Google, Tiktok, LinkedIn & more?


Remember your favorite double album (for those old enough)? That’s what this episode is like.

The boys drop news and discuss BIG TOPICS like...

Actually, there’s so much good stuff in this show, I can’t even remember everything. Just get comfy and turn it up, man compliments of Sovren, JobAdX, and Jobvite!

PODCAST TRANSCRIPTION sponsored by:

Disability Solutions provides training and development to help your workplace leaders and employees integrate with and value people with disabilities.


INTRO (2s):

Hide your kids! Lock the doors! You're listening to HR’s most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry, right where it hurts! Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese podcast.


Joel (22s):

Oh yeah. I'm back after missing last week show baby Richard Branson went to space and I went to Kentucky. What's up boys and girls. It's your favorite podcast AKA the Chad and Cheese podcast. This is your co-host Joel "rocketman" Cheeseman.


Chad (38s):

This is Chad "Italia" Sowash


Joel (42s):

And on this week show Google for Jobs isn't playing anymore y'all. LinkedIn keeps getting played and who wants to play a game of M and A? Just about everyone apparently.


Sovren (55s):

You already know that Sovren makes the world's best resume CV parser, but did you know that Sovren also makes the world's best AI matching engine? Only Sovren's AI matching engine goes beyond the buzzwords. With Sovren you control how the engine thinks with every match the Sovren engine tells you what matched and exactly how each matching document was scored. And if you don't agree with the way it's scored the matches, you can simply move some sliders to tell it, to score the matches your way. No other engine on earth gives you that combination of insight and control. With Sovren, matching isn't some frustrating "black box, trust us, it's magic, one shot deal"


Sovren (1m 39s):

like all the others. No, with Sovren, matching is completely understandable, completely controllable, and actually kind of fun. Sovren ~ software so human you'll want to take it to dinner.


Joel (1m 54s):

Did you miss me, man?


Chad (1m 55s):

Yeah, I did think about it as you buy the campfire with s'mores and the kids and mosquito repellent. Yeah, no, I was, I was envious. I was really envious!


Joel (2m 7s):

You were envious. Well, anytime you want to take my place, you're more than welcome. I enjoy about 15% of camping. And it's usually between the hours of like six and nine, when it is the campfire, it is, you know, whatever you're eating, it's drinking, it's cooling down, but yeah, it's sleeping on the ground. Nobody sleeps. Everybody's grumpy. It's hot as shit and Kentucky this time of year, by the way. Anyway.


Chad (2m 36s):

Well welcome back.


Joel (2m 38s):

It's good to be back in the comforts of air conditioning and you know, civilization. Nice to be back.


Chad (2m 47s):

Well, I got to give a shout out to Julie for stepping up last minute, last week. And filling in, she did a great job. She's a podcaster, so she kind of does this thing.


Joel (2m 59s):

Glad she could fill in while I was scratching my mosquito bites. Shout out from me to Richard Branson. I'm sure you saw this in the news, billionaires going in space, something we did 55, 60 years ago, but now it's celebrated because rich people are doing it. Shout out to him. And I can't wait to shout out to Jeff Bezos when he does it. Let's hope that he doesn't die in a horrible accident coming back to earth cause that would break your heart


Chad (3m 27s):

In his giant penis machine. Yes, I can see that.


Joel (3m 31s):

Yeah. Why don't these guys just sword fight with their cocks and get it over with? Like put the money to, I don't know global warming, hunger.


Chad (3m 41s):

Yeah.


Joel (3m 42s):

Don't spend it going into space.


Chad (3m 44s):

Well, and Richard Branson doing the whole, oh, as a kid and I wish everybody and it's like, motherfucker, you just wanted to spend your money on this ride. It's what you wanted to do. Just say it. You didn't want to spend it on world hunger. You didn't want to spend it on anything with regard to making lives better. I mean, you just wanted to take the ride. That's what you want to just fucking say it, dude. Come on.


Joel (4m 10s):

Yeah. And the fact that he moved it up to go before Bezos really kind of tells you right here. This whole thing is, it's like the mother load of midlife crises with these guys.


Chad (4m 22s):

But we do have some winners though. Kids, the UIFA Euro 2020, and Joel and I, we both picked England. Like I said, my heart was with Italy. I wanted Italy to win, but I thought England had the easiest route in their easiest group. They're on the easiest side of the bracket. After beating Germany, they really had an easy way all the way into the finals. And yet Italy after beating Belgium and really getting smacked around, you know, a little bit, they played a match, dude. It was pretty cool.


Joel (4m 53s):

Yeah. I'm going to save a lot of my commentary for our European show. So kids make sure you go check that out. But I, you know, by the numbers Italy should have won easily. Damn what a choke job by England. Yeah. And while we're on sports, can we come back to America for a second? So I think it's 13 days before training camp for the real football happens. I'm excited for that. And the NBA finals are all tied up as we record this podcast.


Chad (5m 20s):

And more winners, we've got a Rocket Mat out of Brazil. 1.5 million in funding. Barb Francillo. Is that how you say it Francillo?


Joel (5m 31s):

I don't know.


Chad (5m 31s):

Okay. She won beer


Joel (5m 33s):

from Adzuna I think.


Chad (5m 35s):

She won beer from AdZuna so, she's loving her life right now with a fucking big stack of beer that was dropped on her front door and Rob Art wins whiskey.


Joel (5m 49s):

Yeah. Yeah. And speaking of Barb, she's down there in Phoenix so she can enjoy that beer while she roots on her sons. And if you haven't up for free shit, what's wrong with you? There are real winners. These are real people. Head out to chadcheese.com/free. Give us your info. And we just draw it out of a hat and they get free, free booze, free booze and t-shirts by Emissary, are all an option when you sign up for free. So do that today. If you haven't kids shout out to Candace Parker, she was announced the first woman ever on the NBA 2K that's, a video game, kids cover. Awesome basketball player and quite a looker by the way is.


Joel (6m 30s):

She's the first woman to be on the cover. It brought Shaquille O'Neal to tears on TV. So it's kind of a big moment in the world of sports and equity.


Chad (6m 38s):

He's a sensitive guy though. He's big, he's brawny, but he's sensitive and that's okay. This 2021 Joel. If you're out there and you're listening and you have topics or articles you believe we should be digging into here on the show, well, mosey on over to Twitter and share them using hashtag Chadcheese or tag us. You can also tag us on LinkedIn or just go to Chadcheese.com bottom of the page, click on the contact us button and engage. We enjoy it.


Joel (7m 10s):

Yeah. Shout out to Instawork. This show is so jam packed with news. This thing is a shout out. So Instawork announced a $60 million series C raise in financing, bringing its total funding to a hundred million dollars. Shout out to Instawork, man, in any other week, you'd be a main headline, but this week you're just a shout out. Sorry.


Chad (7m 33s):

Just a shout out today is going to be the M&A version. You ready for some topics?


Joel (7m 38s):

Oh my God. No. I've got a few more shout outs to boomers LA times this week reports that a 10,000 boomers are retiring every day in this country. That's going to open up some new jobs for a lot of people and probably some real estate. Shout out to Trump who keeps the fundraising enterprise going by suing big tech. Imagine that the funds that are coming in on that for all the Trump followers.


Chad (8m 2s):

You know that nothing's going to this quote unquote "suing." he got on a news channel, put a Fox news mic in front of him, started talking about suing somebody and please donate to my, you know, my campaign of suing these assholes. And all he's going to do is bank it. He's going to bank it. And I love how old white dudes claiming to quote unquote, "cancel culture." No asshole. You broke the rules. These are called the consequences. This is what happens when you do stupid shit.


Joel (8m 34s):

And by the way, when you do donate, you'll be defaulted into the ongoing monthly donations whether you want to do that or not. By the way, there's a new book on Facebook, that's pretty revealing. I'm going to check that out and maybe report back on that. Otherwise we have a few birthdays to mention, Bill Fisher from Vonq. He celebrates a birthday this week. Will Staney from Proactive Talent.


Chad (8m 58s):

Nice.


Joel (8m 58s):

Christian Anderson. If you don't remember Christian Anderson was the PR guy for Jobster.


Chad (9m 4s):

Oh yeah.


Joel (9m 5s):

And dealing with that PR nightmare had to be fun he's way out of this industry, but Christian happy birthday to you. Jason Morris, founder of Employee Screen IQ and my former boss and client, he celebrates a birthday. And Jeff Hunter, founder of Talentism also the former head of talent at EA and I think Bose really great guy, he's sort of disappeared, he used to blog a lot, but he celebrates a birthday. A lot of people getting older in our industry and shout out to those folks.


Chad (9m 38s):

TOPICS!


Joel (9m 41s):

Google for Jobs who would have thought this.


Chad (9m 45s):

What?


Joel (9m 45s):

So a little bit here, Google is adding direct, apply markup and new editorial guidelines for job postings, no traffic for you, which you coined. And I'll let you get in that a second. The new guidelines include rules around obstructive text and images, excessive and distractive ads or content that doesn't add any value to the job posting getting nixed. What do you got on no jobs for you?


Chad (10m 8s):

Dude. So it was funny because I remember we talked about Google Hire being like a 20% time project.


Joel (10m 17s):

A hobby.


Chad (10m 18s):

We automatically got calls from the Google team on that one. Seriously, Google for Jobs has felt like a 20% project because it's been a shitty experience the entire time. Now these new changes where they're going to be focusing on really looking for feeds with spam jobs, better user experience, whether you know that the organization is asking for registration, if there's an excessive or obstructive pop-up ads, updating your feeds to make sure that you don't have expired jobs in them, masking old jobs with new date.


Joel (10m 56s):

That's a biggie.


Chad (10m 57s):

That's a total Tom fuckery right there. That's when, you know, if somebody is doing that, kill their feed. Kill their feed, they're doing nothing but trying to gain the system and then adding data that wasn't really a wasn't originally on the job like salary, which I thought was interesting because you see Indeed and you see a ton of other organizations who do this to try to make more of a robust type of a job listing. But if it wasn't on the job in the first place, should it really be there? Google says, no, get that shit off there. But the direct apply thing I think is the markup itself. That's big.


Joel (11m 35s):

Yeah, for sure. So in addition to, I guess the anti-spam moves, which are surprising and probably fantastic from a user's perspective, they added a new direct apply property to the job posting structured data. This property gives websites an optional way to share if your job listing offers a direct apply experience, right from Google search. Google defines a direct apply experience in terms of the actions that are required from the users to apply to the job. This means that a user is offered a short and simple application process on your page without unnecessary intermediate steps. If the user has to click apply complete an application form, sign in or log in more than once in the application journey, it means that you aren't offering a direct apply experience, no traffic for you.


Joel (12m 23s):

This is really, really interesting on a few levels. I do want to echo your sentiment about the old Google versus the new Google.


Chad (12m 32s):

Yeah.


Joel (12m 32s):

And 15 years ago, Google probably would have looked at all the spam and criticism like people like you and me give them. And would've just said, fuck it. And shut the whole thing down. Now they're digging in and caring about the product, which I think may be a component of lawsuits around the world and they're gonna have to pay media companies a lot of money, which will, we'll also talk about, I think, in the European show. But in while they're paying media companies to put their news onto Google, there'll be simultaneously sticking the knife in their back as they take their classifieds money with Google for Jobs and, and other components. So I wanted to put that out there.


Joel (13m 13s):

But the direct apply is huge. I mean, if particularly ATSs figure out how they can allow users of Google for Jobs to apply directly from Google is game-changer too much of hyperbole around that? Because if you can do that one, people don't even need to go to sites anymore, which they haven't really been doing any