FIRING SQUAD: StaffUpApp


Do staffing firms need a native app for iPhones and Android devices? This startup certainly thinks so, but do the boys agree? Let's just say it's a house divided. Ready. Aim. Listen. And enjoy this Talroo exclusive.

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Chad: Talroo is focused on predicting, optimizing, and delivering talent directly to your email or ATS.

Joel: So it's totally data-driven talent attraction, which means the Talroo platform enables recruiters to reach the right talent at the right time and at the right price.

Chad: Guess what the best part is?

Joel: Let me take a shot here. You only pay for the candidates Talroo delivers.

Chad: Holy shit, okay, so you've heard this before. So if you're out there listening in podcast land, and you are attracting the wrong candidates, and we know you are, or you feel like you're in a recruiting hamster wheel and there's just nowhere to go, right? You can go to Talroo.com/attract. Again, that's Talroo.com/attract and learn how Talroo can get you better candidates for less cash.

Joel: Or just go to Chadcheese.com and click on the Talroo logo. I'm all about the simple.

Chad: You are a simple man.

Announcer: Like Shark Tank? Then you'll love Firing Squad. Chad Sowash and Joel Cheesman are here to put the recruiting industry's bravest, ballsiest, and baddest startups through the gauntlet to see if they've got what it takes to make it out alive. Dig a foxhole and duck for cover, kids, the Chad and Cheese Podcast is taking it to a whole other level.

Chad: That's right.

Joel: A whole other level.

Chad: That's right.

Joel: We're recording on Canada Day, so I'm all hopped up on Molson as we record this. Anyway, kids-

Chad: Is that a real day?

Joel: -it's another episode of- It is a real day, yeah. Canada Day, when they fought quote-unquote for their independence from Britain. Anyway, Firing Squad is back, gang. Today we have a special treat straight out of the Northwest of the great American country that we live in. Rick, can I call you Little Richard or would you be offended? Anyway, Rick Richard, founder and CEO of StaffUpApp.

Chad: App.

Joel: Rick, welcome to the show.

Rick: Hey, thanks for having me, guys.

Joel: You're so mellow, man, I love it.

Rick: I'm a Portlander, you know?

Joel: That cool Portland vibe you got going there.

Rick: Exactly.

Joel: My only association with Portland is watching Kindergarten Cop a couple times.

Rick: Yeah, that's true, it was filmed here.

Joel: Yeah, it was, it was, it was. Like 30 years ago. Rick, tell us about yourself. Chad will go through the rules and then we'll get into the company.

Rick: All right, great. So I'm a computer science person by background, software engineering, electrical engineering, as well. I've been a software for the last 25 plus years or so, started a few firms. I'm also the founder and CEO of a mobile app development firm, which is how it led to StaffUpApp. I live with my family and two kids, here in the Pacific Northwest. Me in a nutshell.

Joel: So no background in employment, which could be important.

Rick: Well, I've been an entrepreneur for much longer than I ever was employed. So, I worked for several software firms, but that was 20 plus years ago.

Joel: This is your first foray into an employment-related technology, is what I'm asking?

Rick: It is, yes.

Joel: All right, Chad, tell him what he's won.

Chad: Excellent. Rick, what you've won is getting in front of the Firing Squad. Rick, you're going to have two minutes to pitch StaffUpApp. At the end of two minutes, you're going to hear the bell, and Joel and I will hit you with rapid fire Q&A. If your answers start rambling and you get boring, we're going to hit you with the crickets. That means tighten your game up. At the end of Q&A, we're going to grade you with one of three, first being big applause.

Joel: That's what you want.

Chad: That's what you want right there. That means we loved it. Golf clap. That's my favorite, but we think that you're on the right track, but you're not quite there yet and need to tighten your game up a little bit. And what you don't want to hear, the Firing Squad. That means take that app and go home.

Joel: Take your shit and go home, Rick.

Chad: That's right, take your app and go home. So that's it for Firing Squad.

Joel, get ready to start him.

Joel: Rick, any questions?

Rick: No, I got it.

Joel: Excellent. And you are on your two minute countdown starting (ding ding ding)

Rick: So StaffUpApp is a white label, mobile app solution for staffing and recruiting industry. We make it so that you can have your own branded app in the Apple app store for iPhones and iPads, and a Google Play store for Android devices, all without the high cost of custom mobile app development. The apps are available for a candidate to download and engage with the firms. So today, candidates use and expect the online, on-demand, Uber-like experience. You know, like Netflix mobile, Uber and Lyft apps, dating apps, and of course banking apps, which I love and I use pretty extensively.

Rick: Firms that can modernize their approach and have an app to allow easy access to applications submittals, referrals to friends and colleagues, and engage with the staffing firm I think are really ahead of the game. With differentiating your brand in a really big way by having your own custom app, I think staffing firms really give themselves the ability to connect with candidates in a way that they don't normally have access to. Like push notifications and texting, for example, are natural to mobile and I think part of the process.

Rick: Staffing firms that have an app have huge first mover advantage over staffing firms that don't, and everyone puts their jobs on Indeed and Google for example, right? That's fantastic and it's essential, but having your own branded mobile app allows you to connect faster with candidates. And both active and passive candidates at any point, they see your jobs, can engage with you, can apply and can submit referrals for friends and colleagues.

Rick: To build your own mobile app today would be about $150-200k. A very expensive, time consuming and risky endeavor. StaffUpApp offers a better solution at a fraction of that cost. For more information, go to our website staffupapp.com or email me at rick@staffupapp.com.

Chad: Nice. (ding ding ding) Very nice.

Joel: Nice job, Rick. You got that pitch down.

Chad: Way to close it out. That was good.

Joel: Someone's been practicing in the mirror with a stopwatch I think.

Chad: Wow, we ridiculed others for not getting that domain in there, right? Very nice. So first question, Rick. Most of these companies don't have a great mobile experience on their site, at all, anyway. So why jump straight into an app if their mobile experience sucks already?

Rick: So, first they should have a mobile experience. That's kind of an essential thing. Problem is most people have statistically have been shown like Flurry and other analytical firms that have done a survey, most app users use browsers maybe 10% of the time when they're on mobile. The rest of the time, they're in mobile apps. So they want to engage with firms using their mobile app. That experience is more engaging, it's more specific to them, and it's tailored for mobile. If they have a browser solution that's not responsive now, they're already behind the 8-ball. So they have to have that, but really this is above and beyond having your own browser based solution.

Joel: So Rick, I think in the selling point to the staffing firm to have an app is probably not too difficult. Where I have a problem is, asking a job seeker to download a native app in order to see the jobs, to apply and sort of message and engage. You mentioned you have a banking app and I think we all probably do on this call, you use banking tools everyday, right? You're checking your balance, you're moving money, your depositing, whatever you're doing, right? That's a regular thing that you do.

Joel: Most job searches happen every two to three years. If there are apps that people download it's probably like the Indeed app, or Glassdoor maybe, where they can see companies or get updates, so what, for a job seeker really is the defining reason why they would download your app versus others?

Rick: So you've got two differentiations there. So the passive job seeker who's already employed, now why would he download the app? Then you've got the active job seeker. Let's talk about the active job seeker first. So staffing firms go out of their way to build relationships with candidates, right? You have a candidate walk through your door or email you or however you've connected