As the dog days of summer drag on, industry news remains hot, hot, HOT! This week, the boys discuss:
- Indeed's strategy to stick-it to recruitment ad agencies,
- Programmatic buying spree break down
- Can companies control their employees social?
PODCAST TRANSCRIPTION sponsored by:
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Jim Stroud: Jim Stroud here and you are listening to my favorite podcast, I listen to it every day, it's amazing, it's wonderful, it's... Okay, help me out. Who are you guys again?
Announcer: Hide your kids, lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion and loads of snark. Buckle up boys and girls, it's time for The Chad & Cheese Podcast.
Joel: All right. Because you are sick and tired of Robert Mueller news, take a break for God sakes. Welcome to The Chad & Cheese Podcast, HR's most dangerous, so help me God.
Chad: Well, hello.
Joel: I'm your co-host, Joel Cheesman.
Chad: And I'm Chad Sowash.
Joel: On this week's show, is Indeed sticking it to the ad agencies, TikTokers are sounding off on their employers, and Kelly gets cutsie with its latest ad campaign. We have to wait six months till the holidays, but boy does Canvas already have some goodies for you. We'll be right back.
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Chad: ... Oh, yeah.
Joel: This is the last week without football, till April of next year.
Chad: Thank God. There's nothing else to watch right now.
Joel: I'm including the XFL, which I guess we're still calling football at this point.
Chad: Yeah, yeah. Some kind of football, right.
Joel: How you doing, Chad?
Chad: Fucking awesome, dude.
Joel: Yeah, it's been a good week.
Chad: It has been a good week. It's been a good year, let's just put that out there [crosstalk 00:02:42].
Joel: It has been a good year, it has been a good year. It's amazing what you can accomplish when you're actually at home for a week.
Chad: Yeah. The world tour has really kicked us in the nuts, every now and again. But it's been a good... I don't know if there's a good kick in the nuts, but anyway. It's been amazing.
Joel: We've been Tim Sacketted while we're on the road, if you will. Sorry, Tim.
Chad: Not so sorry, Tim.
Chad: Shout-outs. Shout-out to our buddy, Torin Ellis. So, we were at RecFest.
Chad: Torin Ellis was onstage, did what Torin does. He captivates, he inspires, he kicks ass, takes names. Well, the guys from Talent Nexus said, "Hey, let's get Torin right after he's done, right off stage, and let's have a conversation." Within that conversation, I had an important question because I know at one time, I was asking myself this. "What can two white guys do about diversity?" Talent Nexus actually delivered a two-minute video that we posted on social, that had blown up, people are really rallying behind it. Because, to be quite frank, if you are a white dude but you do believe that something needs to happen for equity and inclusion, what the fuck do you do? Torin states it very clearly, very easily and I thought it was awesome.
Joel: What Torin does so well is, yes, he slaps you in the face with his message and his honesty.
Joel: But he also does a great job of empathy, putting himself in the shoes of a middle-aged white guy, which is what we are, and thinking, "I'm into diversity and inclusion, I want to do my part. But what exactly can I do, as a middle-aged white guy?" The video really encapsulates Torin's message, but also what Torin is all about. It's actually connecting with people, that don't normally think about this stuff.
Chad: Yeah, yeah.
Joel: It's great.
Chad: Yeah. So LinkedIn, Facebook, Twitter, go out to the socials-
Joel: Or the podcasts.
Chad: ... look for me, look for Joel. Yeah, just look for it. Yeah, it's fucking awesome dude.
Joel: Yeah. Video podcasting, it's hip, it's cool, it's the new thing. I love it.
Chad: It's hip.
Joel: I'm going to give a shout-out to SHRM's Roy Maurer, my buddy there.
Chad: Oh, Roy. Love it.
Joel: He writes for them quite a bit and did a story on the Facebook news, about them having searchable ads and what they're doing there. Quoted your boy right here, so that's kind of why I'm giving him the shout-out. But the article is rather good, head out to SHRM.org if you want to check that article out.
Chad: Yeah, it's good. Even though, in spite of Cheesman being a part of it. SO, big shout-out to our friend at Shaker Recruitment Marketing, Mike Temkin. Mike Temkin posted, and it wasn't just specific to us, but it was specific to us. Yeah, where he actually had some data, [crosstalk 00:05:41] some research that showed by Hootsuite, that pretty much 39% of individuals 18 to 64, are reported listening to podcast each month and nearly as much as 47% reported to listen online, monthly.
Chad: So it's either via phone, online, either way. But podcasting is blowing the fuck up. If you haven't heard our interview with Mike Temkin, just google The Chad & Cheese Podcast/Mike Temkin, an awesome interview. Guy's a stud.
Joel: Yeah. I love that we're benefiting and profiting from the dumbing down of society. No one's reading anymore, they just put headphones in and listen to the news and the commentary.
Joel: All right. shout-out to Ken Lazarus, CEO of Scout. Sort of a hidden gem in the HR Tech space. You might remember they raised $100 million last year, so we talk to Ken on one of our latest podcasts and get down to what they're going to do with that 100 million, and what exactly is going on.
Chad: Pretty awesome, pretty awesome. So we're getting ready to do a partnership, just going to tease this partnership with The Gathering, the event that happens in Banff.
Joel: You're such a tease.
Chad: Fucking amazing, by the way. But it's funny because we're starting to do some recording and there were some bits that didn't make it to the actual podcast, and we wanted to be able to share some of those with you today.
Sibyl: Shit, damn it. I'm going to try that again. Shit, damn it. I'm going to try that again. Shit, damn it. I'm going to try that again.