FIRING SQUAD: ZAPinfo's CEO and Innovator Supreme, Doug Berg

He's the grandfather of all things SEO + Marketing and platformy... It's Doug Berg people!

Yea, the guy behind, Jobs2Web and now a startup called ZAPinfo. Doug is bringing his suave and technical abilities back to the recruiting industry and hoping to disrupt the sourcing scene.

What do Chad & Cheese think? Gotta listen to this Talroo exclusive.


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Chad: Hey Joel.

Joel: What up?

Chad: Would you say that companies find it hard to attract the right candidates to apply for their jobs?

Joel: Well, Jobs2Careers thought so.

Chad: Jobs2Careers? You mean, Talroo.

Joel: Talroo?

Chad: Yeah, Talroo. T-A-L-R-O-O.

Joel: What is that, like a cross between talent and a kangaroo?

Chad: No, it's a cross between talent and recruiting. But Talroo was focused on predicting, optimizing, and delivering talent directly to your email or ATS.

Joel: Okay, so it's totally data-driven talent attraction, which means the Talroo platform enables recruiters to reach the right talent at the right time and at the right price.

Chad: Okay, so that was weirdly intuitive, but yes. Guess what the best part is?

Joel: Let me take a shot here. You only pay for the candidates Talroo delivers?

Chad: Holy shit. Okay, so you've heard this before. If you're out there listening in podcast land and you are attracting the wrong candidates, and we know you are, or you feel like you're in a recruiting hamster wheel and there's just nowhere to go, right? You can go to Again, that's and learn how Talroo can get you better candidates for less cash.

Joel: Or just go to and click on the Talroo logo. I'm all about the simple.

Chad: You are a simple man.

Chad: Yes, me precious, yes me precious candidate, we wants it so sweet precious, yes.

Announcer: Like Shark Tank? Then you'll love Firing Squad. Chad Sowash and Joel Cheesman are here to put the recruiting industry's bravest, ballsiest, and baddest startups through the gauntlet to see if they've got what it takes to make it out alive. Dig a foxhole and duck for cover, kids, the Chad and Cheese Podcast is taking it to a whole other level.

Joel: Hey, what's up boys and girls? We have a special treat on Firing Squad this month.

Chad: Oh yeah.

Joel: Doug Berg, welcome to the show. If I can find the applause button.

Chad: There you go.

Joel: Doug, as many industry experts, professionals, long timers know, the guy behind Techies, the guy behind Jobs2Web, is sitting on a pile of money as we speak because he sold those companies. Doug, welcome to the show. We're going to talk about your new company, ZAPinfo today.

Doug: Love to be here guys. Thanks for having me back. I feel like a throwback to the mid-90s. This is awesome.

Chad: Yeah, no. Dude, this is totally a high school reunion. You know that right? All three of us half drunk off our ass at the bar.

Joel: We're all sober, by the way. I'll add that to the show. Chad, you want to read the rules and we'll dive right into it?

Chad: Yeah. Okay, Doug. You're going to have a two minute pitch for ZAPinfo. At the end of two minutes, you'll hear the bell. Then Joel and I are going to hit you with rapid fire questions. If your answers aren't concise, Joel's going to hit you with crickets, which means you need to tighten your game up [crosstalk 00:03:16]. We're getting bored around here. At the end of Q&A, you're going to get judged, either with big applause, which means you have exceeded expectations.

Joel: Well on your way.

Chad: Golf clap, you're on your way but you've got some work to do. Or the firing squad, take your shit and go home because that's not what you want to hear. That's the firing squad. It's time to buckle up and pitch. Joel, start that timer big boy.

Joel: You ready Doug?

Doug: I'm ready.

Joel: Let's do it. You're on.

Doug: Awesome guys. Well, I'm excited to tell you about ZAPinfo, which is a tool that we've created that is instead of an artificial intelligent tool, we're an information automation tool. Instead of AI, we're IA. The reason we built this thing is because recruiters are bogged down with still too much busy shit every single day. They're burning cycles either posting jobs or trying to grab resumes and contact information. They're using 87 tools to try to get the information they need. They're bundling that crap up, they're sending it in demand. All of these tools are going crazy right now and everyone's got a career site, and an ATS, and a CRM, and a recruitment marketing platform, of which I founded part of the business, but none of these systems really at the end of the day talk to each other.

Doug: We wanted to build a single tool that would really help bring true productivity to the recruiters, right? They can use ZAPinfo to instantly zap contacts and profile information, put it into any of their applications, basically share that data across all of their applications, and then instantly find the direct contact information. It actually has a huge enrichment capability that instantly finds the LinkedIn, Facebook, Twitter identify information. Kind of like what Connectifier used to do, but it's in a very simple and easy to use tool that any recruiter can instantly start using right away.

Doug: We're being rapidly adopted by hundreds of companies and thousands of recruiters to literally give them hours of their time back every day and to also help track and measure their sourcing cost, because no one seems to know exactly how much productivity your recruiters should generate on a daily basis, or how many hires they're getting out of their expensive sourcing tools. We actually close that loop, as the recruiters using the tool, marry the source data with the spend data, and finally at the end of the day can help companies maximize and measure how they're sourcing teams are operating on any given day.

Joel: Boom. Now, where can I find out more Doug?

Doug: The can go to or and be able to ... You may us it for free. They can come down and download the tool and give it a whirl to be able to see if it's going to be something that can work for them and their application.

Joel: All right. He's all yours, Chad.

Chad: That's good shit. Who at the end of the day has become your target market? Is it the staff agencies, RPOs, or are you really going straight at TA with this?

Doug: We're going to anyone that's doing recruiting, mostly going after larger sourcing teams, right? A lot of our earlier customers are big companies like the Best Buys, and United Health Groups, and those folks, but we also work with a lot of these RPO groups like Titus, and Paired Sourcing, and a lot of those guys that are really doing that deep sourcing contract and lead generation and qualification capabilities, where our tool can take literally hours of work and make it just a few clicks. They're really good users, as well as a lot of the big staffing firms and agencies.

Chad: At this point, I mean, it's like anybody. Anybody who wants to use ZAPinfo, come at us. But from your standpoint, and I know and I understand, if money's coming in, who cares where it's coming from? But from your standpoint, from a marketing standpoint, from an outreach standpoint, from a sales standpoint, who are you targeting as priority?

Doug: Yeah. I mean, those ... From an inside/out go to market, we are targeting kind of the larger corporate, larger staffing and the RPO groups.

Chad: Gotcha.

Doug: The other thing is, we're partnering. We're actually working as a companion application for almost all of the ATS systems, as well as recruitment marketing and CRM applications who may be used to have an application that could do a lot of this stuff, but for whatever reason they haven't been able to continue utilizing those, or they didn't have the facility that we have. In a lot of cases, they're actually bundling us together with their tools because we kind of act like a MuleSoft or Zapier-type of an application, right?

Doug: We mitigate the need for you to have this six month $100,000 integration between your CRM and ATS, because we literally make it two click easy for people to share the information between those systems. It's an instant on thing. We actually can either work, partner strategic with those firms, or we can just work without them. Because I don't know if you guys remember how hard it was to get the Taleos and the other guys to actually-

Chad: Oh yeah.

Doug: Do integrations and stuff.

Chad: Yep.

Doug: I just finally got to the point, "I can't believe these systems don't talk to each other." We actually built instead of an API, we built what we