RECORDED LIVE from the 4th Street Bar in Columbus, IN.
Joel gnaws on tasty 4th Street buffalo wings while Chad drinks a 4 Day Ray and they talk:
...and more on this weeks episode of The Chad and Cheese.
PODCAST TRANSCRIPTION sponsored by:
Jim Stroud: Jim Stroud here, and you are listening to my favorite podcast. I listen to it every day, it's amazing, it's wonderful, it's... okay, help me out. Who are you guys again?
Announcer: Hide your kids, lock the doors, you're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese Podcast.
Chad: All right, recording and ready when you are.
Joel: Finishing my celery stick here.
Chad: That makes you feel good.
Joel: These are some monster, steroid, Columbus, Indiana chicken wings man.
Chad: Oh, yeah. We don't do shit wrong.
Joel: This is like ostrich wings.
Chad: Yeah, we do it right here in Columbus, Indiana.
Joel: Obviously. All right.
Chad: Other than Mike Pence.
Joel: All right. Here's the intro. Ready? You should throw in that first part. Anyway, what's up Chad bots and Cheese heads? I just made that up.
Chad: That's pretty good, I like it.
Joel: We're recording from a bar in Columbus, Indiana today, so that means the WiFi is sparse but at least the beer is cold and the wings are hot. I'm your cohost, Joel Cheesman.
Chad: And I'm Chad Four-Day-Ray-Beer-In-My-Hand Sowash.
Joel: I like it. On this weeks show, HackerRank gets LinkedIn, that's a verb and a noun, boys and girls. Jobiqo gets paid and it's all the millennials fault. Obvi. Grab a local brew and join us for some podcasting goodness. We'll be right back.
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Chad: And we're back.
Joel: And we're back.
Chad: I love it, I love it. So NCAA football, I've got to start off with this. Sackett is still in the fetal position, over in the corner after the Buckeyes whipped the shit out of Sparty, dude.
Joel: I totally missed giving him shit for that. I totally spaced.
Chad: That's why we have a podcast, so we can do it here together with
Joel: A podcast.
Joel: That's all right, we'll be routing for them against Michigan here soon.
Chad: Yeah, no, I mean, either way it's good because we're going to beat both of them. Also, last weekend Iowa played the team up north, so I texted Adam Godson from Cielo, the tech god over at Cielo, and I'm like, "Dude, are you glued to the TV?"
Chad: And he was like, "No, I'm not quite glued to the TV." And he sent me pictures from the fourth row in the big house. He was at the game with the family fourth row, in the big house.
Joel: Fourth row? There's like a million rows in that stadium.
Chad: Yeah, no, he was like on a the field, dude. That was good shit. But it was hilarious because I just texted him, he's a Hawkeye fan, you know, "What are you doing Hawkeye fan?" It was a boring ass game so hopefully they had a good experience.
Joel: It was close at least.
Chad: Close but boring as fuck.
Joel: Boring as hell.
Joel: Good old-fashioned defensive battle.
Joel: Big time.
Chad: Ready for shout outs?
Joel: We're ready for shout outs, I guess.
Chad: So the very first shout out has to go to my daughter, Ema-
Chad: Who is turning 18 and she has the best birthday ever. It is binary and it symmetrical. It is October 11, 2001. Which is 10, 1-1, 01. Amazing. Happy Birthday, Ema. She's going to be enjoying her new super Beetle, or Beetle, I'm sorry. Beetle Turbo-
Joel: That is kind of a super Beetle. I've driven in it. The tinted windows are nice.
Chad: Yeah, it is the mac daddy of all Beetles.
Joel: If she wants a career in drug dealing, she can do it.
Chad: We don't need that, thanks. We don't need that. So happy birthday, Ema.
Joel: I'm going to give a shout out to our buddies at Candidate.ID for giving you a shirt and neglecting to give me a shirt.
Chad: Oh, you didn't get one?
Joel: That's some bullshit.
Chad: Oh, well it's a hoodie.
Joel: I have to attribute it to my golf clap that I gave Gordon in their firing squad debut. Yeah, thanks, man. I appreciate it.
Chad: Not to mention, I am now an investor from the whole crowdfunding thing. So not only did I give them the big applause, I also gave them money because I believe in the organization. So of anybody hears me talking good about Candidate.ID, I mean, let's just be transparent-
Joel: Full transparency.
Chad: I want them to do incredibly well. Let's talk about that.
Joel: Now, the shirt wasn't in response to being an investor.
Joel: Okay. All right.
Chad: It was in response to-
Joel: For being Chad Sowash.
Chad: Meeting Tim Sackett. Actually had this fishing vest thing that he had on during HR tech that had a Candidate.ID patch on it and I was making fun of him and then a few days later I get a hoodie in the mail. So that's how we do things. We talk about beer, we talk about swag, and it comes in the mail. Big shout out to Zach Jeans, VP of marketing from AbsenceSoft. Believe it or not, that is his name, Zach Jeans. He was really geeked out to meet us in Vegas.
Joel: Is that J-E-A-N-S? Or G-E-N-A-S?
Chad: Yeah, just like the jeans I'm wearing right now. So he was really geeked out to meet us live in Vegas and he's been giving us Twitter love all week. Thanks, really appreciate the love, Zach and moreover, thank you for your service, brother. Really appreciate it.
Joel: I'm going to give a shout out to Cleveland, Ohio, which I am visiting this weekend. I know we do have some listeners up there.
Chad: Home of Evergreen Podcasts.
Joel: Evergreen Podcasts. Yes, good segue into that. We're taking the family though. The Browns are in town, but I will not be attending the game, so I'm a bit torn about this whole thing.
Chad: Oh. Oh.
Joel: Which means they'll beat Seattle on a last second field goal by one point.
Chad: Let's go over something real quick. The Browns aren't beating anybody right now.
Chad: Yeah. Unless it's the Jets, which they've already played and beaten.
Joel: Without Sam Darnold, by the way.
Chad: Without Sam Darnold. Oh, man. So, yeah, big shout out to Evergreen Podcasts. Once again, we're part of the Evergreen network. Go to Evergreenpodcast.com. Check them out, they have a huge selection of podcasts.
Joel: Soon to grow bigger.
Chad: Soon to grow bigger in the HR space. That's right. Moving on, big shout out to Chris and Ryan from The Gathering and Tom, JZ, Raquel and Alise from SmashFly, for supporting the Cult Brand Podcast. We are getting rave reviews from the talent that we have, interviews and the stories from those things man. They are fucking awesome. If you haven't listened to them, just go to Chadcheese.com, click on podcast, look for anything that start with Cult Brand, listen. Listen all day.
Joel: By the way, published this week was the "What Happens in Vegas Stays in Vegas," basically campaign. Interviewed the chief marketing officer of Vegas tourism and whatever.
Chad: Yeah, she's pretty much the CMO of Vegas.
Joel: Pretty much it, yeah. So if you love that campaign, you got to listen to that podcast. Shout out to Brian Blanford, who is a national recruiting director at Bankers Life. Big fan of the show, he reached out to me and said, "Keep up the good work."
Joel: Brian, we will. You keep listening, we'll keep talking.
Chad: Yes. And for everybody that's out there, love the show, hate the show, doesn't matter, give us reviews. Give us reviews. We really appreciate those. It's good, we like to hear how we're doing.
Joel: If you don't have haters you're doing it wrong.
Chad: That's exactly right. Can't be a Cult Brand unless you're pissing somebody off. Big shout to Amy-
Joel: Look at you with the balls claiming us a Cult Brand. Nice.
Chad: That's how you do it. Big shout out to Amy Miller. This week, she actually helped me better understand what mansplaining was. She tweeted a t-shirt that said, "I survived the great mansplaining debate of 2019." And I responded with, "As a dumb white dude, where does the line of mansplaining actually start and end? What areas should I just shut the fuck up? I know everything is a fun answer, but really what is mansplaining? Help me out." And her and several other females, thank you very much, actually helped me out.
Joel: Shout out to Teg Grenager.
Chad: Oh, Teg!
Joel: Many will know him. I'm inspired by your uncommon t-shirt. Which is a quality t-shirt, by the way.
Chad: I love that man. Yes.
Joel: But as you know, Uncommon is getting out of the game. Teg is no longer CEO but he sent me a nice message saying "Hey, I really enjoyed hanging out with you guys and working with you, I'll miss you. Sincerest, Teg."
Joel: So whatever Teg does probably will not be in our space ever again.
Chad: Yeah. Yeah.
Joel: But whatever he does, good wishes to him. Good guy, best of luck.
Chad: He is a good guy. Last but not least for me, I realized after this Amy tweet, I kind of thought a little bit deeper about what we do.
Joel: You thought deeper?
Chad: Yeah, weird huh?
Joel: Wow scary.
Chad: I believe we go above and beyond to try to bring diverse speakers onto the show, and just this week, every single interview, all three podcasts have been female leaders. Angela Hood from This Way Global, Dama Aberg Cobo from Collegia.io, she was on Firing Squad and then we just talked about Cathy Tull, who was the former CMO of Las Vegas on the Cult Brand Podcast. So really happy that not only can we get our voices out there, but we can elevate other people's voices. That's what makes this so much fun.
Joel: Shout out to these wings that I need to eat and let's get on to our travel schedule.
Chad: All right, you and I as a rule, we don't promote shows that we aren't attending.
Joel: Not usually, no.
Chad: Yeah, mainly because if we're promoting our listeners believe that we're going to be there. And they're looking for us to be there, get t-shirts, high fives, smacks in the face, whatever they want to do. Which is cool. We're going to make an exception to the rule this week and promote Fairygodbosses, largest community for women. They're hosting their third annual Galvanize event, making women's resource groups powerful. This is a summit in New York City on October 29th and 30th. The theme of this year's summit is engaging men as allies.
Joel: I like it.
Chad: This is one of the reasons why. I mean, we're not going to be there, guys.
Joel: And they're going to engage us as allies but we're going to be
out of town. Otherwise, we might be engaged.
Chad: Yeah. Unfortunately, we're not going to be around. If you're in and around New York City-
Joel: Lot of people are.
Chad: Yeah, check out Galvanize, man. This is good stuff. And again, if you're a company who is talking about diversity in the workforce and you're just talking and you're not doing, this is a good opportunity to actually go to an event to learn how to do it. Stop talking, do it.
Joel: Yeah, and if you haven't heard our podcast with Romy, co-founder of Fairygodboss, I encourage you to do that.
Chad: That's right. Where are we going next?
Chad: Paris, UNLEASH World in Paris.
Joel: [Foreign language 00:12:09].
Chad: Chad and Cheese brought to you by SmashFly.
Joel: Love those guys.
Chad: Technology. You got to love it. So October 22nd at 11:45 Paris time, we're on the influencer stage at the Paris Convention Center, again, brought to you by SmashFly. We're going to have a panel with Chris Ray, group head of recruitment from Sainsbury's, Brandy Ellis, head of recruitment marketing from the SmashFly, and Adam Yearsley, global head of talent management over at Red Bull. And Adam just wrote a pretty cool article called HR's Talent Management Working with Marketing as a Force Multiplier. We'll pepper him with questions and the rest of the panel with questions around that. Because talent acquisition has been really bad about engaging. And creating really a narrative to engage marketing, that's something that we need to do much better.
Joel: This panel's going to rock.
Chad: This is going to be some fucking awesome stuff.
Joel: You called them The SmashFly, are they like The Facebook, where they used to be The SmashFly and then they had a domain battle?
Chad: No, it's like The Ohio State University. Yeah, okay. I just threw that in there.
Joel: Okay. My bad.
Chad: I'm sure SmashFly marketing doesn't like when I do that.
Joel: I got to check to The SmashFly and see where it goes, dot com.
Chad: We're going to be in Arizona in November for ICIMS Influence. There's so much going on.
Joel: Hot yoga.
Chad: Hot yoga.
Joel: I just threw in hot because it's Arizona.
Chad: Goat yoga. Yeah, so we're going to be there in December on December 6. We're going to be at Talent Net live in Dallas, where I believe, I think we've come to terms with we're going to do the Naughty and Nice Show.
Joel: I think we're doing our much celebrated Naughty or Nice episode live from Dallas.
Chad: You know what I think we might need to do? We might need to pull in a guest for that one so we can make fun of somebody.
Joel: Okay. Any thoughts?
Chad: I don't know, we're going to have to think hard about that. If you're going to Talent Net in Dallas and you want to be on the show- and you want to be on the Naughty or Nice edition, I say you come up on stage.
Joel: Sassy Texan, I think we got to get.
Chad: And you want to be on the Naughty or Nice edition, I say you come up on stage. I think I'm going to call Carrie Corbin out right now.
Chad: I think I'm going to call out Carrie Corbin.
Joel: I wasn't going to bring Carrie up but you did for me, so good.
Chad: If you think you can hang with the Chad and Cheese on stage talking about who's been naughty and nice in 2019, I say you take the challenge and you come up on stage.
Joel: This pretty much guarantees that an Amazon Echo is going to be on the stage because we are going to give McDonald's application process a spin if Carrie's on stage.
Chad: You know it, you know it. All right. We ready for topics? I know you're ready for more wings.
Joel: These are the biggest... I swear to God, what are you pumping the chicken with in Columbus?
Chad: Dude, I told you. Here in Columbus, Indiana, we do things right.
Joel: Oh my god. Let's get to HackerRank.
Chad: HackerRank integrates with Talent Hub. Last week, we talked about Talent Hub and I'm still not convinced that Talent Hub has a differentiator in the market. Just because of the whole haiku ruling.
Joel: Not even the 650 million LinkedIn members?
Chad: No, I don't, because guess what? Those are public members, therefore, available to any database that's out there. So what's the big differentiator? I love HackerRank making it smart for people and easier for people to use their system inside of Talent Hub is you're using Talent Hub. But what's the market differentiator?
Joel: Well, you and I both have talked a lot about platforms, one platforms to rule them all.
Chad: I agree, yeah.
Joel: I think we're both in somewhat of an agreement that if you're going to have a platform for everyone, you have to have a vibrant app store.
Chad: She's going to get me another beer.
Joel: Where you can use third party apps, access them in a nice, integrated fashion. So I think for a long time, LinkedIn obviously has a ton of people, a brand that people trust, Microsoft behind them. But to me, good for HackerRank and I encourage people to go listen to the interview with their CEO because it's great. Good for them but to me, it's a better signal that LinkedIn is going to take seriously third party vendors providing their solutions on their
Joel: And they would probably be about the last that I would consider actually doing it. So I'd love to hear either LinkedIn or HackerRank, what it takes to be integrated, I assume there's a process, there's money involved, all that bullshit. But for LinkedIn to take the step toward third party apps in their solution, says that they're on the right track to being a one service solution, or at least as close as one-stop-shop as you can get in our industry.
Chad: So think of it from this standpoint, I think incredibly smart from HackerRank because companies don't want to hop from platform to platform to platform. They want to use one core platform and they want an integrated solutions, whether that's one solution or a customized solution that's integrated, Smart for HackerRank, no question. What's the big upside here with respectively the integration of Github, along with HackerRank. Because Microsoft owns Github.
Joel: Well, do you have the techies, now you have the tech testing system.
Chad: Yeah so if you have the techies and you can integrate that and I'm not saying that Github is integrated into LinkedIn, because it's not. But what's the opportunity for LinkedIn and, or HackerRank through this partnership to really blow this out of the fucking water.
Joel: Let me just say now that LinkedIn buying HackerRank, is going to be a 2020 prediction from me two months before we do the prediction show.
Chad: That was my next point. What's that I smell?
Chad: Yeah, I think I smell acquisition. Yes. That's what I smell. I smell acquisition.
Joel: Feels a lot like techs recruit integrated with ISIMS or Canvas integrating with Jobvite. And what a great way to test drive a company, integrate their stuff and then make sure it works.
Chad: Yeah, guys okay, if you're a startup out there and you don't understand what the fucking recipe for acquisition is. First and foremost, pay attention. Second, it's very simple, do exactly what we're seeing here with HackerRank. Get a deep integration, prove that people want to buy your shit and then guess what? Acquisition.
Joel: Yeah. By the way, your stuff is already integrated into the motherboard.
Chad: Fucking simple. Yeah. Dude well I mean, we take a look at Canvas integration to Jobvite. But then Jobvite buys three players that are big acquisition targets. And then guess what? It was like six to nine months and they ruled out a total integration with all three of those products.
Chad: It's a shocker that it happened that fast but it obviously, again, from a roadmap's standpoint. This is one of the problems that I had with Uncommon is that they didn't focus on these tight integrations, deep integrations. This is how you get acquired or die.
Joel: Yeah. And one step further, if you are a startup that wants to be acquired, make sure you integrate with the most likely to buy you ATS.
Joel: If you're a text recruiting solution, don't worry about integrating with Jobvite or ISIMS. They've already been there, done that. Pick one that doesn't have your solution and your odds go up exponentially that you're an acquisition target.
Chad: Let's talk about a-
Joel: Jobiqo, Jobiqo, Jobiqo-
Joel: A miracleque.
Chad: Jobiqo. So they sell a majority stake to Ross Media International.
Joel: How majority was that stake?
Chad: Okay, first off RMI is a huge investment firm in Europe. They sold, they being Jobiqo, sold 50.1%, which means a majority right?
Chad: Because that .1%-
Joel: That's commitment.
Chad: But my question was, why not fucking 85%, why not pull a Chris Foreman? Why not pull a Chris Foreman, do 85%, 90%, get paid and then you still have money in the system, so you have some controlling factor. What are you thoughts? I actually talked to Martin Lenz earlier, this morning.
Joel: You're on this way more than I am.
Chad: Yeah, yeah. What's your thought?
Joel: Well, my first thought was this sounds like my wife when I tell her, we're a 50, 50 partnership. She's really nice and goes... well, it's actually like 50.1 when I know it's really more like 99 to 1. Anyway Jobiqo to me has always been this site that's hanging around. They've clearly grown organically, slowly, I don't know much about them.
Chad: Totally organic.
Joel: To me this sort of says, they did it right, they grew the right way, somebody took notice, and they're obviously not giving away a lot of control even though they are giving a way control.
Chad: But the question is why? Why not give a way... I mean why-
Joel: Timing? I don't know, maybe.
Chad: So this what I got from Martin Lenz, who's actually the CEO. We had a conversation this morning. Guy is awesome, we've known him for a while. It's pretty simple and it make sense. If you were a company that believes there is a ton of growth in this area-
Joel: Break it down.
Chad: You want as much of shares as you can.
Chad: You don't want to sell them off because again you're just selling off the prospect of earning more money later. They now have 50% almost of the business, and at the growth opportunity is huge. From my understanding RMI wanted controlling investment. They wanted an opportunity to be able to, if things are going off the rail, get in and take over. Totally understand that but Jobiqo wanted the opportunity to actually have flash cash to go and start getting guys like Richard Essex. Richard Essex is an old broad being guy who knows the industry, has major connections.
Chad: This kind of money allows them to make those types of moves. Before if they wanted to do something different more than likely they would have to develop. Now, they have the cash to prospectively acquire.
Joel: Yep, and by the way, again to Uncommon as you're wearing their t-shirt again. To me, Uncommon was a little bit of a canary in the coal mine in terms of the opportunities that are going to present themselves. One as the cycle of money that came in around '16, '17, '18, starts to turn over but also if you're looking at a looming recession, which I think a lot of people are, number one, you want a little bit of cash to keep your powder dry. And number two, you want a little cash to go clearance shopping so when these Uncommons, whoever else go on the chopping block-
Chad: Buy them up.
Joel: Become available that you buy them up on the cheap and then you look like a genius two, three years from now when the economy's back on its feet.
Chad: You are a genius.
Joel: Sure. I mean it's a playbook that's well-known but at least you're reading the playbook.
Chad: From my standpoint, I like this move. The overall first question was why did they keep so much on the stake side of the house? It make sense. If they think that there is room to grow especially in Europe, Amalia, what have you, then this is awesome. They are positioning themselves as more than a job board type of company. They have programmatic, they have matching, they have all those different things and I think it's interesting because how many job boards did we see at HR Tech?
Joel: Not many.
Joel: Less than 10.
Chad: And I believe the job board industry understands that, I hope, hello Monster, we're talking to you. CareerBuilder, sell your shit or do something better. You have to evolve with that data that you have. You have shit ton of data, you have to evolve into something bigger and better. That's all there is to it. You can't just be a job board.
Joel: I will say Jobiqo's PR should have released this during HR Tech.
Joel: Bad on them for missing that window because you and I would have gone.
Chad: I don't think they were actually at HR Tech. They were in Austin the week before, but I don't think they were at HR Tech.
Joel: Yeah, I just think they missed an opportunity. This is always a slow show because everyone spends their load during HR Tech because people like us talk about them. So Jobiqo probably could've gotten a little more legs from this. Although you could argue, hey, there's no other news, we're talking about it.
Chad: That's exactly right. That's exactly right. I think last week we wouldn't of talked about this
Joel: Crazy Europeans.
Chad: So much going on but I think they were incredibly smart and waiting until the whole wave was done and then they're like drop that shit when you know there's going to be a void.
Joel: Fair enough.
Chad: As we talk about waiting, I'm going to go ahead and take a few swigs and a bio break.
Joel: I may need a bio break.
Chad: And we'll be back right after this message
Joel: Let's hear from one of our beloved sponsors.
Chad: And we love them.
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Chad: And we're back.
Joel: Shout out to the creator of the moist towelette. Otherwise, how would we eat our buffalo wings?
Chad: And that's the word you can't say around Julie=
Joel: Moist or towelette? Or moist towelette?
Chad: Moist. Yeah, she cringes every time. If I say it I get smacked.
Joel: Does she crave a dry cake on her birthday instead of a moist cake?
Chad: Yes, she would like just the wet towelette.
Joel: Fair enough. Fair enough. And shout to the Columbus Indiana all still Camaro that just drove by. 80's hashtag.
Chad: Love it. Companies that got money, making investments, that kind of thing, this whole segment, we're going to rapid fire through. First and foremost, Talenya
Chad: Receives 6.5 million, which is up.... they're up now, total funding 9.5 million in total funding. The company's develop bots powered by, AI go figure, which serve as virtual recruiters capable of locating suitable talent for open roles by gathering and processing information from hundreds of online sources.
Joel: This is Gal new company. Gal was real match before he moved on and yeah, it's been a while that I've talked to him about this company.
Chad: These are talent sourcing bot.
Joel: Yes, I'm trying to remember exactly... looks like marketplace for retired recruiters or people who are retired in general to learn recruiting.
Joel: That's what it used to be.
Chad: Yeah, it's a matching platform. But what they've dones is I feel like they're using the chatbot frenzy, the whole, oh I need a chatbot, I need a chatbot. How do we switch matching, which is really cool and turn this matching into a quote unquote bot? I don't think it's any different.
Joel: Clearly a little pivot from the original idea.
Chad: Yeah, so with a very small amount of engagement in manual work, this bot will help companies find candidates that are qualified for the position's that they actually put in the system.
Joel: Gal has a track record of success. Whatever he's doing now I have some trust that it'll work.
Joel: Talenya up in ya. Offices in Israel and Hoboken and can you name the most famous Hoboken resident?
Joel: Frank Sinatra is a proud son of Hoboken, New Jersey.
Chad: Oh blue eyes.
Joel: Stick that in your cap and smoke it.
Chad: I love me some Frank Sinatra.
Joel: Some old blue eyes.
Chad: Old blue eyes. Moving on, Recruit a company that we all know, hate and or love.
Joel: Indeed's parents, Glassdoor's parents.
Chad: Invests in-
Joel: More money than God.
Chad: Watching, what do you thinks going on here?
Joel: Well, to me it's a little bit of a boat of confidence on block chain. He says hey, we're going to dip our toe in this thing, see what it's about. To me it's just smart business. Look, you see trends, these guys have more money than God, let's throw some money at this thing and see what happens. Now, this is a none staffing company that they're investing in. I'm assuming they're hoping that the knowledge base and the solution could transfer over to employment otherwise they're really out of their element in this move. This has to translate into employment somehow.
Chad: The name of the company is NODE Anstalt. It was created earlier
this year. A Liechtenstein-based firm that works in the block chain space that focuses on scalability. This will help promote adoption. I think they're so early that recruits they have a chance to actually guide them, navigate them to a specific area in and if you can get scalability in other sectors can we do that in our sector for a background checks.
Joel: For sure, and by the way Recruit has an actual tech fund dedicated to block chain. So they're kind of serious about this and they have some fairly smart people.
Chad: Yeah, they should be.
Joel: That have identified this as an opportunity to pursue. Let's watch this block chain space.
Chad: Irish IT Recruitment Platform called Techfynder. Fynder with a Y. Remember-
Joel: We need Shane here to help translate Techfynder with a Y.
Chad: We were in Ireland and we were driving around Ireland. Everything was .I-E. They would always end the commercial with whatever the domains are which were . I-E.
Joel: By the way you driving in Ireland is more like you drag racing in Ireland compared to the other drivers.
Chad: It was fucking awesome.
Joel: The two foot wide roads are really fun there in Ireland.
Chad: Of course I'm going to do it's coming to America.
Joel: Neal Diamond.
Joel: Sinatra, Diamond, who else we going on this podcast?
Chad: Headquartered in Dublin, it's intended to open office in Austin, Texas early next year.
Joel: Everybody's doing it.
Chad: Also targeting opportunities in Germany and Britain. This is a market place for IT people.
Chad: Really what it is. Companies need IT contractors, where you going to go? You're going to go to LinkedIn, you're going... where you going to go? You're going to go to Techfynder with a Y.
Joel: And you know what country needs tech people to be connected with companies?
Chad: Every country.
Joel: Well, the US in particular. Techfynder not currently in our great land but assuming this fund or this new interjection of energy and people we'll spur them to come over to the states. As always, the Irish are coming.
Chad: Yeah, the Irish are coming.
Joel: Yeah, on my way back from Vegas, I watched Gangs of New York again for the umpteenth time. If you want a little less history lesson kiddies and some great acting, check out Gangs of New York.
Joel: By the way The Irishman coming out Martin Scorsese, it's just epic. I can't wait for that.
Chad: Yes, can't wait. De Niro, yes.
Joel: For sho.
Chad: Emplify closes 15 million-
Chad: In a round of funding.
Joel: An Indiana company, which means that's more like 90 million dollar investment if they were a Silicon valley company.
Chad: That's exactly right. The cost of living here in Indiana versus Silicon Valley-
Joel: Very competitive.
Chad: Very smart. Very smart.
Joel: That's why Jobvites moving here.
Chad: Yes. Building a culture that attracts, engages, and retains talent. This is more of an employee base. More on the internal employee side of the house. This reminds me of the Cult Brand Pod that we just recorded this week with Douglas Atkin.
Chad: Former head of global community at Airbnb called, Don't Fuck Up the Culture. If Emplify understands how to position and market this, I believe it could be a winner. So don't fuck it up.
Joel: Yep, so first of all, with Emplify, they're giving us the cold shoulder to date. We'd love to come in and visit, we'd love to come in-
Chad: Do they not like beer?
Joel: I don't know what the deal is.
Chad: I don't get it.
Joel: By the way they're in my neck of the woods. They're in Fishers.
Chad: Oh yeah.
Joel: So shout out to Emplify. They're PR of marketing team. You have a great resource in your backyard, you might want to reach out and say high to us.
Chad: Just a quick hint, canvas our backyard, death match acquired. Next question.
Joel: Second things on these guys that I find interesting is they bring a human element to their service. They have the data side, the engagement, tracking all of that stuff. But don't they have experts come in and help you read the numbers and then have an action plan to basically improve engagement with your company.
Chad: That's great, sounds expensive and not to scalable.
Joel: Sounds real expensive and scalable.
Chad: Not very scalable but most companies start out that way.
Joel: Which is why they only got 15 million and not 50 million.
Chad: In most companies start out that way. They do things that aren't scalable and they figure it out later. So I would expect them to figure this out.
Joel: Yeah, they need to create Empy the engagement robot that can partner with Tengi to wheel in a robot to your company and help you improve and get engagement.
Chad: There is some puzzle pieces right there guys. Jesus.
Joel: We're putting together the whole puzzle of being this strict.
Chad: I think we need to take another break.
Joel: Another break. I'm almost empty.
Joel: Bear me.
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Chad: And we're back.
Joel: We're back. We're rehydrated.
Chad: You have a Facebook story that I think is epic and just-
Chad: And pretty much on par with the stupidity of fucking Facebook these days.
Joel: Well, I wouldn't call it epic by any means. I would call it a little bit of a cautionary tell. Here's my story. I run this little start up that's some listeners may know about called Ratedly. So Ratedly targets employers. It's a software solution for them. I from time to time use Facebook and other advertising platforms to market Ratedly.
Chad: Good medium.
Joel: So we had a blog post out recently, the title was essentially Why You Should Stop Ignoring Your Online Employment Reviews, or something like that. The engagement has been really good on LinkedIn and other places. When I see a blog post that gets good engagement, I say let's boost this baby and see if we can get it out there even more.
Chad: Boost this baby.
Joel: Boost this baby. So I go to Facebook, which we know now has... if it's an employment opportunity, a mortgage, loan, or whatever, you have to specify that this is a specific to those categories. Now, although I target companies and employers, I don't employ anyone, there are no jobs on my site, it's not a job board by any means.
Chad: This is an article.
Joel: It's a blog post.
Joel: It's targeting employers, I'll give them that. But anyway I submit and I get denied immediately. I think well okay this is just the algorithm saying employment or whatever keywords are in there saying hey, this is banned. I go okay well I'm going to appeal this obviously. Any thinking person would see this and go this isn't a job.
Joel: This isn't a job opportunity and oh yeah there aren't any jobs on
Chad: Unless you're an intern and still looking around.
Joel: This is a B to B solution for companies.
Chad: And it's an article.
Joel: I submit the appeal and very quickly soon thereafter, get denied twice by saying this looks like it's an employment opportunity, you need to specify it as such, blah, blah, blah.
Chad: Makes no sense.
Joel: So my ad is now on LinkedIn. You're not getting my money, Facebook, sorry.
Chad: Okay, here's one of the reason why I think... this is an epic fucking fail. Julie and her company, Disability Solutions, they're looking at actually driving candidates to a hiring event and these are individuals with the disabilities.
Chad: To a hiring event with smart recruiters. Guess what Facebook
Chad: Denied. Yeah, we don't want to help individuals with disabilities. Facebook does not want to help people with disabilities, they don't want to help you target the people that you should be pulling into your organization. This once again is a major flaw and epic fail from the motherfuckers over at Facebook because this I kid you not this has been a great resource for companies like Julie's,
Joel: That's the sad part.
Chad: Yes, that is the epic fail that's happening here.
Joel: Facebook is I think a fantastic medium to get in front of women, people of color, diversity. The downside, the dark side of this whole ruling in decision is that companies like Julie's and companies that want to get in front of these people with jobs, that's a whole different issue but cannot do it anymore because of this ruling.
Chad: We're going to end on your favorite subject of all time.
Chad: Millennials are to blame. Millennials are to blame.