Google ATS Enterprise Customer Framestore


If you thought Google was going to be content offering its Hire product to small businesses, well, you're in for a surprise. Big G recently announced it would be supporting Enterprise customers as well. Look out LinkedIn ... and, um, every popular ATS on the planet. The boys have a chat with one of Google's early enterprise customers and the results are ear-worthy to say the least.

Enjoy this Uncommon exclusive.

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Chad: Dude, we're always talking about cool new tech but it's hard for hiring companies to change. Adoptions a bitch.

Joel: Yep.

Chad: New tech can get them to qualified candidates so much faster.

Joel: I know man, but recruiters already have the routine in place and nobody wants to jump into another platform, especially when it's expensive and also requires hours, maybe, days of training.

Chad: Exactly, but that's where Uncommon's new service comes into play. Uncommon pairs expert recruiters with in-house, kick-ass technology.

Joel: All right. Interesting, interesting. It sounds like Uncommon understands the problem of change.

Chad: That's why they hand select veteran recruiters, train them on this kick-ass technology that has access to over 100 million active profiles.

Joel: Yeah, yeah. But I bet they're expensive and I bet it requires some kind of annual commitment or contract, right?

Chad: No, man. Uncommon is not an agency. They don't require a contract, any contingencies. All they do, they charge one flat fee per projects, saving, I don't know, anywhere from 50-80% on each hire versus the average agency cut.

Joel: Oh, snap! Companies could save big stacks of paper. Especially if they're rapidly scaling and need hires today.

Chad: Yep. All you have to do is reach out to Teg and the Uncommon crew at Uncommon.co. That's Uncommon.co.

Joel: Change doesn't have to be a pain if you're using Uncommon.

Announcer: Hide your kids. Lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion and loads of snark. Buckle up, boys and girls, it's time for the Chad and Cheese podcast.

Chad: Oh yeah.

Joel: All right, all right, all right. What's up gang? We have a special treat today. We talk about Google more than most human beings on the planet, particularly hire Google for jobs and their job search API. Today we actually have a big ass company who's using Hire by Google to talk about it and tell us about her experience. Amy Smith, head of talent at Framestore out of London, England. She thinks she's too British for the show. I don't think so. Amy, how are you?

Amy: Good, thank you.

Joel: Thanks for joining us. Give us just a quick snapshot of you and your job and what Framestore does because Chad and I had no idea but the company is badass. So, tell us a little about Framestore.

Amy: Sure. So, as you said earlier, I am the head of talent.

Chad: There it is.

Amy: Yeah, have to give it that emphasis. Which means that I oversee all of our recruitment, but also look at retention. So, great, we get the talented people here but how do we keep them here once we've done that? Then, in terms of Framestore, so, Framestore is a digital content studio. Which basically means, we make computer generated images for any screen you can think of. So, film screen, TV screen, mobile screen, installation VR headset, you name it. Some of the stuff we've worked on lately, which I think you're referring to, we worked on Avengers: Endgame.

Chad: Oh my god.

Amy: Yeah. Yeah. We made smart Hulk, amongst other things.

Joel: Who cares about Endgame. She just said VR-

Chad: Oh geeze.

Joel: On our podcast.

Chad: See one of the biggest box office hits and then Joel goes down the fucking VR rabbit hole again.

Joel: Hey. Amy is super bullish on VR, I can tell. I can tell in her voice.

Chad: Captain Marvel, Avengers: Endgame, the new Spiderman movie that's coming out. I actually told you before we got on, Amy, took my daughter to see Alita: Battle Angel twice and there's so much cool graphics in that movie. I mean, when I say what you guys did, I was like, I was so stoked. I was happy that we actually didn't have Tarquin on the show and we got to talk to you instead.

Amy: Good.

Joel: Yeah, just wait until she creates a VR headset experience for getting a job at Framestore. Then maybe you'll pay attention to VR.

Chad: Yeah. So, what's the possibility of that happening any time soon, Amy?

Amy: Well. You know, we've made a VR experience where we can have you walk on the moon.

Chad: Walk on the moon?

Joel: That's cool.

Amy: Yeah. It was something we did in collaboration with Samsung. Yeah. We put you in a rig, basically, that secretly weights you and then it simulates for you the weight you would be on the moon. Then we put you in a VR headset that shows you the moon and you bounce up and down as if you were actually walking on the moon.

Chad: So, you have to do all this and then we're on a podcast to talk to you about your applicant tracking system. Jesus.

Amy: Yep. I know.

Joel: I feel like I'm doing everybody a disservice with this first question.

Chad: So that's the big thing. Right? And it's cool because working with the Tarquin and the team over there, they were like, "Look, don't talk to us. Talk to our clients." And we were lucky enough to actually get you on the show.

Chad: You are one of the very first enterprise customers for Hire by Google, and they just announced that they went from SMB and they're moving toward enterprise. How does that feel to be on the leading edge?

Amy: Actually it's been awesome because Google are obviously really keen to make it work, so they've been amazingly helpful, and they've made it incredibly smooth to make the transition as a result. We sort of get the opportunity to beta to test things for them and that's really great going from our previous solution which was a long-standing solution where, getting any kind of change which was almost impossible, to now dealing with Google who is so keen to hear feedback is just brilliant.

Chad: Okay, so who was that? Who did you move from?

Amy: Dun dun dun, the dreaded Taleo.

Chad: Awhhh.

Chad: See, the interesting thing Amy, is that Taleo, back in the day, first it was called "RecruitSoft", it was known as almost the same as Google now because it really was focused on just ease of use and it's turned into this crazy piece of shit that you just can't use.

Amy: Because Oracle bought it, basically it was fine until Oracle bought it.

Joel: Bam. Amy pulls no punches, I love it.

Chad: So there are plenty of other brands in the industry, why choose an unproven product like Hire? Cause they're still proving it, it hasn't been out that long and it's only been SMB. You guys are a relatively large company, why go with an unproven product?

Joel: Trailblazers.

Amy: The one thing that we did like about Taleo was that if you're familiar with it you can customize it a lot yourself. We had customized it very heavily and I was a Super User, so we could make it do most things that we wanted. So, there didn't really seem any point moving to anything else on the market at the time because where we would make wins in some aspects, we would lose in others.

Amy: And the difference with Hire was that we're using at Framestore the rest of G Suite for business. So for us, it was about the fact that it synced up all of our work tools, because the big thing Taleo couldn't do for us was sync up with our meeting room calendars, so we were doing things like booking interviews twice. Once in our actual calendars and once in Taleo.

Amy: All these things, and that ability to sync all our work tools together was the big sell for us.

Joel: I'm curious because there are listeners out there, companies that say, "I wish I could be Google's guinea pig. Why did Google pick you? Was it because you're already using G Suite and the relationship with the IT department, do they have a special relationship with you? Why did you guys get picked?"

Amy: Honestly I actually don't know. I reached out to them when Hire was first announced and said, "Look I know you're only interested in SME (SMB in the US) and you're only interested in the US at the moment, but we would be very interested in having a conversation with you when you are thinking about going larger." And then when they were, they reached back out to us. So I don't know what the decision making at Google was about that, but I guess we'd shown interest.

Joel: It sounds like you just took some initiative. What a novel concept. Good for you, Amy. Good for you. Good.

Joel: You're very outgoing for British people.

Amy: Not the norm.

Chad: So, the case study that Google's put out is entitled fifty percent uplift in hiring manager engagement, which is one of the hardest things to do. One of the reasons why many companies lose great candidates, great talent, is because the hiring managers don't move fast enough because they're not engaged in the process and or the system. So this is big, so can you explain what that actually means fifty percent uplift in hiring manager engagement?

Chad: Where was the uplift? Why was the uplift? How did this all happen just by using Hire?

Amy: Yeah, sure. So, essentially I could probably count on one hand, the number of hiring managers who actually looked at candidates in Taleo, and I think there are a few reasons why that changed.

Amy: One was a single login. So obviously with Taleo they had to login to a separate system, with Hire they don't. But also, I just think it's that familiar interface thing because we're using the rest of the G Suite tools.

Amy: When we sent out the email saying, "Here's the link." And they clicked on it, it looked like something they were familiar with and it was easy to navigate and it was straight-forward and what the fifty percent uplift looks like is without any training, we fully anticipated we were gonna have to training and without any training all of a sudden, hiring managers were pinging us about candidates that we weren't even aware they'd seen.

Amy: Because they just gone in there and started looking at stuff. What is happening right now?

Chad: We're just talking about something that just looks and feels familiar to them, right? So they're used to G Suite? It looks and feels familiar, so they just jumped right in without any training?- Is that what you're saying?

Amy: Yep. That's what I'm saying.

Amy: Worldwide as well, not just in one location.