."

Joel: Let's interview, or let's introduce our guest before we get too much further into this. Tony Lee.

Tony: Tony Lee.

Joel: VP of editorial at Shrm. You can find out more at We are at the Shrm talent show.

Tony: Yes.

Joel: Tony is a long time industry person.

Tony: Yes.

Joel: Give our listeners an elevated pitch of your experience and where you've

come from.

Tony: Holy cow, so I started at the Wall Street Journal in the early 80s and covering job hunting and career management. I ran a publication that few of your listeners have ever heard of called the National Business Employment Weekly which is a 100 page tablet.

Joel: NBU.

Tony: NBU. Are you ready for this? It cost in the early 80s, it cost $3.95 and we sold 100,000 copies every week.

Joel: Holy shit.

Tony: It was a huge, huge profit maker.

Joel: Yeah.

Tony: The idea was, the Wall Street Journal had 22 regional editions and each one had different help wanted ads in it.

Joel: Yeah.

Tony: We put 'em all into one publication and then had four or five articles every week about how to interview more effectively, how to whatever. So it was for job seekers. And it was hugely popular because it was pre-internet.

Joel: What was the advertising cost? The $3.95 was the actual job seeker to buy it.

Tony: Right.

Joel: But if I wanted a full page ad in that sucker, what was I gonna spend?

Tony: A million.

Joel: Holy cow.

Chad: No way.

Tony: It was a full page ad in the Wall Street Journal and then that got you in.

Joel: Ah.

Chad: So is that the way we could get in?

Tony: Advertise in the journal and you gotta-

Joel: Wow.

Tony: We broke the rule for Jeff Taylor.

Joel: Wow imagine that.

Tony: [crosstalk 00:04:47] "I want full page monster ads in the back cover" and we said, "OK." We gave him some crazy price, never expected him to take it. And then David Price then threw a shoe in.