LaRocque, Ready for a Fight


George LaRocque with HRwins.com recently published a job seeker survey. Chad had a lot of problems with it.

So we did a podcast.

Here it goes ... enjoy this Uncommon EXCLUSIVE.

PODCAST TRANSCRIPTION sponsored by:

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Chad: I'm going to be over the top. Say hello to the easiest way to find interested and qualified candidates.

Joel: Dude you need to tone it down, I was just napping. You mean Uncommon's automated sourcing that turns passive candidates into interested and qualified applications?

Chad: Yep. Uncommon automation helps recruiters cut their sourcing time by 75%.

Joel: Wow. How much coffee did you have today?

Chad: A lot.

Joel: Anyway, dude. 75%? That sounds like black magic or something.

Chad: Close, it's called automation. It's simple, actually. You just feed or post your jobs into Uncommon. The platform identifies your job requirements and in seconds Uncommon uses those requirements to search over 150 million candidate profiles, and then it pulls back only the qualified candidates.

Joel: And don't forget, you can connect your email and Uncommon will provide automated outreach with your customized messages to activate those passive candidates, those pesky passive candidates.

Chad: Even better. I'm going to one-up you. Uncommon shows exactly how the candidate meets all the job requirements with a side-by-side comparison view against the job requirements.

Joel: Which means you won't be asking yourself, "What in the hell is this candidate doing here?"

Chad: No, but you will be asking yourself, "Where has Uncommon been all my life?"

Joel: Seriously?

Joel: Uncommon is the easiest way to find qualified candidates, active or passive.

Chad: Visit Uncommon.co and use discount code ChadCheese for 20% off.

Joel: Uncommon.co.

Announcer: Hide your kids. Lock the doors. You're listening to HR's most dangerous podcast, Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion, and loads of snark. Buckle up boys and girls, it's time for the Chad and Cheese podcast.

Chad: It's George.

Joel: Let's get ready to rumble. Everybody, welcome to the Chad Cheese podcast. I'm Joel Cheeseman.

Chad: And I'm Chad Sowash.

Joel: On today's show, we're talking to George LaRocque.

George: Yes.

Joel: George, hello, and tell us a little bit about yourself before we rip into you?

George: Hey guys, well I think it's good to be here. I'm George LaRocque, I'm the analyst, I publish everything over at HR Wins, and so I cover the HR technology marketplace pretty much full-spectrum.

Joel: Thanks for being here George. Now, you're here for a specific reason. On last week's show Chad and I, specifically Chad, had some issues with your recent survey. So, before we get into the issues, defend your survey. Tell us what you did, why you did it, some of the findings that you had, and then we'll just discuss it like gentlemen.

Chad: Well, no, no, no. Before we go there, I would like to specifically thank George for coming on the show. To have balls enough to come on the show. In most cases, what happens? You hear a little whining, bullshit here and there, and then nobody ever comes on the show.

Joel: Or silence.

Chad: They're hiding in the fetal position like fucking art from the CEO of DICE. So, George says, "Fuck that, I'm going to go smack those guys in the face." And that's what I'm talking about.

Joel: Big balls, George. Thanks for all that. Now, let's get it on.

George: Is this where you play the outro? Because that all sounds good to me, let's just end it right there. That's good.

Joel: Not getting off that easy, George.

Chad: Asshole.

George: So yeah, the way this came about, it's independent work. There's no sponsor, no clients in the work, and that's important to say right up front. What was happening is I was hearing some things a lot, which, I saw that ... The last straw was when a vendor sent something out and it said, "73% of job searches start on Google." And I went, "Really? Is that a thing? Is that real? Is that real, 73-"

Chad: Did he source it at all?

George: No, of course not. But, there is this ... I'm not saying everybody thinks 73% of job searches start on Google, and I have a lot of respect for Google and what they're doing in the industry right now, but I was just looking at it and saying, "I'm not sure that Google, at this point, has had that kind of impact on where people start, or what people are using." So, I wanted to test it.

George: I put together a really simple survey and I asked, "What do you use? Where do you start? What gave you the most relevant results, and the most irrelevant results? And, here's the thing: I was very thoughtful with all of my surveys around the kind of sample that I use. Now, it's independent work, which means I paid for it. So, would I have liked to have had a bigger sample size? Of course. And a lot of my work has a bigger sample size, but it also has a sponsor or an underwriter. But in this case, statistically speaking, I'm far above the minimum sample size to shine a light on this topic, and that's really what I'm doing. This isn't a verdict, I'm shining a light on this issue and saying, "Let's talk about this."

George: So, it's a provocative headline, yes, and that's to get us to read it.

Chad: Shame, and it got us to talk about it.

Joel: You paid a company to do the survey, is that what you're saying?

George: Yeah. In this case, well, I wrote the survey and in this case I used a Survey Monkey's audience product, so I paid for the panel, and I set up the demographic as 18 years old to 65 years old, which is generally considered the working ages. We throttled it against census data, so I have geographically and generationally what looks like the US market in that age group, and then in order to ... the screening question is, "Have you conducted an online job search in the last 12 months?" So, all of the responses are complete. Meaning, the 540 answered all of the questions, and they all conducted a search in the last 12 months.

Joel: Do you know how many went out before you got to that 500 or so?

George: Yeah, I want to say it was like 800. It was just under 800 or just over. It was about 800.

Joel: So a blast of 800, over half of those folks have done a job search in the last 12 months?

George: In this case, yeah.

Joel: Okay.

George: Yep.

Chad: That's a hell of a target, by Survey Monkey. My big question was, I didn't really have a problem with survey size, from the standpoint. My big problem was, analytics platforms are everywhere. Real data is everywhere. Why are we surveying stupid fucking humans?

Joel: By the way, George, are you done talking about the survey? Because I wanted to give you ... I wanted to give you like a full platform to go through the whole thing. If you're done, we can go at it, but I want to make sure you feel like you've had time to talk about it.

George: I'm starting to understand who the good cop is and who the bad cop is on this.

Chad: Asshole.

George: So, I appreciate that. I appreciate that, Joel. So, just to reinforce my point, I'm not sure if you got past the headline and the charts, but if you got down to the