Could you be going to "Indeed Jail"? -- Seriously, WTF?
The Chad and Cheese spend some time with industry veteran Tim Sackett as he discusses the trials and tribulations of being sentenced to Indeed "jail."
You'll laugh. You'll cry. You'll long for an alternative to Indeed.
Enjoy. -- Straight from America's Job Exchange!
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Announcer: Hide your kids. Lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion, and loads of snark. Buckle up, boys and girls. It's time for the Chad and Cheese Podcast.
Chad: SHRM Talent. Hey, this is Chad and Cheese and- guess what? Yeah, we got Tim Sackett in the house.
Joel: The Sack-man.
Tim: -before? Am I the biggest guest you've-
Joel: I guess you are.
Tim: Like, the most frequented guest?
Chad: I think so.
Joel: Yeah, it's an illustrious list of all-stars. It's like SNL, where if you do five shows, you get a jacket. So you're well on your way.
Tim: So close, so close.
Chad: I think it's gonna be a Jobs2Careers jacket, because they're trying to get rid of
Joel: They're on clearance.
Chad: What's the new name? Talroo
Joel: Something like that. We're gonna get him on and get to the-
Tim: So the marketing firm where they fired him after he came up with that?
Joel: Oh, ouch, you're feeling salty today, Tim
Tim: I got something that's on my nerves.
Joel: So Tim is on the couch.
Chad: He is.
Joel: He's gonna vent a little bit.
Chad: And he should, he should.
Chad: Because from what I'm hearing, there's some bullshit happening over at Indeed.
Tim: Well, yeah.
Tim: That's nothing new but-
Joel: Tell us your situation and what it's like to be in indeed jail.
Tim: So yeah, if you don't like me calling it indeed, but it's Indeed jail. Remember when we used to do LinkedIn jail. And people still get into LinkedIn kind of told you, "here's how you get out of LinkedIn jail." We all kind of figured it out. And unfortunately you can't figure out how to get into Indeed jail. So, Indeed jail is when they stop scraping your site and no longer get free traffic. Which is awesome, we love the free traffic. It's like a crack pipe, right? They got us to-
Joel: Heroin drip, heroin drip.
Tim: You got addicted and you loved it and then they took it away. So I'm in Indeed jail, they (inaudible) my side because my search quality was bad. Now they send you a couple of blog posts in terms of, "here, let's have this define what search quality is."
Chad: Yeah, okay.
Tim: So basically there's a thing, right? So if you're a corporate company, corporate talent acquisition, those jobs are number one priority. If you're staffing for them like I am, mine take kind of second priority. And then the job boards they claim, like Careerbuilder and stuff take third priority. I don't know if that's really true, but whatever. So if I have a job that's very similar to corporate job that I'm working, even though it's not a direct job, basically they're saying, "hey, candidates don't wanna see the same job, they wanna see only the job from the real corporate entity.
Chad: So the duplicate (jobs) conversation.
Joel: So ABC company is the real company hiring the job, if Tim's company HRU Technical Resources actually put with the job on there, they're saying, "hey, that's bad search quality, we're not gonna scrape your site, because candidates don't want the duplicates."
Joel: Which, okay, you can say is reasonable.
Tim: That's very reasonable.
Tim: Yeah. So I was told, "hey you're putting in duplicate jobs, right? From the search quality perspective." So we go through and say, "well, they're not really duplicates because this company that we're working with, we're hiring contract jobs, not direct jobs, which are completely different, blah blah blah. And they don't care, they don't listen. So we go, "well show me where they are and we'll make sure we get these dupes off so that you can come back and search quality can run and we'll be good."
Chad: Show us what you don't like.
Joel: So you're bending over backwards.
Tim: I really, I truly wanna fix it, right? Because I wanna go out to the audience and say, "hey, don't get yourself in Indeed jail, that's how you don't." And so I said, “just give me an example, show me." No we can't do that. Can't give you examples. But, Tim, today only, if you pay to have all of your jobs sponsored, we will go out and scrape those crappy jobs off your site that our candidates don't wanna see, and we will put them in front of the candidates, because we really are concerned about candidates, but you have to pay to do that.
Chad: So it's different, if you pay for it, they're not crappy jobs anymore.
Tim: No, now they're great jobs-
Tim: Although, they're great jobs, okay.
Joel: You pay, they'll play basically.
Tim: They pay to play, but the other part I love, is in every communication I get from them, it's always about the candidate, which it never was until Google for Jobs came in and say we're about the candidate and then Indeed goes, "no, we are. No really, we are." No you're not, never were."
Chad: And never were.
Tim: And if I pay, guess what, you're not again. So that's kind of how it works.
Joel: So I wonder what happens to the duplicate jobs, quote unquote, that used to be there. That used to be there instead of yours, do they still remain on the index in the search results? I doubt they talked about that, but-
Tim: They don't talk- yeah we didn't get into that.
Chad: Well that's the quality.
Tim: They didn't give you anything that's the problem.
Chad: That's the quality that they don't wanna tell him about, which it almost feels like they're trying to be Google, and we don't want you to know our algorithm, right?
Tim: Oh for sure.
Chad: Which is all bullshit, it's like, "look, if you wanna help us focus on quality."
Joel: Google will actually tell you how to fix the problem.
Joel: If you have spammy links, you have crappy content, there's a pretty robust FAQ knowledge base that will tell you how to get out of jail, you submit, hey I fixed the problem, they review it, and hopefully they get you out of jail. Indeed it sounds like does not have similar process.
Tim: No, in fact I got an email that basically said, "this decision is final." Final?
Chad: Final until you pay.
Tim: So if I fixed everything and actually rerun the search, it wouldn't matter. Unless I wanna pay, then it's completely fine.
Chad: So then it's not final then. It's not final, because if you wanna slam down the gold card, the platinum card, then it's not final.
Tim: Yeah the crazy part I don't understand though is how the whole process- so here's my recommendation would be; if you're currently getting your jobs scraped by Google organically, you're paying nothing. Never paid them a dime. Because if you do, they know now that you're a willing participant-
Joel: Indeed or Google. You said Google.
Tim: Indeed, sorry, Indeed. If I could pay money to Google in the new Google for jobs, I probably would. But that's not there yet.
Joel: Are your jobs in Google for jobs as well?
Joel: Can you speak to the performance of that versus-