Firing Squad: My Career Fit Founder, Gordon Collier

Voice assistants are a thing. You know Alexa better than your own kids, right? So it was just a matter of time before searching for a job was a thing on these voice platforms too. That's where My Career Fit comes in. Jumping on the voice assistance trend, this startup aims for aural glory equated to what job boards like Monster had on the early days of the internet. What say Chad & Cheese? Gotta listen to find out if this spunky company survives Firing Squad.

Firing Squad is supported by our friends at Pandologic, crunching data and performing programmatic job placement since 2007.


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Chad: Damn programmatic is hot.

Joel: Yeah, it is hot, dude. Pass me a cold PBR. Would you?

Chad: Okay. Number one, I wasn't talking about the temperature. And number two, PBR is a shitty beer, time to upgrade to an IPA.

Joel: Okay. My bad, guessing you were talking about programmatic job advertising being hot. Yeah, that shit is everywhere and all the kids are doing it.

Chad: I know man, but there's only one company that's been doing it since 2007.

Joel: Damn, 2007? Hey man, what wife were you on in 2007? I was on number one.

Chad: We don't talk about her. Focus, dude. I'm talking about PandoIQ from our friends at PandoLogic. PandoIQ's programmatic recruitment advertising platform, helps employers source talent faster and more efficiently than ever. Thanks to predictive algorithms, machine learning and AI.

Joel: Buzzword, overdose alert. Yeah. Pando is on the cutting edge of programmatic, while being deeply rooted in the recruitment industry. PandoIQ provides an end-to-end programmatic job advertising platform that delivers a significant increase in job ad performance, without any way so spending to maximize the ROI on your recruitment spend.

Chad: And their AI enabled algorithms use over 48 job attributes and more than 200 billion historical job performance data points to predict the optimal job advertising campaign. The machine does all that shit.

Joel: That shit sounds expensive.

Chad: Think again, Cheesman. PandoIQ provides an end-to-end job advertising solution that delivers a significant increase in job ad performance without any wasteful spending.

Joel: Sold. How do I get started?

Chad: Go to to request a demo and tell him Chad and Cheese sent you.

Joel: Ooh. They have a chatbot too, that we can talk to.

Chad: God kill me now.

Intro: Like Shark Tank, then you'll love Firing Squad. Chad Sowash and Joel Cheesman are here to put the recruiting industry's bravest, ballsiest, and baddest startups through the gauntlet to see if they've got what it takes to make it out alive. Dig a foxhole and duck for cover kids. The Chad and Cheese Podcast is taken into a whole other level.

Joel: What a fun show, I'm in a great mood and you are pissy as hell, Chad.

Chad: I am. Yeah, I'm not liking this coronavirus shit. The world's fucking burning. We've got the stupidest president of all fucking time. And even though it is beautiful outside and I'll be able to walk the dogs and that'll make me happier later, right now I just need another fucking cup of coffee, pot of coffee.

Joel: Who knew the world could just fix itself in a month. What an amazing thing our world is, just get rid of us for a little bit and it's all back to normal. Well, anyway, welcome to the Firing Squad kids. This is your favorite recruiting news duo, Chad and Cheese. And this is the Chad and Cheese Podcast.

Chad: Well, hello.

Joel: And we are happy to welcome Gordon Gecko Collier, CEO of Land Pipeline Search Solutions.

Sorry I got that wrong, Pipeline Search Solutions. Gordon, welcome to Firing Squad, how are you, sir?

Gordon Collier: Thanks for having me.

Joel: You bet. So you're calling in from Virginia. What's the status of the world from where you are?

Gordon Collier: It was raining yesterday and most of the day. Today, it's nice and sunny. It's going to be a nice day today thankfully, but yeah, we've got the coronavirus here too. And so yeah, we're a little pissy as well.

Chad: Yeah. I think its-

Joel: Yeah.

Chad: ... a little thicker in the air there in Virginia than it is here in Indiana.

Joel: Yeah. It's definitely a little stinky in the DC Metro area. Good God. Well, give us a Twitter, an elevator pitch just on you and your past. And then we'll get down into the company that we are reviewing today.

Gordon Collier: All right. Well, my name's Gordon Collier, I've been in HR and corporate talent acquisition space for probably about 20 years. Got into recruiting way back in the early to mid-nineties and have spent the bulk of my time... I haven't worked for mid to large Fortune 500 companies. And most recently for the past four years, I've owned my own recruiting firm called Pipeline Search Solutions. And about a year and a half ago, I launched my first product called My Career Fit.

Joel: Which is what we'll be talking about today. A very tight, personal intro, we appreciate it. Chad, tell him what he's won.

Chad: Well, Gordon, you will have two minutes to pitch My Career Fit. At the end of two minutes, you will hear the bell, then Joel and I will hit you with rapid fire Q&A. If your answers start rambling or get boring, Joel's going to hit you with the crickets. And that is your signal to move along and tighten up your game. At the end of Q&A, you may receive one of three grades, number one, big applause. That's right kids, it's time to cash it in.

Joel: Make it rain baby, make it rain.

Chad: Golf clap. It's okay. But you can do better, or the Firing Squad.

Joel: Oh, shit yeah.

Chad: Pack it in, closed up shop, dust off the drawing board big boy, because it's time to go home.

Gordon Collier: All Right.

Chad: That's the firing squad, are you ready?

Gordon Collier: I'm ready.

Chad: All right, Joel.

Joel: In three, two.

Gordon Collier: All right. Well, so over the past number of years, there's been significant growth in the voice first technology space, namely Amazon Alexa, Google Assistant, along with the rise of podcasting. And a report actually by found that almost 90 million US adults were using smart speakers as of January this year. And Edison Research reported that 51% of Americans have listened to a podcast as of last year. So I believe both of these unique platforms have grown because voice reduces the level of friction between the user and in my case, employers. There's no more screens, no more clicking, tapping, swiping. You just ask a question and you get an answer back pretty quickly in a podcast. Of course you can listen to anywhere and at any time. So if you've ever spent any time paying attention to talent acquisition, you'll know that an organization's brand message sets them apart from their competitors and tells a story of why their company's better than the other, as it relates to, employment. And I believe voice technology podcast helped deliver that message in an effective and very unique way, which is why in June of last year, I launched My Career Fit.

Now My Career Fit allows employers to effectively communicate their brand message in a unique audio based format that removes that friction, as I mentioned earlier. So I do that in two ways, number one, employers can post their job opportunities using the, My Career Fit voice assistant to Amazon Alexa and Google Assistant. But these are not standard job postings. Job seekers can launch the My Career Fit skill on Alexa, or the action on Google Assistant and search for jobs by job title, company name, or by location. And what they hear is the actual recruiter, hiring manager, and sometimes even the CEO provide information about the employer brand and a job opportunity in a very real and authentic way. So if the job seeker likes what they hear, they simply say, "Text me," and the assistant then sends a link to the company career site, to their smartphone by text. The second way we do this is through podcasting. In addition to the voice assistant, My Career Fit also provides a podcast platform.

Joel: Dang, thank you Gordon for that pitch. And just quickly, if people want to know more and I'll give you this one, where do they go?

Gordon Collier: They go to,

Joel: All right. So there in lies my first question. So two issues and help me understand this. Number one is, I would expect your brand to be something voice related.

Gordon Collier: Right.