Can Your Brand Do This?

I cannot think of a brand more innovative, inclusive, and just plain fun.

The Harlem Globetrotters are the epitome of success, culture, and a brand everyone knows and loves. That's why when The Chad & Cheese were offered an interview with a real Harlem Globetrotter they were giddy like 10-year-old boys.

Enjoy this Cult Brand podcast supported by our friends at Smashfly Technologies.


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Brent: We're a brand that stood for something before it was cool and trendy to stand for something. Thank you to all the beer companies now that spend their millions of dollars talking about that they stand for community and fellowship and all that stuff but we've always stood for goodness, we've always stood for kindness.

Intro: Hide your kids, lock the doors, you're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where hurts. Complete with breaking news, brash opinions and loads of snark. Buckle up boys and girls, it's time for The Chad and Cheese Podcast.

Joel: Oh, yeah.

Chad: Dude.

Joel: What's up gang? We're back [Inaudible [00:00:51.10] doing some recordings.

Chad: No, no, no, no, we got to go right to it. I have a Harlem Globetrotters sitting in front of me.

Joel: It's pretty fucking cool.

Chad: Dude. His name's dragon. Okay? Stepbrother's reference. I don't know what we're going to talk about. What we're actually going to talk about. Talk about where you got your name and all that other stuff but

Joel: Is there a Nighthawk on the team too?

Dragon: There's a Hawk on the team. There's a hawk.

Chad: It's close. So we got Dragon DeAndre, what's your last name?

Dragon: Taylor.

Chad: Dragon

Joel: 45-inch vertical leap.

Chad: Dude, he's a specimen. That's all I got to say.

Joel: Which is 48 ... Wait, I don't know the math.

Chad: You're a negative, dude.

Joel: It's about 38 more than me, I think. Yeah.

Dragon: Just put a phone book underneath his feet and have him jump, he'll trip over it.

Chad: Credit card.

Joel: Same idea as the phonebook.

Chad: And then we got Brent Baldwin.

Joel: The fourth Baldwin brother, allegedly.

Brent: I'm better looking though.

Joel: The better looking. Yes.

Chad: Director of brand marketing, all things Globetrotterdom, tell us a little bit about what you do.

Brent: Yeah. If it relates to the brand, it falls to me. So marketing, strategy, creative development, a little bit of putting together rthe strategy behind the show. I'm a blessed department of one.

Chad: Department have one for a brand that is known world wide. How old is the brand?

Brent: We are 94 years old. We're in the midst of our 94 season and known by 94% of the world.

Chad: Good God. Wow.

Joel: I have to throw this in because if my 10 year old daughter listens 30 years from now. You also ran the Disney Frozen show. Correct?

Brent: Yeah. Disney on Ice.

Joel: Disney on Ice Frozen, which is made for Disney on Ice, right? Okay, got you.

Brent: Yeah. That was probably the highlight of my daughter's impressions on my career.

Joel: Exactly.

Brent: Getting to go and hang out with Anna and Elsa on a Saturday in a private Disney on Ice show, it's all been downhill from there for her.

Chad: Well, also, Cartoon Network, Adult Swim, you've got all these ... Disney, just the the Disney on Ice stuff and then you end up here less than a year ago.

Brent: Yeah. I love kitten family marketing.

Chad: Why?

Brent: Maybe because there's still a 10 year old boy inside of me, and I want to fulfill that excitement and joy for me to this day. I do say that a lot, I say, "Would 10 year old Brent be happy with this?" When I ordered brussel sprouts at dinner the other night, 10 year old Brent ... When I was at Disney on Ice and I was trying to figure out what dress Tiana wears on a certain part of the Princess and the Frog, would 10 year old Brent like this? But

Joel: Does 10 year old Brent love fart jokes as well as much as ...

Brent: 10 year old Brent and 20 something year old Brent on his first day at Cartoon Network was in a meeting, should we develop a fart app?

Joel: Boom! Thanks for listening everyone, that's the end of our show.

Brent: That's legit.

Chad: There's the the mic drop. We're going to talk about Dragon here for a minute, okay? Because we don't get athletes on the show, right?

Joel: Other than me.

Chad: Okay. We don't get athletes on the show. Tell us about, you played Pro Ball, right? You played College Ball, right? Tell us a little bit about you and how you actually became a Harlem Globetrotter.

Dragon: Well, I played in Northern Michigan University and after that I played in the NBA D League now it's called the G League.

Chad: Okay.

Brent: And I played overseas. I actually playing in Canada, in the NBL.

Chad: Oh really?

Dragon: New Brunswick's St. John. A little bit colder than here though. [Crosstalk [00:04:27.13]

Joel: A little known fact. It's cold up there.

Dragon: Yes. Very cold. Very cold. I bounced around a couple places and I was at home one day, and I got a call from The Globetrotters. I was like, "Oh my god."

Chad: Did you apply for the job?

Dragon: No, this was

Chad: No? Okay. See, this is..

Joel: You didn't go online, to find jobs?

Dragon: I didn't go online. I didn't go on Indeed or ... I'm not sure if you can do it with..

Chad: You know what? Because Indeed sucks. Go ahead.

Dragon: I got a call from the Globetrotters and they said they seen my highlights on YouTube and they heard about me and they said they think I would be a great fit. I went in and I s