Hell hath no fury like a bunch of salespeople screwed over by a greedy company, which is why CareerBuilder's back in court. Oh, CareerBuilder, you're the gift that just keeps on giving.
In addition to this news, the boys cover:
- LinkedIn's hashtag fetish
- and Facebook's aversion to innovation and how it totally screws up their recruiting efforts.
The upcoming holiday season obviously has Chad & Cheese feeling all warm and fuzzy. Enjoy and show Sovren, Canvas, and JobAdx - those are our sponsors - lots of love.
PODCAST TRANSCRIPTION sponsored by:
James Ellis: Hey, this is James Ellis from The Talent Cast podcasting. You're listening to The Chad and Cheese Podcast, which I guess is your choice.
Intro: Hide your kids, lock the doors. You're listening to HR'smost dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where hurts complete with breaking news, brash opinion and loads of snark. Bottle up boys and girls
Joel: AWE YEAH, it's a rare, very rare late night episode of the chat. Okay.
Joel: Chad & Cheese Podcast. I'm feeling kind of squirrely. So break out the smoking jackets and pour yourself a cognac. I'm your cohost Joel, Don Draper, Cheeseman and I'm Chad. Let's hurry the fuck up. There's football on. So wash on this week. Show LinkedIn hashes out at companies. At least one part of bullhorns new market place is bullshit and CareerBuilder is back in court while the fire is warm and the Browns are on tonight. Kids, we'll be right back after this word from Canvas.
Canvas: Canvas is the world's first intelligent text-based interviewing platform, empowering recruiters to engage, screen and coordinate logistics via text and so much more. We keep the human that's you at the center. While canvas bot is at your side. Adding automation to your workflow canvas leverages the latest in machine learning technology and has powerful integrations that help you make the most of every minute of your day. Easily amplify your employment brand with your newest culture video or add some personality to the mix by firing off a Bitmoji. We make compliance easy and are laser focused on recruiter success. Request a demo at gocanvas.io and in 20 minutes we'll show you how to text at the speed of talent that's go canvas.io. Get ready to text at the speed of talent.
Joel: Shout out to the Browns who are bound to kick the Steelers ass tonight. I probably just jinxed it. Other shout outs, a shout out to Recruitcon. Just got back from Nashville earlier today. Spoke on SEO for Google for jobs. I was a good time. Nashville's always fun. Nash, Vegas and the house. Shout out to Recruitcon. Recruitcon that Julie's still down there. Yes, she's on. She's got a double billing on that bitch. Good for now. You warmed them up. That's awesome. A big, big shout out that you're not, you're talking about the crowd. Obviously.
Chad: We're close, but not that close. Tengai wins a Nora, which is a national online recruitment recruiting board. Yeah. Anyway, way to go. Tengai.
Joel: Yeah. If they can't win an innovative award, they can't
win anything. Cause that fucking thing is at least innovative. Yeah.
Chad: The only one in the world, a Skill Scout, big props to Skill Scout. So we, we've been looking for an opportunity to do video for a while now and just have had too much other shit going on. Joel has been able to double up on his naps, which has been awesome. But we finally found a company skill scout who we could do DIY stuff and it wouldn't look like all "Blair Witchy" and shit. It looks good. So we're happy about that.
Joel: It took a company led by another Cheesman to get us on, on video. We appreciate that. And a Valentine.
Chad: And a Valentine... The one who actually sent the shit to you.
Joel: A Cheesman and a Valentine. Shout out to Jim Stroud, the latest entrant to our network empire podcast empire joined evergreen this week. The announcement went out. We're glad to have Jim on board and it's going to be a fun ride. Shout out to him.
Chad: It is. And next up I'm going to say I'm going to give it up. It's going to happen... For all you branding fans out there. Employer Brand fans, James Ellis and The Talent Cast will be official very, very so in the Evergreen Podcast network. If you're looking for more knowledge to feed your brain subscribed to the Jim' Stroud's podcast and The Talent Cast.
Joel: Saw James today. Actually I'm sure this will be something he, he needs to cover this on the podcast and I'm going to, I'm going to tease the audience. He was recently interviewed for a job at CareerBuilder. I won't give away any more than that, but he's got a nice little story to tell. Yes, very recently they're pimping that. They got a bunch of money somehow, which I don't think has been publicized, but we'll, we'll have to get on that if anyone knows anything about that. Let us know.
Chad: This class action suit we're going to talk about might have something to do with that. A big shout out to Micole Garate I think it is. She tweeted listening to the Chad and cheese podcast for the first time. "This Is definitely the big mouths of HR podcast". Two things first, Nicole. Really this is your first time. Welcome. But wow, it took you so long. Second, the big mouths. I think that's good. I'm just not sure.
Joel: You make her name sound like the latest McDonald's dessert. I think it's Micole and not Mc-Hole or whatever that all you'd said. And why can't we get fans with normal names? For God's sakes, man, we can't pronounce anybody's on this show. I'll take them off. Yeah. However, Michael O'Dell I can pronounce, he lives in Nashville works for Neuvoo. Apparently they have about 10 different pronunciations of the, of the word and within the company. So the fact that we mispronounced it I think is okay. But Michael took us, took me, to his favorite barbecue spot. Took me to some cool sort of historic bars in Nashville. Fed me PBR. It was a good time, Michael. Much appreciated you're a good cat.
Chad: Wait a minute. Wait a minute. Julie doesn't give get any props it all for buying you drinks. Are you kidding me?
Joel: She didn't buy me any drinks.
Chad: Okay, we'll, we'll put that one out there. Wait til she gets home. Shout out to your favorite porn star. Hung Lee for giving us some love. He gave us some lot of on Sundays, recruiting brain food. I've never seen one of his porn his porn movies, but you know, that's, you say he's good, so I'm going to go with you on that.
Joel: He's hung like a, you know what? That's all I'm saying. Who else got a, that's all my shout outs. We can talk about travel unless she got more people to suck up too.
Chad: Jobiak. You forgot job yak gets $2.3 million.
Joel: I'm going with Joby. You like Jobiak better?
Chad: Yeah, it's definitely Jobiak. They're pushing jobs to Google for jobs. I'm going to say it's Jobiak,
Joel: Joby yak. Kodiak job yak. Yeah, they got 2.3 mill, right?
Chad: Yeah, 2.3 mill. It's, it's, it's interesting now for what I'm hearing. They're having issues with conversions.
Joel: Oh shit.
Chad: Conversions can be a bitch and hopefully that 2.3 million can help you get there. My big question is we really haven't heard much from any of the programmatic players around Google for jobs and what I would like to hear from them and we'll reach out, but you guys reach out to us is Google for jobs dying? Are we seeing still the type of traffic that we did six months ago, a year ago? I want to hear about that because we're not seeing much happening from the platform itself.
Joel: Yeah, I don't think it's dying. There's an SEO presentation, PowerPoint being passed around and it, it's, it's not about the jobs component, but it's about Google's entire no click search like strategy to compete with everybody and jobs is just a piece of that. But right from the tool, the SEO tools that have been sort of highlighted in this presentation the jobs component is growing quite nicely. So although we may not hear stuff anecdotally or from providers for that at least one tool in the SEO community is showing that there's a, there's a good amount of growth in the jobs vertical for Google. So I don't think it's going anywhere. I know, you know, we've talked to Sovren Robert Ruff about how much easier it is to sort of handle jobs, parse jobs and serve them up much more so than profiles, which was part of the (Google) Hire issues and closing that down.
Joel: But yeah, I don't, I don't think hires going anywhere. I think they're going to monetize it next year. They're going to start paper click shit. Like I don't, I don't think it's going anywhere at all.
Chad: So you don't feel like jobs is going anywhere. Okay. I don't. Okay. Okay. We definitely like again to hear from some of our programmatic friends out there to give us some, some data on some of that. Just the, the peaks and valleys of what's going on. And imagine that a programmatic friend, Julie Ho from JobAdX your limited edition Chad and Cheese t-shirt is in the mail. Just want to make sure you knew that..
Joel: Big fan of the show. Julie Ho. Man, awesome... Events. We're almost done with the year. Thank God. Are we going to have a moratorium on talking about 2020 until 2020?
Chad: Possibly.
Joel: Okay, so ICIMS this next week.
Chad: Going to Arizona for ICIMs... GOLF... Goat Yoga! And then we'll learn more about in players. You know, one of our big players in our space, you know, you might've heard of them ICIMS. So it's going to be a two day affair. Learning what's going on with them against the market and why we're there. We can actually ask them about Google for jobs as well.
Joel: We, we totally can. And they enjoy talking about that. Colin's a big fan of what Google's doing. And by the way, that reminded me of another shoutout, a Symphony Talent care package came from me. You got that or not? But yeah. Yet another Yeti that I can add to the collection and a pair of AirPods, which is fucking fat.
Joel: So ICIMS better up the game when we go down there with the swag because symphony talent just upped the game big time.
Chad: Airpods and they matched ICIMS Yeti, Yeti for Yeti. So Symphony Talent now, not just spending money on things like I don't know SmashFly. They're spending things on a The Chad and Cheese.
Joel: Pretty sure they didn't just get that for us. Pretty sure everyone that's important, you know, and we are important got a Yeti and a pair of AirPods so we're not that special, but it's still really nice swag. Yeah, I'll take it from stuff that you can't drink. This is a pretty good you know, second second act. At least you can put drinks in the Yeti to keep cold for your football watching pleasure.
Chad: Yes, it needs to have that walking drink. Going to Dallas for TalentNet and what are we gonna be doing in Dallas? I shit, I don't even know what, what's, where are we at? What's, what's going on in Dallas?
Joel: Big D. Yup. We're doing a talent net live Craig Fisher's 10th year putting this shit on. It's a Dallas and really Texas staple. We're gonna be doing our show. We're going to be doing our naughty or our world famous naughty or nice list. And we're trying to, we're working on a guest a to come up with us. That's, that's been a challenge so far, but I'm pretty confident that we can get a, a competent female, hopefully counter voice to balance our naughty to her. Nice.
Chad: That would be nice. So if you're in Dallas area and you'd like to get on the chat and cheese podcast and feel free to go ahead and hit us on the website or tweet us or something like that,
Joel: We could probably get you into the conference. I don't want to speak for Craig, but if you're willing to come on the show and you don't have tickets to the event we could probably pull some strings.
Chad: I'm going to say we can probably do that.
Chad: Topics!
Chad: Topics! It's time for the NEWS...
Joel: Careerbuilder. The long arm of the law coming down on Careerbuilder once again in the news.
Chad: Yes. So from the Cook County Record, a, a new class accident action lawsuit has accused CareerBuilder for underpaying its sales representatives, allegedly stripping those workers of commissions they had earned. And one of the things you won't don't want to do to your school staff is you don't want to fuck with their commissions. But that is one big pile of shit. Benjamin D foggers filed suit and potentially hundreds if not thousands of additional plaintiffs who worked at Careerbuilder may join in that suit. So if you were in Careerbuilder during the timeframe in which the fucking occurred, guess what kids? Join the class action suit.
Joel: You gettin' paid, you don't get paid yet. I had heard rumors of this a while ago about commissions being screwed up. I think this was during the whole whatever, poncho Vila or whoever the hell it was.
Chad: El Chapo.
Joel: Yeah. I think this was during the whole Chapo thing that commissions are being cut and slashed. I had at least one ex career builder messaged me and said everything in this is entirely true and it's why so many of us left when it happened. So yeah, I think, I think CareerBuilder's probably gonna have to write a check for this one. And if it's thousands it's going to be a pretty big check.
Chad: Yeah. So according to the complaint, CareerBuilder instituted a new compensation plan. This is, this is classic. Under the new comp plan, the compensation was allegedly ratcheted down then commissions were removed entirely.
Joel: Ouch. I love also that they're adding interest and attorney fees to the lawsuit just to add a little salt to the the wound there that they're about
Chad: What do pissed off sales people do?
Joel: File lawsuits apparently.
Chad: ...Or They don't sell and, or they leave. And I've had a handful of 'em as individuals actually reach out and say exactly. It is a matter of fact, one of them sent me this this story. I didn't even know it. I got this story and then had a handful of others actually ping me and say, boom, here's the link. It's true. So it's, man, this is not a good thing. You don't, you don't screw your people.
Joel: Yeah. Yeah. There's also some, some good stuff out there on Glassdoor and indeed and other places where, you know, reviews are put. So it hurts your recruiting and retention for future employees that you might recruit.
Chad: Well, so you were talking about some of that money that they might've had that there were talking about with James a will, if you scrape this much money off the backs of your salespeople, you can come up with cash. But I mean right now CareerBuilder's kind of like that Titanic, it's going down while the executives find the lifeboats and everybody else just, you know, they just stay on and fucking drown. It's, it's horrible.
Joel: Yeah. I think they're, I think they're just playing with house money at this point. I mean, obviously a little bumps in the road where they have to pay out stuff sucks for them, but I think they've made their money. And then some, and now they're just milking it. Don't you think?
Chad: Now they're just making people's lives horrible. Sure. I mean that's what it is. I mean, people around have no idea what's going on. No, not putting money back into the product and looking to sell. And from my understanding, some of my sources say that the background screening company is very close to being sold. So there is even more money. So it's, you know, again, it's like the Titanic and my, my question to the people that are still on the Titanic, the fuck are you doing on the Titanic?
Joel: They're counting, they're shuffling the chairs because it's busy work. At least they have Text Kernel to fall back
Chad: Yeah. And Broadbean. Right, right. But I mean, so just a couple of years ago were they have like 25,000 clients and I mean that's dwindled down to like a 2-3000 or something like that. I mean, it's just, it's, I don't understand where this ends and how they can get guys like James Ellis in for an actual interview. Why? Why do they even need it and why are they doing WWE sponsors? I don't get it...
Joel: But at least you like their new ads though. So they have that.
Chad: No, I liked, I liked them better than any of their other ads they've done in the last couple of years. That's what I said.
Joel: We can talking about McDonald's then for God's sakes, we can beat that dead.
Chad: Yeah. I don't think the horse is dead. If the horse was dead, people wouldn't be publishing more, more news about them.
Joel: No, you're probably right.
Chad: Yeah. That's the thing that's getting me, and one of the reasons why I personally wanted to talk about this is because this feels like Second Life back in the day where everybody was so excited about it. But then remember TMP did a job fair and that shit just didn't work.
Joel: All right. Let's unwrap this a little bit. Are you comparing the fate of Second Life to the future fate of voice, search?
Chad: No wait a minute, I thought you, I thought you were still bolstering second life.
Joel: I'm on it right now. You believe voice assistants are a thing, right? Like that's not gonna. That's not gonna be Second Life part two, right?
Chad: Yeah. Well I think Second Life is still a thing though too. The problem was back when they did it, the bandwidth was horrible. The processing was horrible. It was too early for its time. It might be good for job fairs one day, right? But it's just not, it's not ready. The problem I have with this product, which we've talked about before, the experience for the job seeker sucks. And if that job seeker go figure is a customer of McDonald's and they have a shitty experience, it's just another black hole that they end up in. So I just don't get it. Why does McDonald's rush to market with something that sucks from an experience standpoint?
Joel: But I think there's one valid thing here is to note that bloggers and journalists are historically lazy and they see a story, right? McDonald's, Alexa apply for a job and it's like, I'm gonna write about that. And they just look at the press release, they copy and paste the quotes that are from the press release. And they don't actually like go to Alexa. Yeah, they don't do it. I have an Alexa if I don't have Alexa, I get that. But like they don't actually test it. It's just like something to drive traffic and clicks to their blog or website. So there is a, there's a level of laziness with this story to say like, Oh, it's cool, let's write about it, but actually not do journalism or reporting and see if it actually works. I wish some more of that would happen, but yeah, that's part of the reason why this thing is still in the news and it will continue to be someone else, some other company will do it and they'll do a press release around that restaurant or whatever has done it and more press will come out. But ultimately if the shit doesn't work, it'll just, it'll just die out. This is obviously going to be a topic in our Naughty and Nice podcast. I'm going to guess this is on your naughty list with a bullet.
Chad: And ONLY because I was so excited to be able to actually have something that was voice activated that was a good experience. Right? Or at least a good shot of an experience. This is total shit.
Joel: You feel torched by this. You're your it feel.
Chad: Yea, I feel, I feel bait and switched. So you know, if you're McDonald's, this is bullshit. If you're Paradox and Olivia, this is total utter bullshit. They both knew better. Mel. McDonald's probably didn't know as much better they should have, but the vendor paradox, they should have known better.
Joel: You feel like you've got catfish, don't you? You feel like you were lured in and then you know, she wasn't what you expected when you saw the Tinder post.
Chad: That's exactly right. It was a very, was a great look in maybe a little air brushing that was happening, but still, yeah. Got catfish on this one.
Joel: Well, let's take a break. I'm going to check the score on the Browns game and we'll come back and talk about indeed and bullhorns. New marketplace.
Sovren: SOVREN parser is the most accurate resume and job order intake technology in the industry. The more accurate your data, the better decisions you can make. Find out more about our suite of products today by visiting SOVREN.com. That's SOVREN.com. We provide technology that thinks, communicates and collaborates like a human Sovren software. So human. You'll want to take it to dinner.
Joel: We've got a seven Oh score Browns in the lead, Baker Mayfield one yard rush, rushing, touchdown. Just an update. It's early. Totally jinxing yourself at this point. Yeah, I can't wait when this airs in the finals like 49 to seven, there'll be good. It'll be fine. So a tweet from cofounder of indeed Paul Forrester. Got you all been out of shape this week. What happened?
Chad: Yeah. Well let's set this up real quick. So Paul Forrester really is the guy, him and Ronny who made Indeed, you know, what it is today. I mean, the culture of indeed is very, very much that of what Paul wanted it to be. And this tweet really it exemplifies.
Joel: You think it symbolizes the DNA of the company.
Chad: And who Paul Forrester is. So anyway, Paul puts out a tweet talking about 15 years ago, the indeed space and now the new indeed space in Austin apparently outdoes Facebook in Google. So he's all excited about it and one of the people that's not excited and I, I know many companies that are not excited because they feel like they were taken for a ride with the trojan horse. One of the, one of the people actually said, it's really too bad you're focusing more on your offices and not on the customers that got you there.
Chad: That's what we talk about all the time. Indeed. Really bait and switch where they give away that that free heroin drip of organic search traffic and then they just yank right out from underneath you that they did that with job boards. They did that with staffing companies. This is a great opportunity I think for Paul to say, you know, that's really interesting and Paul hasn't been with the company for a very long time. I think it's easy for Paul to say "That's very interesting. I'm not involved with ops, so you know, I, why don't we bring those guys in. I'm sure customer service can help you out" but Paul doesn't do that. Paul says, interesting point. Although in fact job-seekers are more important in that journey. Pretty much telling the company that paid to lift them up to create what they created today. Fuck you. That that symbolizes Paul Forrester. He's always been an asshole. And the culture of this organization is, guess what too fucking bad. You don't like it? Go somewhere else.
Joel: You know Paul's in Bora Bora with a fruity drink with an umbrella and could care less about your opinion. Okay.
Chad: It's a different story. This is another reason, another reason why he should, he should be nice to people for God's sake.
Joel: That's true. He has no other reason, you know? Right. It's, it's the two he has maybe.
Chad: He can at least after the billion dollars that they made while he's drinking fruity drinks on the beach, be a nice guy instead of an asshole anymore.
Joel: At least he's not cat fishing people from what we understand. That's a good thing by the way. Ronnie is a beautiful human being. We can agree on that.
Chad: Yes, we can definitely. We can definitely. He, they, they definitely have the, the yin and yang gone but also from a source and this continues to kind of build up. Here's a quote from one of one of the vendors who is dealing directly with hiring companies. "Indeed Told one of our bigger customers that to get their jobs sponsored, it would be 10K per month", which means in this context that they're actually starting to pull organic traffic away from hiring companies now and they're starting to make them pay exactly what they did with job boards, exactly what they did with staffing companies. Guess what? If you're a hiring company and you don't have an exit plan, sorry about ya.
Joel: I think it's fair to say that indeed is quickly not a job search engine anymore. It's just a pay to play job site. I stopped short of saying job board, but basically that's what they've become.
Chad: No, it's a job board with performance ads. I mean seriously, because all of the jobs are on with this, this two pane kind of thing that they have going on. They went from being a job search engine that drove much like Google drove traffic to your site and to keeping all the traffic on their site.
Joel: I'm just saying that the general spirit of a job of a search engine is not to like make people pay to be in the search engine. Yeah, exactly. And they're getting there. They're so, they're getting so far away from that that I'm just, they're just a job board at this point to me. Nope, they are. They are a job board. A Bullhorn is in the news. We haven't talked about them for a while. So I got an email from Doug Haslam their senior manager of media relations. Bullhorn has today launched the new Bullhorn marketplace. You can learn more at bullhorn.com/marketplace. The marketplace is an ecosystem of a hundred plus pre-integrated partners to help customers, blah, blah, blah, choose solutions, yada, yada, yada. You love marketplaces. I love, I love marketplaces. With one exception. I emailed Doug back and said, Hey dude, can you, can you send me some like pricing info on the marketplace and do you, do you care to take a guess at what his comment was?
Joel: Or his answer was?
Chad: I don't want to give you that answer because you'll publish it.
Joel: Pretty well. Maybe that's what he, what he said internally, but the, his official answer was quote just spoke with the alliances team to confirm we are keeping fee structures confidential at this time, so I'm afraid I can't disclose any of that. And my reply was, "Boo", I don't understand why that can't be transparent. I don't know why. Just the whole fee structure needs to die. I mean S I don't know who needs to do it, but they're charging so much like to be in the, to be in the marketplace. Oh, okay. I just think the spirit of the began with the spirit spirit of marketplaces should be like, you know, put in, put your app in the marketplace. The marketplace will decide which solutions in the marketplace are best for the market and users will be able to use services in the marketplace based on sort of a, a meritocracy, you know, Apple to be in the Apple app store.
Joel: You know, it's a $99 fee for the year and it's free to put in an app. I mean they obviously review it and they have terms of service and things you have to sorta jump through, but there's no real costs. Android is free, you know, Slack is free. I don't know why, you know, our business has this sort of hurdle. I understand ATS is have after make money and these places have to make money, but it just seems intricate and it just seems a, it just seems bad that we make companies and startups that could be in marketplaces like this basically not be able to do it because of the fee structure and I, and the fact that the fact that you have fee structure sucks and then the fact that it's not transparent I think is doubly, doubly shitty.
Chad: Yeah, I agree with the transparency, but I don't agree with as the whole app piece because the, the apps are not as complex as what's going on in the actual marketplace for the applicant tracking systems. So if you're building an app for Android or iOS, right, that it's not easy, don't get me wrong, but it is, it is much, much less complex than trying to get your platform integrated into something like a core system, like an applicant tracking system. Not to mention it's not a one way road where only the developer of the app is going to have to do the updates, right? You have to have somebody in the core system also doing that, in managing that. So therefore there are resources and costs that go along with it. So, I mean, I think it's the big difference is scale of what you're talking about. I love the idea of having a marketplace where you can do that, but what you're talking about scale wise is entirely different. I mean, maybe,
Joel: Maybe it sounds like a topic for ICIMS next week. Yeah. Help us understand why the F the fee structure exists as it does in our world and in others?
Chad: I think they'll probably say read Chad's transcript and that's it.
Joel: I doubt they'll say that. I just think it's because we love startups and we firing squad and you know, we love them. And I think too many of the ones that I talk to, it's like we can't afford to be on multiple marketplaces, let alone, you know, one or two. And I just think it, it, it hinders innovation. It stifles, you know, startups and I just think that sucks.
Chad: Either way I totally get we what you're saying. I'd love to see it easier for startups to be able to engage and not have to pay. But yeah, I mean it's the, I think it's the resource piece really.
Joel: Ah, let's take another break and check scores. And we'll talk about two fun topics. Tiktok and LinkedIn. Tiktok.
JobAdX: Nope, not for me. All these jobs look the same. Oh, next. This is what perfectly qualified candidates are thinking as they scroll past your jobs. Just halfheartedly skimming job descriptions that aren't standing out to them. Face it. We live in a world that is all about content, content, content, so why do we expect job seekers to react differently while reading paragraphs and bullets and templated job descriptions? Stand out in a feed full of boring job ads with a dynamic, enticing video that showcases your company culture, people and benefits with JobAdX. Instead of hoping that job seekers will stumble upon your employment branding video, JobAdX seamlessly displays it in the job description while they're searching, building a connection and reducing candidate drop-off. You're spending thousands of dollars on beautiful, informative employment branding videos that just sit on a YouTube channel begging to be discovered. Why not feature them across our network of over 150 job sites to proactively compelled top talent to join your team help candidates see themselves in your role by emailing. Joinus@Jobadx.Com that's, joinus@jobadx.com attract, engage, employ with JobAdX.
Joel: It seems like yesterday we were talking about TikTok at 500 million users. Yes. Will they just surpassed a billion users, they're the fastest to, to get to a billion ever. Yeah. The average time spent by user per day is like 56 minutes. The, the 16 to 24 age group. It's like by far the most pop, not by far, but it's the most popular app among, that age group. So obviously when that happens, what does Facebook do?
Chad: They want to try to mimic exactly what's happening to and or steal. So they tried with lasso first and that fucking bombed.
Joel: Well, yeah, so the Lasso bombed but putting stories within Instagram has worked basically, and they've, they've effectively stifled Snapchat's growth because of that. So they're essentially doing the same with TikTok, Techcrunch and variety caught wind of a new tool called reels, like a movie reel.
Joel: And I think this was in South America somewhere like it wouldn't get sort of discovered. Right. so these are 15 second videos. You're gonna just feed, set them to music borrow audio, do duets with other, it's take two users.
Chad: It's tick tock,
Joel: It's tick tock. So I was trying to figure out an angle from employment on this and I got to think if I'm a, if I'm a shit hot developer and all I see coming out of Facebook is copycat stuff that's mimicking successful technologies and services, why the fuck would I go to Facebook, right? Like if the innovation there is dead, I'm going to go somewhere where it lives and breathes and that for the last five, 10 years has not been Facebook.
Chad: Yes. And I want to make a point real quick. I remember for many months every time I brought TikTok up, you laughed at me, but you love tick-tock. I find that fascinating. It is fascinating. Yeah. Not to mention if you're on it, like Gary V is like everywhere, but he is like all over TikTok. Every time I turn on a TikTok, I just turned it on. He was on TikTok. I think it's a great marketing machine to be quite Frank for individuals even like us. I mean we should we get a TikTok, we should possibly talk to skill scout about that. But yeah, I think if you're looking to try to work at an organization that doesn't feel like the corporate or the man, it's not going to be Facebook today. It's definitely not with all the shit that's going on with Zuckerberg and, and, and Cheryl tell him bullshit lies and Congress. I mean, it's just like, that's not where you want to be. I'm not sure that Google is where you want to be either right there. They're just so corporate these smaller types of startups that I think that's the ticket right now.
Joel: Yeah. you know, I think Twitter's trying to balance the line of not falling into Facebook land. Yes. And I think part of the whole, we're not going to take political ads as part of that because I think that's gotta be a minefield for Facebook recruiting when they get questions about why do you allow political ads that aren't totally true? And in fact, sometimes absolute lies to be on the platform. So Twitter, I think Twitter is trying to stay cool, but they're balancing out that fact that Trump's presidency is based on his tweets. Yeah. But then also staying away from the political minefield that is advertising. But yeah, it's a weird, it's gotta be a weird world for recruiting for these big companies because I think hot shit developers are running as far away from them as possible.
Chad: Yeah, there are many people that are running away from them as far as possible. Yeah. I'll just go with that.
Joel: But where they're certainly running to is LinkedIn cause it's so cool. So LinkedIn, this is my list. This is my little pet story for the week. So LinkedIn launched hashtags for companies or basically the company pages, right? So if you're a company, you know, whatever for if you're an ATS, you can put hashtag ATS hashtag recruiting software, whatever, whatever hashtags you want to associate with your business which is all, which is all fine and good. Right. So what's happening, and I did this for, for Ratedly. I added hashtags to it. So any, any posts by an individual that has hashtags, that are, that are the same as the ones you associate with your business, you get an alert from LinkedIn saying, Hey, Joe Schmo just posted something about employment branding or whatever it might be. Right? And then, and then it says you might want to go comment.
Joel: So I'm like, okay, well that's kind of clever. So I go, I go to the post that they told me to look at and comment and sure enough if the, if there were 20 comments, 15 of them were companies, right. So, so now, so now all your posts are going to be inundated with companies that are like minded to the content that you just posted with commentary, which I got to think is going to get really old, really fast with people. So yeah, I just wanted to point that out as something new at LinkedIn that they're doing, but I can't imagine that they're going to, that users are going to be real happy with like 10 comments and nine of them are from companies.
Chad: That's horrible.
Joel: Yeah, it's pretty bad. Go Browns
Chad: We out.
Walken: Thank you for listening to, what's it called? Podcast The Chad, The Cheese . BRILLIANT! They talk about recruiting. They talk about technology, but most of all they talk about nothing. Just a lot of shout outs of people you don't even know, and yet you're listening. It's incredible. And not one word about cheese, not one cheddar, blue, nacho pepperjack, Swiss. So many cheeses and not one word. So weird anyhoo. Be sure to subscribe today on iTunes, Spotify, GooglePlay, or wherever you listen to podcasts. That way you won't miss an episode. And while you're at it, visit www.chadcheese.com just don't expect to find any recipes for grilled cheese is so weird. We out!