European Business Brings it!
The Olympics are over, but Chad & Cheese’s quest for the European gold medal for podcasting is just beginning. This week, Lieven gets all fired up about Adecco buying up a company in his own backyard in Belgium.
Author Katrina Collier joins the crew to talk about Indeed’s recent move to CPAS over CPC and the overall issues of assclowns crawling the web for job content to rip off job seekers and legit businesses. Rounding out the show is a hailstorm of commentary on the recent move of Cornerstone OnDemand going private.
Word of 2021 in the Old Country? Douchebaggery.
PODCAST TRANSCRIPTION sponsored by:
Europe INTRO (5s):
Some podcasts, do it for the fun. Some do it for the fame, Chad and Cheese they do it for global effin domination. That's why bringing America to its knees was just the beginning. Now they have their eyes set on conquering Europe and they've drafted industry veteran Lieven Van Nieuwenhuyze of Belgium to help them navigate the old country and bring HR's most dangerous podcast across the pond to trash-talk like never before. Not safe for work in any language. The Chad and Cheese podcast does Europe.
Joel (39s):
Oh yeah. Greece is burning scientists. Now say a doomsday variant of COVID may be on the way, and Sweden lost a Canada in women's football. Do they even play soccer in Canada? Let's forget all that and get numb everybody you're listening to the Chad and Cheese podcast does Europe. I'm your cohost Joel Ich Liebe Angela Cheesman.
Chad (1m 1s):
And I'm Chad "is that golden. Hello?" Sowash.
Lieven (1m 5s):
And I'm just Lieven Van Nieuwenhuyze.
Joel (1m 7s):
On this episode, Cornerstone, wants a little privacy, why recruitment has a crawling problem and Adecco makes Lieven want to declare war on Switzerland. Don't worry. It'll make sense. In about 30 minutes.
SFX (1m 22s):
Europe has a bunch of countries in it.
Joel (1m 24s):
Who's our mystery guest?
Chad (1m 26s):
Who's the mystery guest?
Joel (1m 28s):
Mystery. Oh, shit Peepers! Chad's been waiting for that to be put on the show.
Katrina (1m 38s):
To be fair when I am your mystery guest that's pretty spot on.
Joel (1m 42s):
She. Oh, wow. She's a dog. No, I'm not going to say that. Honestly, living in London, she shares a birthday with Chad and she's the author of the robot proof recruiter is if you haven't guessed it already, Katrina Collier!
Katrina (1m 58s):
Hello? Hello.
Lieven (2m 0s):
Hi Katrina!
Katrina (2m 1s):
Hi.
Joel (2m 2s):
So is everyone enjoying the Olympics now that it's over?
Lieven (2m 5s):
Yeah.
Joel (2m 6s):
Did anyone watch?
Katrina (2m 8s):
No.
Chad (2m 8s):
Yes! Yes, I said I wasn't going to and I found myself watching. And also did you watch the Snoop Dogg and Kevin Hart like vignette?
Katrina (2m 18s):
We couldn't see that in Europe. It was, it was banned from your, I find I'm a bit conflicted though. Cause you know, I'm Australian, but I live in England, so I'm not like, oh, do I go for Australia or Britain? So I just tend to not watch.
Chad (2m 29s):
You can go for both! why can't you go for both? Unless they're playing each other then. I mean, you know, whoever wins you're a winner!
Joel (2m 36s):
Have to pick a side.
Chad (2m 37s):
Yeah.
Joel (2m 37s):
So some stats of the U S which is why I brought this up. So 60% of US adults said they hadn't watched much or any of this summer's games, just 34% of baby boomers say they've been watching which means if old people aren't watching holy hell and we politicize everything in our country, which means 55% of Republicans have said, they're watching less of this year's with about one in four citing contempt for athletes or politics. It sounds like Europe's not watching, but maybe for different reasons.
Katrina (3m 8s):
Why aren't we watching? I say it was the pandemic. It just, oh, look, there's an Olympics. Where'd that come from? And then there was no audience and there was no atmosphere. And maybe that's why.
Chad (3m 18s):
Here in the U S there's generally like a station you can watch. And it's like Olympics 24 7, but it seems like it was like skipping and jumping all over the different channels and peacock had content, which is pretty much where I got all my stuff, I could stream wherever I wanted. But it's like, you didn't know where to watch it. Could you actually nail down a place in Europe to watch it?
Katrina (3m 41s):
Yeah, the British Broadcasting Commission, the BBC. Of course.
Chad (3m 44s):
Okay. BBC does all the good shit, right?
Katrina (3m 47s):
Yeah. Except it kind of ruined my lunch. Cause I like to watch the end of Bargain Hunter and they moved that to BBC too. And I had to remember that it's quite a drama.
Chad (3m 55s):
And Lieven you just didn't give a shit. Did ya?
Lieven (3m 59s):
I forgot about it. I was busy working, working, working.
Joel (4m 2s):
What would be like Belgium's this stronghold in the Olympics? What's it like?
Lieven (4m 8s):
We had to treat gold medals. You know.
Joel (4m 10s):
In what?
Lieven (4m 11s):
Yeah, I forgot. Yeah.
Joel (4m 16s):
I'm pretty sure it was three, but the one for some gymnast, I think. One for, oh whatever, I don't know. Case in point. Nobody watches the Olympics anymore. That's sad.
Katrina (4m 29s):
I do have to say that Great Britain actually had an exceptional games, with 22 gold medals, 21, silver and 22 bronze. Thank you, Google.
Joel (4m 37s):
US kicked everyone's ass and no one watched.
Katrina (4m 40s):
Yeah, hang on. There are 60 million of us and there's like 300 and something million of you lot. So to be fair, we did quite well. You've only got 39 goals considering how many people you have. It's like kind of lame.
Joel (4m 51s):
You're such a Brit you've left. You've left Australia.
Katrina (4m 55s):
Australia's got 17 and there's only probably 25 million of us.
Chad (4m 59s):
Yeah Joel forgets that you take a look at Europe, right? And it's got a bunch of countries in it. So just for, just for four countries, Great Britain, Germany, Netherlands, and France had 171 total medals and 52 gold. So that was four of those pretty much European states, right where we had 113 and 39. So as Joel being the chest thumping American that he always is, we actually got our ass handed to us.
Joel (5m 30s):
Yeah. Well, if we're talking with that math, then Jamaica kicked everyone's ass.
Katrina (5m 35s):
That's fine. I'm happy with that.
Chad (5m 36s):
That's the stupidest fucking comment I ever heard.
Katrina (5m 42s):
I see when you look at it, then China had a really shocking games. Didn't they? 38 gold against 1 billion people.
Chad (5m 48s):
Yeah, they suck.
Katrina (5m 49s):
Yeah. Anyway, moving on.
Joel (5m 53s):
Yeah. Go Jamaica. Let's move on. We've spent five minutes on the Olympics. Let's keep going.
Chad (5m 57s):
Thanks to Rica Coppens. Is that how you say it? Lieven Coppens?
Lieven (6m 2s):
Oh, you can't say it like that.
Chad (6m 4s):
I can't, I can't. Thanks Rica for joining us last week on the show. We appreciate you providing some, some in-depth understanding of MNA in Europe, funding, all that other fun stuff. While we sat back and took notes.
Joel (6m 21s):
Yeah. Her English is better than ours, by the way.
Chad (6m 24s):
That's not saying much.
Lieven (6m 27s):
Her English is so much better than mine, right? It shouldn't be. There's no reason why it should be better than mine, but it is. That's probably why she is CEO. And I'm only CDO.
Joel (6m 38s):
Bingo, baby.
Chad (6m 39s):
There it is.
Joel (6m 40s):
I'm going to give a shout out to French president Emmanuel Macron.
Chad (6m 44s):
MACRON.
Joel (6m 45s):
For his vaccine mandates, baby people in France now need to show a health pass.
Chad (6m 50s):
Fuck yes.
Joel (6m 51s):
To enjoy usually routine activities such as sipping a coffee in a cafe or traveling on an inner city train. Obviously there's a lot of pushback on this from the French folks, but I'm all for it. Shout out to Macron.
Katrina (7m 5s):
Question, you can have you two jabs and two weeks after you've had your two jabs, you're 60% protected against the Delta variants. So why are they forcing it on everyone?
Joel (7m 14s):
You get a real fucking vaccine in Europe. That would help. Stop the AstraZeneca garbage. Get some Pfizer.
Katrina (7m 22s):
It's still the same. My lovely.
Chad (7m 24s):
No it's not.
Joel (7m 26s):
No, It's not. America's the home of the best vaccines that we're not taking.
Chad (7m 30s):
That's a good point.
Joel (7m 31s):
I don't worry about taking
Chad (7m 34s):
God. That's funny, but it's fucking not funny.
Joel (7m 36s):
It's a shame.
Chad (7m 37s):
Yes, it is a shame. No. So the mandates from a country standpoint is something that the US won't do. We'll force or we'll try to leverage companies to do it, to mandate for employees. What do you think is going to happen in Europe with the other countries? Do you think they'll they'll follow or they'll just kind of?
Lieven (7m 59s):
No.
Katrina (7m 59s):
No. no. Or the 44 countries in Europe, they're all culturally really, really different. Yeah.
Chad (8m 6s):
Well, I didn't mean all of them. Did you think some, do you think some of them will?
Joel (8m 9s):
Germany will.
Katrina (8m 10s):
Britain wont because the French did.
Lieven (8m 14s):
We're not English oh, sorry you're not European anymore. You left us.
Katrina (8m 18s):
Excuse me, I'm still in Europe. I'm just, unfortunately heartbreakingly, not part of the EU and believe me, I feel devalued as a divorced woman with an Australian and a British passport. I have been devalued down to six countries. From a ridiculous number. I'm doing nothing personally, personally. So let's not talk about Brexit.
Joel (8m 38s):
Which ones will?
Lieven (8m 40s):
The civilized will, I guess.
Joel (8m 43s):
So Germany, the Scandinavian country.
Lieven (8m 46s):
Yes, of course.
Joel (8m 48s):
Netherlands. Belgium.
Chad (8m 49s):
Belgium.
Lieven (8m 50s):
Sure. Yeah.
Katrina (8m 51s):
Where does it stop though? I'm just playing devil's advocate, by the way? I had double jabs and I still wear a mask.
Joel (8m 57s):
Stop's with America and the UK.
Katrina (8m 59s):
Where does it stop? If you're going to mandate the vaccine for say work, where does it stop? Oh, you got to have your yellow fever. You've got to have your dengue fever. What else? Like what else?
Chad (9m 7s):
It depends on what you're susceptible to and where you're at. We don't have malaria here in the US. Right? So we don't have to get our malaria shots. Although, when I went to Central America, I had to get a fucking malaria shot. So here's the thing that I think is important that we need to all understand as human beings. This isn't about your fucking freedom. This is about the safety of others, right? This has nothing to do with you and your goddamn freedom. So quit being an asshole. Take the goddamn jabs, right?
Katrina (9m 34s):
Yellow fever is painful. The actual jab. No?
Joel (9m 37s):
And by the way, I don't think we're talking. We're not talking. We're not talking about like, I don't think they're talking about forced shots. They're saying, if you don't have this, you can't sip your wine at a cafe and smoke your cigarettes. So they're basically making it like, if you can't do that in France, what's the point of living. So they're basically just saying like, you can't do that anymore, but they're not saying, Hey, the shot police are coming through your town tomorrow and be out to get a shot. So I'm not sure it's the same as mandating it. It's just saying you can't do these things you enjoy.
Katrina (10m 11s):
That's super clever.
Lieven (10m 12s):
Citizens in France are just going to strike.
Katrina (10m 14s):
Yeah.
Lieven (10m 15s):
Now you need a vaccine passports if you want to strike and then they'll get a passport to strike.
Chad (10m 23s):
There you go. There you go. There you go. Oh, shout out to Golden Hellos employers are offering sign on fees of up to 10,000 pounds to attempt what they call "gold dust applicants" as more than 1.1 million jobs in the UK remain unfilled. The hefty fees emerged after a survey by job search engine and beer dropped sponsor AdZuna found almost 5,000 vacancies across the UK. Currently offering sign on bonuses for in demand roles, such as care workers, chefs, and nursery staff.
Katrina (11m 6s):
Yeah.
Joel (11m 7s):
Shout out to Germany has finally gotten a foothold in England. You guys knew this, but not, not with Stookas and Messer Schmitz, but with food delivery company Delivery Hero acquiring a 5% stake in the UK based Deliveroo when the US are more familiar with names like Grub Hub and Door Dash, but the European market is a hotbed for food delivery, which means the Germans are looking to take over. Any thoughts from the.....?
Katrina (11m 35s):
Can I give a little story that relates to the two things you just said? So one of the things you said, one of the skills in short supply is chefs just said that Golden Hello, 5,000, 10,000, whatever. Why does that remind me of some weird thing you do with paper? Anyway, I got an Uber driver who used to manage a restaurant who went, Ugh, I've had this great time during the whole furlough thing. I've realized, I didn't know who my child was. I'm not working in the restaurant anymore, but he goes, I know six chefs who now drive Uber Eats Deliveroo and all of those and earn twice the money that they used to. So they're not going back. So maybe we should just pay people properly?
Joel (12m 14s):
Twice, twice as much as they aren't as a chef.
Katrina (12m 17s):
Yup, just doing deliveries, mind you, it should be very few people are eating in restaurants. They will get deliveries, but you kind of going, there was already a shortage of chefs before the pandemic went down. So maybe we should pay people properly. And I know that's close to Chad's heart.
Joel (12m 32s):
Yeah. That's a topic near and dear to Chad's heart. Let's get to topics. All right, we're going to rehash Indeed moving off it's cost per click model and moving toward a cost per apply start model, which we're calling CPASS whether they like it or not. We've talked about it on the show, Chad, anything to add? I know we want to get the Europeans opinion on Indeed's move.
Chad (13m 1s):
Yeah. I actually reached out to a bunch of different contacts in Europe about this, because I know the US market, much different than the European market, especially when we're talking about CPC, performance-based advertising, that kind of stuff. And here's one of the quotes: quote, "focusing on hires is crazy in Europe because 1% of companies can actually do it. All you're essentially doing is moving the success factor into a realm, which is largely un-trackable and un-reportable" end quote. And so when we're, when we're looking at Europe again, I don't know what the impact is. I know what we're going to be seeing impact here in the US but what's the European impact?
Katrina (13m 44s):
Look like if I was to go with my gut instinct on that, I'd firstly, be thinking, do people actually apply for jobs? I guess that's because I tend to work in the space where people have skills that are in demand and don't. And secondly, do they then do it via Indeed. And thirdly, what about the candidate experience?
Joel (14m 2s):
Keep in mind they don't have to apply they just have to start the apply.
Katrina (14m 6s):
I thought you said that were left behind almost like I'm gonna say firewall, cause I'm so not technical, but behind they had to put in their details to get through the entry, isn't that like making it just like another hurdle?
Joel (14m 16s):
It's a little black boxish?
Chad (14m 18s):
Boxish.
Joel (14m 20s):
That's a little, it's a little confusion in the market. Katrina. We're trying to figure it out.
Chad (14m 24s):
Yeah. Yeah. Well, where a candidate has to at least go through the partial registration process on Indeed, before they can go get to the applicant tracking system to apply there. Right. So you have that hoop that you have to go through. Yeah. So, you know, that could be kind of like a wall that some individuals don't want to go through, especially if they haven't already registered with Indeed.
Katrina (14m 46s):
Exactly. It just sounds like another obstacle to hiring. Gosh, we love putting obstacles in the way of an applicant applying.
Joel (14m 52s):
Sounds like more money in Indeed's pocket to me.
Katrina (14m 55s):
As well.
Joel (14m 56s):
Less trackable option.
Lieven (14m 59s):
It's pretty, pretty intelligent, I think.
Katrina (15m 3s):
In what respect?
Lieven (15m 4s):
You have to apply on Indeed before we get to apply it on the hiring company site, so they get all the candidates. And if you don't finish your application at the hiring company sites, and they will be able to find something else for you.
Katrina (15m 17s):
You really think that's what Indeed is going to do?
Joel (15m 20s):
Oh yeah. And Indeed's going to make more money. That's less trackable. They're going to get away from the cost per click thing, which is programmatic, which is, is being commoditized, right? So they're getting away from the cost per click thing.
Katrina (15m 34s):
Which you can check. You said that on your other show, didn't you that you can check?