Social Background Checks w/ Bianca Lager

Social media is hotter than ever!

Okay put your phone down it's not time to check Tiktok for pet videos and NBA highlights! You'll want to hear all the latest background check trends with social media with the president of Social Intelligence Social Screening Bianca Lager.

Should screening social media be a standard hiring procedure? Is social screening even more important during the age of remote work? What about detecting bias and intolerance?

You'll hear answers to those questions and much more in this Nexxt powered podcast!

TRANSCRIPTION SPONSORED BY: Disability Solutions partners with our clients to build best-in-class inclusion programs and reach qualified, talented individuals with disabilities of every skill, education, and experience level.

Bianca (0s):

The very nature, especially if social media, right? The social networking platforms, Facebook, Twitter, all this stuff. There's human contexts, all over there's language. There's culture differences. There's innuendos,

INTRO (12s):

Hide your kids! Lock the doors! You're listening to HR’s most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry, right where it hurts! Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese podcast.

Joel (33s):

Yeah. You know what time it is! Your favorite podcast, the Chad and Cheese podcast. I'm your cohost Joel Cheeseman, accompanied as always by Chad Sowash

Chad (43s):


Joel (44s):

So today we are, we're just giddy and a little bit thirsty to welcome our next guest Bianca Lager president at Social Intelligence. Don't call it an oxymoron. Bianca, welcome to the Chad and Cheese podcast.

Bianca (1m 0s):

Hello boys. Nice to be here.

Chad (1m 2s):

Good to have you.

Joel (1m 3s):

Good to have you.

Chad (1m 3s):

That was a very sexy intro there, Joel. Very nice, very nice.

Joel (1m 7s):

Well, I've, I've got my Tuesday after Memorial day voice going on.

Chad (1m 13s):

So today we're going to be talking about social media screening, but before we do that, Bianca, how and in the hell did you get into this?

Bianca (1m 21s):

Oh gosh, great question. I was recruited. I was jumped in, I suppose I was fresh out of business school and a friend of mine, someone that I know through town and just kind of through other other friends started Social Intelligence, founded the company in 2010 and along the way, Social Intelligence became a bit distracted, I suppose, a lot of different product lines. One product line was for the insurance industry. One product line was for the employment industry and one product line was for government contracts and a long story short sold off the government contract stuff. It was kind of a mess, as you can imagine, and wanted to spin off the companies between insurance and employment sector.

Bianca (2m 3s):

And again, I was bright eyed and bushy tailed and had done a lot of sales and marketing work. Max Drucker, the founder of wanted somebody who could really commit themselves to kind of working out the employment sector stuff and reviving what was sort of a bit of an ignored product line for a bit. So we went to dinner one night and he said, Hey, will you come run my company? And as one does, one says, yes. So that's where I am now.

Joel (2m 27s):

You went to Pepperdine. Is that the most beautiful campus in the world or not?

Bianca (2m 31s):

It's close. I also went to UCSB as an undergrad. So it's hard. I'm a Gaucho.

Joel (2m 39s):

Is that the litmus test? For you like campus has to be on an ocean in order for you to attend?

Bianca (2m 44s):

Yes that was one of the reqs for me to apply.

Joel (2m 48s):

2010. I don't know the dawning of social media as a recruitment tool. I remember the days when people would not touch social media as a background checking pre-screening mechanism. I mean, the days of MySpace and Twitter, even you had a lot of fake profiles go up. You had people wanting to just destroy people with these fake accounts. Like when did that change that employers started to be open to using social media? Cause there was a time way back in the day where they wouldn't touch it with a 10 foot pole, what changed?

Bianca (3m 22s):

Well, they may be would in an official capacity or be searching for a vendor, but quite frankly, and what's very true and what's always been true, and still is true, is people love to Google people. And people love pull up that Facebook profile and check out. And as you guys know in recruiting, a lot of it and hiring managers have to do with, do I feel comfortable with this person? Do I trust this person? What can I ascertained about this person? What kind of story does this person have? Can I figure out? And so the reason Social Intelligence was founded in the reason we pioneered the industry is to say, well, that's not gonna work. That's not, that's not fair. And that's not really the best use of maybe that person's time, but also as a candidate from the candidate experience, you have no control over, you know, somebody kind of poking through your pictures and creating a narrative about you that maybe isn't true, or maybe is true.

Bianca (4m 14s):

And to your point, fake profiles, are you even looking at the right person or are you sort of making up a story without knowing who that person is? So certainly what we know to be still true. And what was true 11 years ago is that that's what was happening and that's the kind of temptation with our keyboard at our fingertips.

Joel (4m 32s):

When did it go from unofficial to official, I guess is the better question?

Chad (4m 36s):

When social media launched it.

Joel (4m 38s):

It was not official. That's what she just said. It was like, oh, I'm going to do it on my own, but the company wasn't going to buy services to do it.

Chad (4m 45s):

That's because they didn't exist. But drama is so appetizing for humans.

Bianca (4m 49s):

It is.

Joel (4m 50s):

And drama can get you into court too, which I know is a fear a lot of companies had with using social media.

Chad (4m 55s):

It's still doing it.

Bianca (4m 56s):


Joel (4m 56s):

Which goes to back to my question Sowash, when did it become official from unofficial?

Bianca (5m 1s):

When Social Intelligence launched in 2010? That's was

Joel (5m 4s):

There's the answer. Wow!

Chad (5m 7s):

Where's the buzzer?

Joel (5m 8s):