HR Darwin Awards

Can we have a moment of silence for the death of Hire by Google? OK, enough of that.

On this week’s episode, the boys cover

- News from Florida, where SHRM conferences are competing for Darwin Awards

- Staffing agencies are getting gobbled up by job sites

- SmartRecruiters kicks the cubical to the curb

- Ultimate + Kronos = Crayon Marketing

- Facebook plays the VR card

- Burger King keeps blowing our minds and we finally reveal Chad’s porn name.

It’s a wild ride, recorded in-person from Columbus, Indiana and, as always, powered by Sovren, JobAdx, and Jobvite.

PODCAST TRANSCRIPTION sponsored by:

Disability Solutions provides full-scale inclusion initiatives for people with disabilities.

INTRO (14s):

Hide your kids! Lock the doors! You're listening to HRS most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry, right where it hurts! Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese podcast.

Joel (29s):

Aw yeah.

Chad (31s):

Hello!

Joel (32s):

Working harder than two ugly strippers in a pandemic Welcome to the Chad and Cheese podcast coming at you from a Mexican restaurant in beautiful Columbus, Indiana.

Chad (39s):

We're outside people.

Joel (43s):

What's up everybody. I'm your cohost Joel, Chuck Taylor Cheesman.

Chad (47s):

And I'm Chad. I'm eating the shit out of salsa Sowash.

Joel (52s):

And on this week's episode, our official eulogy to Google Hire, job.com goes shopping.

Chad (58s):

Hello.

Joel (58s):

No wait, hope you're sitting down.. Facebook VR people ...

Chad (-):

Damn it.

Joel (1m 6s):

Yeah, boy we'll be right back after I get this salsa off my tee shirt.

Jobvite (1m 6s):

Getting the right people to apply for the right jobs at the right time has always been a challenge. And now with an influx of candidates and increased workload recruiters have to work smarter to provide a memorable candidate experience. Make moments matter with Jobvite a comprehensive talent acquisition suite that offers a marketing inspired approach to recruiting so that talent teams can more intelligently attract, engage and retain top talent. Combine the power of AI and the human touch - Jobvite recruit with purpose, hire with confidence.

Chad (1m 35s):

And we're back that's right people we are back.

Joel (1m 39s):

Our second ever outdoor dining podcast in Columbus.

Chad (1m 39s):

in Columbus!

Joel (1m 39s):

I'll remind you that you weren't real happy about the editing of my chomping on wings the last time we talked. So this time you bring me to a Mexican place with chips and salsa in front of me. So you have a nightmare editing night of editing in your future. My friend.

Chad (1m 60s):

Anywhere that we meet for lunch, there's going to be gnawing, it's just gonna happen. So I just have to live with it and listeners so do you.

Joel (2m 6s):

At least this one comes with a Micheloda and a margarita. Lalalala.

Chad (2m 9s):

Yes. And luckily again, in downtown Columbus, outside.

Joel (2m 17s):

COVID friendly, COVID aware.

Chad (2m 17s):

Yes.

Joel (2m 17s):

Unlike our first news story, which we'll get to. And that's exactly right, but, but shout outs! What do you think? I'm going to go with Jeremy Roberts as my first shout out. We mentioned Jeremy in last week's show was a Hiring Solved layoffs.

Chad (2m 33s):

Layoff.

Joel (2m 33s):

Unfortunately, but he has found, he has found his feet, his footing. My God, he'll be joining Seek Out.

Chad (2m 42s):

Really?

Joel (2m 42s):

Former death match winner Anoop Gupta.

Chad (2m 42s):

Very smart, good job Anoop.

Joel (2m 47s):

Well done on both parties. I'm excited to see how that works out. Jeremy will apparently be doing some sort of sales consulting with clients and whatnot. We'll get more on that. But shout out to Jeremy.

Chad (2m 58s):

Good call and Jackie's out there, too, by the way. Don't forget it. Don't don't forget about her.

Joel (3m 0s):

Jackie's waiting. She's got some solid talent.

Chad (3m 4s):

She's got some, she's got some things being thrown at her. So if you want to get in the Jackie running, you should be doing that pretty pretty quickly. Jackie, running the Jackie running. That's what we're going to call it.

Joel (3m 15s):

Cool runnings, Jackie runnings. Oh dude. No, John Candy in this one though

Chad (3m 19s):

Dude if you ever go to, if you ever go to Jamaica and you take the bus to Negril, you'll be able to hear about all the cool runnings.

Joel (3m 24s):

Is that right?

Chad (3m 24s):

Oh yes it was a blast to Jamaica.

Joel (3m 27s):

That doesn't sound like it'd be on the top five reasons to go to Jamaica.

Chad (3m 30s):

It's not, but it's a blast.

Joel (3m 32s):

If I do, I'll check that out.

Chad (3m 34s):

Okay. Two shout outs real quick. I'm gonna pull these together. One for John Thompson he died at 78. He led Georgetown to the 1984 national championship. He totally built that fucking program, dude. He was a beast! Iverson was there during his time. I think he changed Iverson's life.

Joel (3m 55s):

Yeah. You know you and I grew up in a time when the big East was the big beast.

Chad (3m 57s):

They owned it. Owned it!

Joel (3m 57s):

And I can remember when St. John's, Georgetown, Villanova and we're on the final four together. And John Thompson was a central figure in sports in our lifetime. We'll we'll certainly be missed the impact that he had on multiple lives and impacted you mentioned Allen Iverson. Iverson was noted as a top 10 football player in the country coming out of high school, as well as basketball. And he got into some trouble in high school.

Joel (4m 29s):

And the, the scholarship offers dried up and John Thompson gave this kid a chance, where he might not have had a chance. That's the kind of guy he was

Chad (4m 39s):

Ivaerson showed us what a, what a man playing a boys game looked like. Cause he owned everybody when he was at Georgetown. Chadwick Bozeman left us way too soon. He just died at 43 colon cancer. You'll know him from Black Panther, 42, Get on Up, Marshall, some really cool and hard hitting movies.

Joel (4m 57s):

Don't forget. Dress day, featuring the legendary football franchise. Cleveland Browns.

Chad (4m 57s):

Yes. Yes. But, but yeah, Chadwick Bozeman dies at 43 and he did, he did a handful of movies. Wow. He had cancer.

Joel (5m 17s):

Beast, total beast to be able to do that while having colon cancer.

Chad (5m 21s):

I'm at a loss, I'm at a loss for words. So again, you know, rest in peace, John Thompson and definitely Chadwick Bozeman.

Joel (5m 28s):

Yep. And let me remind our listeners out there that too, getting a colonoscopy is important and I've got mine.

Chad (5m 32s):

Yes good call.

Joel (5m 32s):

I'm not sure Chad has had his, we might have to do a show from the operating table while Chad gets probed, if you will. But yeah, if you're wondering questioning, if you're over 40, if there's history in your family. Go get it done. Go get it done. You'll, you'll be thankful that you did.

Chad (5m 53s):

Get it done.

Joel (5m 53s):

Shout out from me, Hillary Stern,

Chad (5m 53s):

Who?

Joel (5m 53s):

stick with me for here for a second.

Chad (5m 53s):

Okay.

Joel (5m 53s):

We both agree that the political landscape in this country has become a very black and white environment. Whether if you're, if you're not with us, you're against us.

Chad (6m 9s):

It's going to get worse the closer it gets to November.

Joel (6m 11s):

It's going to go worse, it's going to get worse. So I put out what I thought was sort of a jovial, Facebook posts.

Chad (6m 16s):

You were fishing.

Joel (6m 16s):

Yeah, I was, I was maybe fishing.

Chad (6m 20s):

You were fishing.

Joel (6m 20s):

I was agitating, I think is the right word.

Chad (6m 25s):

Yes, snarky fishing.

Joel (6m 25s):

Made a comment about Biden, sort of being a GAF GAF factory.

Chad (6m 31s):

And he is. I support Biden. I'm going to vote for the dude, but he is a GAF factor.

Joel (6m 36s):

It wasn't in it. Wasn't a, not the Trump isn't cause they're both a little bit of a bad episode.

Chad (6m 39s):

Trump just lies all the time.

Joel (6m 39s):

The old classic foam in the nineties. I think so Hilary Stern, who I initially met in 2008, she was doing a story on job search. I gave her a quote and didn't hear anything from her. You know, for 12, 13 years, I Facebook friended her because back in 2008, everyone wanted to be Facebook friends.

Chad (7m 4s):

That's just what you did.

Joel (7m 6s):

So she comes out of nowhere and just berates me, says it, all my friends think my hot take is a steaming pile of garbage and calls me an Epic asshole basically.

Chad (7m 13s):

She nailed that.

Joel (7m 13s):

This is the environment. So yeah, she did probably she's probably, but I didn't, there was no banter back and forth. She just dropped a bomb and then unfriended me. So she'll probably never hear this or know about it. But Hillary man,

Chad (7m 26s):

That escalated quickly.

Joel (7m 29s):

I mean, it's not worth it. Trust me. It's not worth it. Life is too short. Yes. It's too short.

Chad (7m 41s):

It is. I've been defriending motherfuckers on Facebook just because they're looking sideways about this point. Cause I know it's going to get worse. Yeah.

Joel (7m 49s):

If Trump wins this country is going to go bonkers.

Chad (7m 51s):

Yeah, indeed, no matter what I'm going to Portugal. Let's get outta here. Okay. So our buddy Tyler Weeks over at Intel, Tyler was trolling the new 10 guy English software announcement on Twitter and writing about how to use conversational AI without it feeling like you're cat-fishing them. He actually, he actually had Manti Te'o and Star Trek references in the same article, Dude that was too much.

Joel (8m 19s):

Only Tyler two references together. But shout out to Tim guy, by the way, your recruiting robot it's in English. It can now disappoint you and let you down in English, which is nice. But now we get to finally see what this thing has. This thing is finally speaking the language of money worldwide. And yeah, I don't know if it's an English accent or American accent, Australian?

Chad (8m 43s):

I can't wait.

Joel (8m 46s):

Yeah, it's going to be interesting.

Chad (8m 46s):

I want the Obama face

Joel (8m 49s):

Virus free recruiting robot. Let's see. Let's see what happens. I was disappointed that there's no sort of a spout for hand sanitizer. As you, as you interview with it, then

Chad (8m 59s):

I think that's actually an upgrade. A shout out, shout out to Adam Gordon of Candidate ID.

Joel (9m 4s):

That guy can dress, can't he?

Chad (9m 6s):

Oh my God. And socks, socks, seriously.

Joel (9m 6s):

Mr. Style

Chad (9m 6s):

He tweeted. And I quote, if my startup had a parasitic internet scraping model, there's only one place I'd go for VC funding, China. That's right. I believe Adam is onto something. There it's a new slogan. I think for a Hiretual.

Joel (9m 26s):

If Adam is not banned in China, he soon will be

Chad (9m 30s):

His. I think he just came up with a new slogan for highchair hire to hire, hire, hire tool. It's spelled just fucks up the human brain Hiretual, the parasitic internet scraping tool for you. Adam tells it like it is dude. I love that guy.

Joel (9m 46s):

Jeremy Robert's at Seek Out. Will certainly appreciate that joke as a competitive employee. Shout out to Facebook has declared. There will be no new political ads. Two weeks. I believe up until the election. And we'll see you're you're looking like you're not real impressed with that.

Chad (10m 5s):

I don't believe Zuckerberg as far as I can throw that piece of shit

Joel (10m 8s):

By the way, it's looking like the big boy caught by huge brands hasn't done shit to Facebook. It stock continues to rock it higher.

Chad (10m 17s):

And that's about it. Make your statement and move the fuck on shout out to Kelly Robinson who tweeted and I quote Saturday morning pod catch up time starting with headlines of Google, LinkedIn and sex dolls. What could go wrong? Not a damn thing, Kelly, miss ya man, call me.

Joel (10m 34s):

You're welcome Kelly. You're welcome. That's all I have to say. Mathison in startup world got 2 million in seed funding this week.

Chad (10m 43s):

For what?

Joel (10m 43s):

They're there on the trend of diversity, social networks for professionals. We've mentioned a few of those in the past few weeks, they continue to make money and continue to make waves. So Mathison, shout out to you!

Chad (10m 57s):

Outcomes, baby show me the outcomes. A big shout out to Chad Kremer. How do you like that last name?

Joel (11m 7s):

That's your porn name.

Chad (11m 7s):

That is my porn name!

Joel (11m 7s):

Starring Jack Hammer and Chad Creamer.

Chad (11m 11s):

VP over at Wilson, HCG. Thanks for listening brother.

Joel (11m 17s):

So Old Navy

Chad (11m 17s):

Old Navy?

Joel (11m 17s):

I like to get my, my stylish clothes

Chad (11m 23s):

Because they give them to you for free for God's sakes, goddamn discount.

Joel (11m 27s):

They pay me to go shop at Old Navy. They're going to give, I guess essentially paid holidays on election day for their workers to go work the polls.

Chad (11m 33s):

Stout, that is stout!

Joel (11m 33s):

That's a good thing. You know, it's an aging group of people that are working the polls. Yeah. Put some young, Old Navy employees.

Chad (11m 40s):

I will be working the polls, did I just say that out loud?

Joel (11m 46s):

You did. And my, my newly Americanized wife, dual citizen of will be working the polls. She has taken her democratic expectations to a whole new level. We got yard signs up. We got all working. It's a yeah. It's democracy in action at Casa de Cheesman,

Chad (12m 7s):

Gotta get out of this poll woYrking kind of mindset. Last week, I missed Jasper Spanjaart on the, on the shout outs. He's actually the dude who shared the toe talent article with us about Google for Jobs, which is now available in the Netherlands, my bad brother

Joel (12m 23s):

Shout Out to Jasper. I just want to note that we worked Chad Kremer and working the polls in the same, same segment.

Chad (12m 30s):

I was trying to get away from that as fast as I possibly can.

Joel (12m 32s):

To let go, not to let it go. Shout out to Indian startup, Apnah, I think I'm saying that correctly,

Chad (12m 39s):

There's a great Indian place here, that great restaurant called Apnah.

Joel (12m 42s):

Okay. Next time, I guess we'll do some Indian. Their challenges to quote work at the bottom of the pyramid, I guess people that are lower income, et cetera, to work their way up. They raised 8 million to help a whole lot of Indians make a better life for themselves.

Chad (12m 58s):

Smart.

Joel (12m 58s):

Good luck to them. We'll be watching and shout out to you.

Chad (13m 1s):

All right. We talked about mobile last week, so you can always subscribe to the Chad and Cheese podcast wherever you get, wherever you listen, right

Joel (13m 10s):

Cassette tapes, eight track. Okay.

Chad (13m 13s):

Our eight track game is fucking solid, but now you can get SMS updates

Joel (13m 17s):

In your pocket.

Chad (13m 17s):

emissary.ai will be powering a new way for Chad and Cheese listeners to receive updates, news shit you want to hear about via mobile, just text CC. And that is Charlie, Charlie for all you military people out there to (833) 799-0321. And yes, we are working on the UK. So Dylan Buckley, I appreciate you're already signing up.

Chad (13m 49s):

We're working on it, man. The fear of GDPR that shit's real.

Joel (13m 55s):

Chad and Cheese and vibrating phones. What could go wrong? What could go wrong?

Chad (13m 59s):

I love it! Events? Yep. All right. So on September 22nd at 2:00 PM Eastern time, I'll be teaming up with our buddy Jim Stroud and Patrick Norine from Bedell consulting for a little thing. We're calling Friendly Discourse.

Joel (14m 18s):

So Hillary Stern won't be on that show.

Chad (14m 18s):

I might get her. She sounds like she's legit and ready, Jim and I will be debating what he likes to call diversity quotas and Patrick will be refereeing. So what we're going to do is it's almost very similar to a firing squad. Jim will get an opening statement on what he believes about hiring quotas. Yes, I'll get an opening statement and then Patrick will be the referee. He will ask questions, redirect, do all that stuff. And we have time limits in which we answer questions, called Friendly Discourse.

Chad (14m 53s):

September 22nd. Go check me out on Twitter, LinkedIn Facebook, and we'll have the registration information out there soon.

Joel (15m 2s):

Interesting quick side note about Jim has a black history newsletter. Were you aware of this? And it's quite informative. It's it's not related to recruiting whatsoever. Yeah. A recent one was about the original bootylicious. I don't know if you remember that or not. So, so Jim is educating minds and entertaining folks all around the world. If you're not subscribed to Jim's newsletter, Jim stroud.com can lead you to the promised land. It's a worthwhile read on Monday

Chad (15m 31s):

And don't forget also. Now we talk about bootylicious, go to Chadcheese.com/free and register for brand new Chad and Cheese tee shirts. That's right. Kids brought to you by emissary.com or I'm sorry. emissary.ai that .com is a bitch. It's an entirely new design. We're going to send them right to your doorstep if you win a, but also sign up because we're, we're thinking about these crazy ideas, like birthday cards, holiday cards, beer, and a ton of other shit that we want to send our listeners because you know why?

Joel (16m 4s):

They can't get enough.

Chad (16m 7s):

Cause we love you because we fucking love you people.

Joel (16m 10s):

Same ugly mugs, different t-shirt design. Oh yeah. Mugs mugs is a good idea. Right? Mugs

Chad (16m 17s):

Chad and Cheese Mugs. I love it.

Joel (16m 20s):

Topics, topics. Oh boy. He knew this was going to happen. And he knew what happened in Florida. Oh

Chad (16m 25s):

Jesus Christ and I can't believe that Ron DeSantis wasn't the keynote.

Joel (16m 33s):

No, Ron DeSantis. Oh yeah.

Chad (16m 36s):

He's a piece of shit governor down in Florida. So, so we've got to say the 20, 20 HR, Florida conference and expo was the first live pandemic event of the year, at least from, from our knowledge. And they win the 2020 Chad and Cheese Darwin Award.

Joel (16m 54s):

Darwin Award! Yes. Yes. Contact tracing galore at that conference. You reached out to, to find out how many people actually signed up. They have yet to get back to you. I think that's important to note my favorite was the promo video, which actually showed the woman they were interviewing from the expo hall, using her face mask as a chin strap, as opposed to a face mask and shout out to James Ellis for noting that is one of the topics how to wear a face mask, which was for suppression. This won't be the last event.

Joel (17m 24s):

I'm sure this year we'll continue to keep an eye on these, but be safe people.

Chad (17m 29s):

Yeah. The thing is for context in numbers, which is pretty important here, Florida has a record of 600,000 plus cases and over 11,000 deaths. And just on Monday while this shit was happening, the state recorded over 7,500 new cases. So this isn't just a funny, you guys are fucking stupid segment. This is what the fuck were you thinking?

Chad (17m 59s):

And from, from, from a leadership standpoint, I'm asking you Joel,

Joel (18m 3s):

Okay, you're asking me a leadership question. I'm on it. Let's do this.

Chad (18m 8s):

If the venue says, sorry, fuck you, you've scheduled this. You're going to have to pay. Do you still have a live portion of the event?

Joel (18m 19s):

I do not. Unless we can do margarita is on the beach and have a conference which you can do in Florida. The pictures we saw were all indoor.

Chad (18m 26s):

Yeah.

Joel (18m 26s):

There was distancing. Like how important is it for a state Sherm conference to happen? They don't, they don't exist because of the money from the show. I'm guessing they couldn't have made that much an expo dollars because no company is traveling to Florida to exhibit.

Chad (18m 42s):

And the keynote was a zoom call.

Joel (18m 46s):

I'm really hard pressed to know why the hell this thing happened.

Chad (18m 50s):

The keynote was a zoom call.

Joel (18m 50s):

I'm sure it was.

Chad (18m 50s):

It was the dude was on the screen with the talent And people were sitting in a room watching a zoom call. So here's the question again, another question for you. This is not a leadership. This'll be easier because it'll be much easier. So as a vendor, do you buy a booth to this ffucking thing? No, dude. They, there was a 20 minute video where this idiot who he was the only one who knew how to wear a mask was going from booth to booth.

Chad (19m 22s):

I mean, I would have liked said, no, don't come to my, I don't want people to know I'm here for God's sakes. 20 minutes. There were booths at this place. What'd you first and foremost, even if it was free, would you want your brand connected to something like this?

Joel (19m 36s):

No, there's, there's nothing good that could have come from this conference for anybody. It's just really bewildering. Yeah, I got nothing.

Chad (19m 45s):

Okay. So let's, let's go ahead and move on to something that's still, you know, kind of COVID flavored.

Joel (19m 51s):

Sure. Everything's COVID and politically flavored these days.

Chad (19m 54s):

Especially that Michellati you're drinking.

Joel (19m 54s):

It's tasty.

Chad (19m 54s):

Smart Recruiters go remote forever. We had Jerome on the show a few weeks ago and that dude is poised to make moves. And apparently he just made a big fucking move.

Joel (20m 8s):

Yeah, no surprise here. Companies are making hard decisions. I think part of it is they're realizing that, "Hey, we're still in business and aren't losing a whole lot of efficiencies and productivity by having people at home." And maybe in fact, we're actually increasing our productivity. So these hard questions about do we renew leases? Do we partition off what we have or sublet stuff? Companies are having these conversations and Smart Recruiters is no is no stranger to them. And they've apparently decided, you know what?

Joel (20m 38s):

We're virtual forever. We've seen big companies around Google and Facebook and others make similar situations. You've seen REI,

Chad (20m 44s):

REI! They're selling fucking corporate Headquarters. They just built! Come on?!

Joel (20m 50s):

Yeah, yeah. Yeah. I'm curious about what happen to this spaceship of Apple in Cupertino, I guess that could be just a museum at some point. And I have heard on our industry side Indeed, who owns a lot of real estate all over the world, just making some hard decisions.

Chad (21m 6s):

In Austin, expensive in Austin.

Joel (21m 6s):

And other places like Times Square.

Chad (21m 6s):

Oh FUCK

Joel (21m 6s):

And so, so they're apparently making some hard decisions. The word that I, that I've gotten wind of is they're not looking at going back until 2022. So that's kind of how far they're looking into the future to get people back.

Chad (21m 25s):

Why even go back at that point?

Joel (21m 25s):

I mean, we talk about this, right? Like there's a certain segment that is fine working from home. They have enough space at home, whatever their situation is it's fine. Younger people, you know, maybe living in a studio apartment or a one bedroom? It's a culture thing. I want to go to work. I want to be around people like me. I want to go to happy hour. I want to meet people at the opposite sex. I want to go to ball games after work. Like people, like young people, we're far we're getting removed from that, but they want probably the environment. So there's,

Chad (21m 54s):

The managers are going to be us and we're not going to want to go back to the office. I think, I think, I think it evolves from the standpoint of, you look at different ways to be able to get people hired. And I think, you know, Smart Recruiters, this gives, and it's funny because Jerome said now the whole world is our talent pool. And I said, and I responded, Jerome, the whole world has always been your talent pool, but now guess what? You get to actually dip your toe in it. Right?

Chad (22m 24s):

See, and that's the thing is that CEOs don't realize it's kind of like they partition their brain to think that, "Oh, wait a minute, we've got to punch that fucking clock." Right. And managers have that 1950s manager instead of leadership, it's more management, it's more micromanagement. So I think as we move into more of a leadership type of a structure, we will definitely manage. There's no question. We have to do that to ensure, you know, we hit our numbers, but overall I think this is smart for Smart Recruiters yet it's going to be difficult.

Chad (22m 58s):

Especially from the productivity standpoint, we've talked about this before productivity has exploded because people are fearful for losing their jobs and they're at home and they've got nothing else to do, other then chase the kids around maybe.

Joel (23m 11s):

Yeah. I'm really curious to see if sort of, you know, co-working spaces start trending, meet ups, start trending. You know, where young people are like, you know, I don't have an office, but I still want to engage with people.

Chad (23m 22s):

We Work.

Joel (23m 22s):

Yeah sort of a We Work by the way. If you haven't heard the podcast Foundering by Bloomberg, they have, I think a four or five part series about We Work and the nutso Jesus want-to-be founder of that organization. I highly recommend you check that out if you're interested. But yeah, I think this will be a trend that we'll see for a long time. I mean, I remember having employers and you had a pretty hard liner as well. That was like, you're in the office, you're here. You don't leave until X and you felt kind of guilty if you left before everyone else.

Joel (23m 55s):

And so people have to be happier with this current work from home scenario. If you have the wherewithal, the hardware, et cetera, to do it and do it effectively.

Chad (24m 4s):

And Jerome is going to have a much larger pool and this is going to help him get to that 30% diversity hiring mark that he's, they put in their manifesto, right? So it was before that was going to be harder. Now it's not going to be easy. There's no question. But I think that an organization like Smart Recruiters who is pretty heavily caucasian.

Joel (24m 22s):

Yep.

Chad (24m 22s):

This is going to give them an opportunity to blind, to be and become more diverse.

Joel (24m 32s):

Yep. Well, someone who won't be more diverse because they're no longer around the official eulogy hire by Google Hire, whatever else it was called. And it's short, brief existence, is now officially gone.

Chad (24m 48s):

So, Colin Parker from SMB applicant tracking system late reminded everybody this week in an article that Google Hire, Hire by Google, Hire or whatever the fuck it ended up calling itself is now dead. And obviously Crealate. You know, at that time they were going to be a big competitor to Google. They're happier than shit. But he also wrote an article that said, don't sleep on Google. And because they're still, they still have many oars in the water, but this one was pulled out of the water and, and you and I still have conspiracy theories.

Chad (25m 25s):

Where do you land on this one?

Joel (25m 27s):

I'm still skewing toward antitrust issues, a combination of antitrust and how much can we actually make in this business? And wow, it's a big pain in the ass to deal with these customers probably somewhere in there is why Google pulled the plug. But I think we've talked about the refocus on job search, which let's be honest, that's what they do well. How do we do search around this? And then how do we monetize it with do it? Like that's, that's a more organic road for them as opposed to getting into the ATS business. So it makes sense as well.

Joel (25m 58s):

I guess it'd be part of the reason is it was kind of stupid for them to get involved in the first place. It's not their core competency.

Chad (26m 5s):

I have another line in on this. And one of the lines is that Google is going to war with Amazon on the virtualization front. And they are looking at all these different developers and these different teams who have highly skilled individuals and they're reallocating resources back to the virtualization side. So as you'd said, I think antitrust plays a huge factor. Number one, number two, how much money is this fucking thing going to make?

Chad (26m 36s):

Look at the market. Number three, how do we beat Amazon? Will we have to do that with talent and people power. So that's, that's another play that I've heard.

Joel (26m 41s):

Yup

Chad (26m 41s):

And this was, this was an utter surprise to that team. They had no fucking clue it was coming.

Joel (26m 48s):

OK, All right. We'll keep an eye on that for sure. And we'll keep an eye on the sponsor. That's coming up right after this quick break and some more nachos in my future.

Chad (26m 59s):

Chips, baby, more salsa please. Thank you.

JobAdX (28m 16s):

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Chad (28m 32s):

And we're back. So, dude, I can't say that there was so much made because the marketing behind this was pure shit. But I think like a week prior to ultimate software in Kronos rebranding, I saw like an email saying we're going to rebrand. And it was sent to me like three times over. So it was like the person that sent it originally who got it, sent it to somebody, sent it to somebody and then I got it. Right? So it's like, I wasn't even in the loop.

Chad (29m 3s):

Number one, number two, who fucking got this email other than

Joel (29m 3s):

Maybe clients, that's probably maybe some press, which were not considered by most people,

Chad (29m 11s):

Oh most people consider us fucking press. Are you kidding me? So, so, so give us the new name here.

Joel (29m 17s):

Okay. They got creative and by the way that they did a video, not everyone does a video of a rebrand about them.

Chad (29m 22s):

We'll talk about the video. We'll talk about the new brand.

Joel (29m 27s):

U K G standing for Kltimate Cronos Group. Boom. How can you criticize that?

Chad (29m 35s):

This is the cheapest rebrand in history. The thing that I like most about this is.

Joel (29m 42s):

KFC ~ UKG

Chad (29m 44s):

Oh my God. No wonder you love it. Chicken. Okay. Jesus. So the thing that I love most about this brand is the smiley face That's it.

Joel (29m 53s):

I saw an umlaut, like a German U, I thought it was a German company.

Chad (29m 58s):

Oh that's a good point. Oh my God. In Germany, they're going, why the fuck isn't have a umlaut over there? There's no way in hell. They paid a marketing and or branding specific company to do this. This should happen internally. You know what happened?

Joel (30m 8s):

They hired the same one that did Modern Hire.

Chad (30m 14s):

That minute long video seriously was mainly stock footage.

Joel (30m 19s):

Somebody on Fiverr has some bad-ass testimonial for that.

Chad (30m 24s):

It is literally video stock footage. It is one of the worst I'm going to go beyond. I like the, I like the umlautYou that's awesome. The smiley face you, but the, they blew their wad on the slogan. The slogan is people.

Joel (30m 40s):

I missed this in the video.

Chad (30m 40s):

Our purpose is people who are very short, creative, very to the point. Yes.

Joel (30m 46s):

Unique, special.

Chad (30m 48s):

And you can, you can spin off that thing. But I think that's where they spent their money. They, they went and they were they're like, guess what? We're going to spend money on something that is short, impactful aspirational and the rest of it just we're going to have our ninth grade kid do.

Joel (31m 5s):

Yeah, yeah, yeah. You talk about budget. I think, I think some of the budget and I'll give them kudos for this they did secure ukg.com. So the URL, at least three character domain, who's going to own that. At least it's not you dash K dash G dot io or something.

Chad (31m 24s):

Okay. So it's a great domain that nobody wants to own. I'll say it's a great note domain that nobody,

Joel (31m 30s):

Somebody bought that in 1998 and said, damn, I'm going to cash out on this three character domains someday. And Kronos called, wrote a check and now they own it. Baby

Chad (31m 40s):

Can buy beyond.com as well.

Joel (31m 42s):

That's probably for sale too. That's definitely, probably for sale.

Chad (31m 47s):

What is for sale is Hire Virgins.

Joel (31m 49s):

It's not for sale anymore, they've been bought by shopping spree, job.com,

Chad (31m 56s):

John.com death mask contestant September, 2019 in Austin. That was a good time

Joel (32m 1s):

And Firing Squad, right? It wasn't Aaron on the Firing Squad. Torchy's tacos. Yeah,

Chad (32m 6s):

We had, we had scooters. We had,

Joel (32m 9s):

Oh, you did die. Is beyond me,

Chad (32m 11s):

Dude. I love fucking scooters. So here's is a quote, from Aaron. We're delighted with the acquisition of Hire Virgins. They're a fantastic team and to work with their loyal customer base, this is a major step towards job.com's a version of a digitized staffing industry, delivering a hiring experience to the job seeker that moves away from transactions and focuses on career journeys. What the fuck does that mean?

Joel (32m 40s):

We should have done an, an, a British accent, Scottish.

Chad (32m 43s):

I'll work on that. I'll work on that. He's not, no, he's British. You always call him Scottish and they laugh

Joel (32m 48s):

British. I don't know. Scottish, Irish. It's all the same.

Chad (32m 51s):

So what's, what's the actual business model here?

Joel (32m 54s):

Of job.com. Yeah. I mean, it's complicated. Let's be honest. It's complicated. They got credit cards. They got a revenue sharing with job seekers.

Chad (33m 4s):

Okay. Start with the digital part and then move into staffing.

Joel (33m 7s):

Well, their whole model is based on getting job seekers and displacing staffing. So to acquire staffing agencies is, has to be part of the strategy because part of it is selling this complicated concept to employers is challenging, for sure. So buying customers and ecosystems already exist and plugging in those job seekers obviously is part of the vision of Aaron and his team. And they have since garnered resources in terms of money to go do this Hire Vengeance, which is a little bit, a little bit aggressive,

Chad (33m 36s):

Virgins, Virgins

Joel (33m 42s):

Oh Virgins, I like Hire Vengeance better.

Chad (33m 44s):

I did too. I do too.

Joel (33m 44s):

So, so this was a small Tampa. It staffing from cyber security. So it was in a growth area. It wasn't coal miners or something. So it probably made sense. Small. I do think this is a timing wise. It's probably a great time to go by little staffing firms around the country that have older, you know, guys that want to get out of it or older owners. So probably timing wise. It's really good. But if you're asking me to explain the whole job.com business model, you're barking up the wrong.

Chad (34m 16s):

Yeah. Well, I mean, it's, it's digital staffing, but it's, it's, it's a lower percentage and you share that percentage. So they're sharing the, the actual placement percentage with the job seeker who gets a job.com credit card.

Joel (34m 33s):

Correct. That's where the money goes.

Chad (34m 35s):

That's it? So what they're doing is they're trying to digitize everything in staffing, make it more efficient, and then, Hey, the job seeker as well, to be able to try to spur more people into this, into this platform,

Joel (34m 48s):

They need job seekers, which is not easy to do.

Chad (34m 50s):

They want to acquire staffing firms. It's harder to build, right? So you buy it. The problem is these staffing firms have margins of 20%, at least 20%. And now we're going down to 7%. You get the math, right.

Joel (35m 6s):

And you're looking at me like you want an answer or some sort of explanation.

Chad (35m 11s):

You get the math. This is one of the reasons why Arron didn't win death match because the math doesn't work. But here's one thing I'd like to ask you because, I'll tell you what, here in Columbus, Indiana

Joel (35m 17s):

We got trucks in the Midwest people

Chad (35m 23s):

we got diesel trucks come in, Hemis! Home of Cummins trucks. Cummins powered fucking trucks. Okay. Anyway, it's so is this their first staffing company acquisition?

Joel (35m 34s):

You and I talked about that over a few chips and salsa and, and yeah, we, we seem to recall that in death match was that September last September in Austin, it was, he spoke about acquisitions that they had already made or we're basically done. So we went back to the tape, which is, is cool that we can do that.

Chad (35m 54s):

That's right.

Joel (35m 58s):

So we back to the tape and you found some interesting content when we went back into the archives.

Chad (36m 2s):

That's right. Hey, can somebody play the tape there?

Aaron Stewart (36m 2s):

Based on some numbers that we projected like we're enrolling up companies at the moment. So I'm buying out staffing agencies as we speak. We bought three staffing agencies this month.

Chad (36m 12s):

Okay. So that's Aaron Stewart speaking in September of 2019, he said they bought three staffing agencies up that month.

Joel (36m 24s):

Something doesn't add up.

Chad (36m 24s):

There's nothing in this model that adds up.

Joel (36m 24s):

So it's either hot air deals around the table. It didn't happen. Aaron's delusional?

Chad (36m 29s):

Aaron, we're gonna, we're going to have to have you back on the show so we can cross you on this.

Joel (36m 33s):

Nice guy. I really like Aaron.

Chad (36m 33s):

The dude is a great guy. The problem is he is on the verge of perspectively being a Jason Goldberg, carnival Barker.

Joel (36m 47s):

Okay.

Chad (36m 47s):

Right. And that's not what you want to be here. And so we gotta, we gotta get down to the end of this.

Joel (36m 51s):

But before we do that, give him the benefit of the doubt.

Chad (36m 55s):

Of course, of course, we are, probably because of his accent. But before we do that, we're going to go ahead and enjoy another Michelada. We'll be right back.

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SOVREN (37m 37s):

We provide technology that thinks, communicates and collaborates like a human Sovren software. So human you'll want to take it to dinner.

Chad (37m 48s):

And we're back.

Joel (37m 48s):

Holy shit, dude is Burger King really in on our podcast? Like second time in a month or something KFC Burger King. Like I love where this podcast is going.

Chad (37m 55s):

I love Ellie Dodi. That woman is one hell of a marketer, CMO of Burger King. And I gotta say, this is fucking brilliant. This is in Fast Company, out of Belgium, a news from Burger King in Belgium phase com coverings are currently required and all public places in Belgium, quote from the story, "the fast food chain is launching its own set of branded masks that will include a customer's order displayed on the front." These are, these are a limited edition though.

Chad (38m 28s):

Yup. Always play scarcity here, kid. Let me say, this is, this is marketing rule number one, scarcity wins. An online contest will choose 250 customers to get a pre-printed mask in the mail that has their menu item of choice. This is fucking genius.

Joel (38m 55s):

It's great. And we're talking about it. What makes it even even greater? So I have, I have two comments. One is granted, I'm a little older and I'm hard of hearing, but when I talk to someone who's wearing a mask, like I'm a lost cause, I don't know what they're saying. You know what I'm saying? Like I'm totally screwed. So I'm sure that people going into Burger King for chicken nuggets are having a hard time with the whole communication thing. And then the second thing that I wonder is can I get, can I still get the crown, the Burger King crown and the mask together?

Joel (39m 27s):

Or do I need to pick one or the other? Because no one rock's a Burger King cardboard, crown like Joel Cheesman,

Chad (39m 37s):

Like Joel Cheesman, that, that I would say is probably a yes.

Joel (39m 37s):

You think I can double up?

Chad (39m 37s):

I'm going to say that you can probably I'm thinking, I think you can double up. And I say, you put a pair of Raybans into that equation and you are poppin!

Joel (39m 52s):

The good news for me is I go to Burger King so often that they just know what I want. I don't have to say anything. So, so I'm good to go.

Chad (39m 59s):

I did message Ellie on, on LinkedIn. And she was like, this is cool. Right? I'm like, yeah. When can I get my Impossible Burger coupons? So last but not least, we're gonna end on a Cheesman high note. And he's probably going to have to change his shorts after this. Facebook goes VR. Okay. So question before we get into this, before we get into this. So have you watched the series upload on amazon?

Joel (40m 28s):

Yes. I know enough to know the concept and you die and you get uploaded and you go to heaven and how much money you have determines exactly where you go. Okay, I got it. Yep.

Chad (40m 40s):

This is it! This is the start of upload. This is the start of actually starting the whole consciousness conversation and having like, you know, you're instead of going to play putt putt with your marketing team, you're doing it on Facebook in VR.

Joel (40m 54s):

Yes. Yes. So you and I, again are old enough to remember Second Life.

Chad (40m 54s):

Yes.

Joel (40m 54s):

We went to a fantasy world. We created an avatar. We on our computer screen go to islands and dance at clubs and hang out with JZ and Diddy and yeah. Like whatever. But now Facebook has taken that to virtual reality where the screen is actually on my head. And I can see like, it's more real right. And in a pandemic world, when we can't go out to the real club with JZ and Diddy, like, what else would we want then to pop on our Oculus, log onto Facebook and head out on the horizon in a virtual reality world.

Chad (41m 35s):

Oh, you need something in your life.

Joel (41m 40s):

By the way, we didn't talk about this. But Elon Musk, apparently they're testing chips and pigs brains. Now I read this. I don't know if it's true or not. Maybe it's fake news. Now they are. You're talking about upload. We've got chips & brains. We've got VR by Facebook. Like the future is going to be a Tesla powered Oculus system. In your head. And we're gonna live forever and have Micheladas and chips and salsa until the end of the time.

Chad (42m 2s):

I can get behind that. Because then I wouldn't have to put these crazy awkward glasses.

Joel (42m 7s):

What the chip? The chip you can get behind?

Chad (42m 10s):

I wouldn't do it. I'm just saying I can get behind it.

Joel (42m 10s):

You're behind it. I'm not going to do it.

Chad (42m 15s):

Because there are idiots. Dude. We had a bunch of idiots in Florida go to an event during a pandemic.

Joel (42m 19s):

We have employees get microchiped that we've talked about on the show. That's crazy!

Chad (42m 19s):

Exactly. Every single one of those crazy shitt who would get a microchip implanted in their brain. I guarantee it. And guess what?

Joel (42m 24s):

What?

Chad (42m 24s):

We out.

Joel (42m 24s):

Fajita's por favor!

5 (42m 51s):

Thank you for listen to podcasts with Chad and Cheese. Brilliant! They talk about recruiting. They talk about technology, but most of all, they talk about nothing. Anyhoo, be sure to subscribe today on iTunes, Spotify, Google play, or wherever you listen to your podcasts. We out.