Chad & Cheese take to SHRM Talent's Smart Stage (insert irony here) to talk about the entry of big names into the recruiting industry. Does it matter? Will one of these names become THE ONE to create ONE PLATFORM FOR ALL?
Sit back and enjoy a Jobcase powered podcast!
PODCAST TRANSCRIPTION sponsored by:
Chad: We're on the Smart Stage at SHRM Talent in Nashville talking about one recruitment platform to rule them all. Or maybe not. Sponsored by Jobcase.
Joel: Yo, Chad, got a question for you.
Joel: Say I'm looking to hire hourly workers for hard-to-fill jobs. Where should I go?
Chad: Easy, Jobcase.
Joel: Okay, all right. Now, let's say I've tried the job boards, and all I'm getting is clicks, and what I really want are qualified candidates, actual people. Where should I go?
Chad: Dude, Jobcase.
Joel: Now, what if I want the team who is helping me with all this sourcing to be really, really, really smart?
Chad: Mm-hmm (affirmative).
Joel: And before you answer, keep in mind I'm talking Mensa smart, like MIT-affiliated data scientists and people who are at the forefront of machine learning.
Who you got?
Chad: Oh my God, dude, it's Jobcase. Jobcase. Look, with 100 million members in their community, active and passive job seekers, a huge team of data scientists who are experts at targeting and connecting employers with the right candidates, the answer is always going to be Jobcase.
Joel: I dig it. I'm picking up what you're putting down, but what if-
Chad: Hard stop, Jobcase. See for yourself why the answer always comes back to Jobcase for all your hiring needs. Learn more at Jobcase.com/hire. That's Jobcase.com/hire.
Hype Train: Hide your kids. Lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion, and loads of snark. Buckle up, boys and girls. It's time for The Chad and Cheese Podcast.
Announcer: In just the past few years, goliaths like Google, Microsoft, LinkedIn, Facebook have entered the world of recruitment in a big way. Traditional vendors like Indeed, Monster, CareerBuilder are struggling to catch up, keep up, and stay relevant in an increasingly competitive field. Chad and Joel from the award-winning The Chad and Cheese Podcast will discuss the current landscape of players both big and small. Without further delay, put your hands together, start clapping loudly for my brand new friends, Chad and Cheese.
Chad: Hello, Nashville. It's that loud. Man, that's good. Check. Okay, good.
Joel: You know we're in the South when the Mountain Dew is more readily available than the water. How's everyone's livers doing? Are they on strike at this point ...
Chad: Totally on strike.
Joel: ... like mine is?
Chad: Coffee and water the rest of the day.
Joel: Can anyone do the floss, the dance, not the dental care? No one? Yeah, I have a nine-year-old daughter, and I really embarrassed her this past week trying to do the floss.
Chad: Doing the floss?
Joel: Apparently is not-
Chad: You should not do the floss.
Joel: ... what the kids are doing these days.
Chad: You personally should not do the floss.
Joel: I should definitely not do it. Dude, I don't know how we live up to that intro.
Chad: That's the most anybody-
Joel: So these two have no expectations, so we're bound to not disappoint them hopefully.
Joel: I am Joel Cheesman.
Chad: I'm Chad Sowash.
Joel: And we are The Chad and Cheese Podcast. How many of you are listeners or have heard about us? That's fantastic. Our hope is that all of you after this will subscribe through your podcast solution of choice. But we're here to talk about what, Myspace and Second life?
Chad: So, yeah, we're gonna talk about these huge platforms that are popping out. But before we start there, I want you to let a few names marinate. And we'll talk about them at the end. SAP, Oracle, IBM, and ADP, okay? Those four names. Think about those.
Joel: How many of you are currently or have been customers of any one of those companies?
Joel: Have been, okay.
Chad: Yeah. So what happened to actually shake this market up?
Joel: A $26.2 billion asteroid hit the industry in the form of Microsoft acquiring LinkedIn back in 2016, '17 happened. And that created a reaction of every big software company in North America, in the world wanting to get into the employment workforce game. And that is essentially what we're talking about today, these big, monolithic software companies hoping to get your dollars by helping you manage your workforce. And this is sort of the first innings of that. And that's what we're basically talking about. But that was the incident I think that got Google's attention, Facebook's attention, Salesforce's attention, everyone's attention. And that is the world that we're living in.
Joel: Today, some of the big dinosaurs you mentioned are on their way out, I think you could argue. I think that some of the T-Rexes that we know, the Indeeds, maybe the ZipRecruiters, are trying to figure out how they survive in this new world of mammals and other animals. And then you have smaller players that are just gonna die as a result.
Chad: So who believes that Google is going to put together a full suite of services that will be able to provide to the enterprise? A few [crosstalk 00:05:31].
Joel: Who would bet against Google?
Chad: Yeah, that's a good question. Who would bet against Google? Okay.
Joel: Or Microsoft?
Chad: Yeah, how about Microsoft? Is anybody using Microsoft today, Teams or any of those pieces? Right. So that's the crack right now, right? Being able to actually utilize some of those pieces in the suite. My opinion is Google started the smart way with SMB because there's really no expectation from mom-and-pop organizations because most of them haven't used applicant tracking systems before. They're using spreadsheets or what have you. Now, they have an actual system that links together everything that they currently use, Word and Slides, I mean just pretty much everything, right?
Joel: A lot of people don't know this is Google's second shot at the whole jobs thing. Back in 2005, they launched something called Google Base. Does anyone remember Google Base? I see one head shaking. I see two. It was sort of a disaster. Basically you could upload as much shitty job content as you wanted-
Joel: ... recipes or whatever, rental units, and those search results would show up secondarily on Google. That came and went after about a year or so. And again, I think the bidding for LinkedIn and them coming into the game really woke up Google to say, "We need to get into this whole employment thing." Obviously they have Google Docs and G Suite. So they're really trying to garner themselves a foothold into the enterprise system. A lot of you probably use Google and don't even know it in the form of Google for Jobs. Raise your hand if you know Google for Jobs. You should all know Google for Jobs, okay?
Joel: Go do a job search anywhere on Google, and you'll see a secondary set of results that look a lot like Indeed. Indeed launched with saying they were the Google for jobs. Well, now, Google is the Google for Jobs-
Joel: ... because when you search jobs, you see a secondary list that's basically like Indeed. And then you can go in and see all the job listings. And if your jobs aren't currently there, they need to be. Wake up call, there's about 150 million job searches a month in North America. 78% of those searches start at Google. So if you're not on Google for Jobs, you've got a problem.
Chad: And if you don't know how to get your jobs, I mean you didn't even know that your jobs were prospectively in Google or not, you need to check with your applicant tracking system. You need to be able to check with your current vendors to see if they support it, because in most cases, you're not gonna go to IT and get any of their time to be able to make that happen, right?
Joel: There's actually a URL, right this down, AmIOnGoogleForJobs.com, I believe. There's a company called Jobiak, J-O-B-I-A-K, that helps companies get their postings on Google. And they have a simple sort of service where you can plug in a job posting and see if it's on Google for Jobs or not. And if you're not, you got a problem.
Chad: So that's big to our ecosystem because where did Indeed get most of their traffic, a good amount, a lion's share of their traffic?
Chad: Good answer. We're talking about the organic side versus-
Joel: By the way, Indeed doesn't play with Google for Jobs. So if you think-
Chad: I was getting there.
Joel: ... "Well, I'm on Indeed ..." I'm sorry. I stole your thunder.
Chad: Jesus. He kills me.
Joel: It's the Mountain Dew.