Damn my head still hurts... It was Super Bowl hangover week, so the boys discuss takeaways from advertising's biggest day, including winners and losers, but not the game because it totally sucked.
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Announcer: Hide your kids. Lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion, and loads of snark. Buckle up, boys and girls, it's time for the Chad and Cheese podcast.
Chad: Give it to me.
Joel: Hidey-ho, boys and girls. Welcome to HR's most dangerous podcast, aka the Chad and Cheese podcast. I'm Joel Cheeseman.
Chad: And I'm Chad Sowash.
Joel: On this week's show, layoffs. Layoffs. Layoffs. Layoffs at Monster. Craig and that list of his, well, he's one rich son of a gun. And we review shit from the Super Bowl. The podcast, by the way, is guaranteed to be more entertaining than the Super Bowl, by the way.
Joel: Stay tuned, we'll be right back after a word from JobAdX
JobAdX: This is the sound of job search. This is the sound of job search defeat.
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Chad: I really think that when they talk about job search defeat, they have to remember they're on the Chad and Cheese podcast. The dude should go, "Fuck."
Joel: Oh man. It's a rainy, crappy day in Indiana.
Chad: It is. Yeah, you're gonna have to get your frickin' boat out, dude.
Joel: What's your favorite rain inspired song?
Chad: Rain inspired? I have-
Joel: Song about rain.
Chad: Song about rainy days and Mondays always get me down?
Joel: The Carpenters.
Chad: The Carpenters.
Chad: There you go, baby.
Joel: I'm gonna go Purple Rain, little purple madness for Thursday morning. Anyway, the level might be low on energy, with all this rain and nastiness. But let's get to shout outs.
Chad: Do it. Roy Mauer over at SHRM, hey buddy. Thanks for suggesting the topic of recruiter ethics. That actually gave Joel and me an opportunity to reach out to Jim Stroud, bring him on, and if you haven't listened to the podcast, we talk about recruiter ethics.
Chad: Automation, and Jim's paranoia. I think he says "Duck, duck, go" about 37 fucking times.
Joel: Yeah, and aluminum headgear. Four or five references to that. You know, Roy is jockeying for the position of number one fanboy. And speaking of number
one, we're looking for new t-shirts.
Joel: Sponsored by Emissary.ai. We've got four pretty good designs that users, viewers, listeners can vote for.
Chad: Go to chadcheese.com, click on our logo, and it takes you right to the voting area.
Joel: I guess we're gonna run that voting for about another half week or week.
Chad: Yeah, as long as we feel good about it.
Joel: Yeah. If there's clear winner, we'll close it down and get those shirts made.
Chad: Yeah. And if it's not the one I like, we're gonna keep it open for fucking ever.
Chad: Shout out to Tris Revill, who said he was dead impressed after getting finally getting around to listening to the Chad and Cheese podcast. Thanks, Tris.
Joel: And you might need some therapy, but that's a different discussion. I'm gonna go rapid fire here, George Laroque, Jim Stroud, and Thom-
Joel: Spacing on his name, yeah Tom Kenny, who we interviewed, and also Josh Wright from [Cims, their head economist. We've just been cranking out quality podcasts, and this week was really great, so be on the lookout for those coming up soon, but some great topics and some really smart people come on our show for some reason.
Chad: Yeah. Well, it's nice because we're knuckleheads. Shout outs, and this will probably, probably be the only one ever, so ... get ready. To the recruiting animal. He actually dug up, like in the web archives, our first podcasting gold moment, back in 2008, when we did our very first podcast. When you had to listen to it on your PC, because you didn't have podcasts on your phone back then.
Joel: Did it actually have the old embed code, on that site?
Chad: It didn't. The hipster, the hipster [crosstalk 00:05:16] like dumped all that shit, yeah.
Joel: So you couldn't listen to it, it was just there?
Chad: He was just proving that ... that we had actually, I think at one time, compared our show, our first shows, to recruiting animal, and saying that it was less WWE style.
Joel: I'd agree with that.
Joel: So was he, was he dissing us, or like, giving us props?
Chad: No, I think he's giving us props. I mean, it doesn't matter, I'm gonna say he was giving us props anyway, so.
Joel: I mean, he's very angry, so I never expect to hear anything complimentary from him, so.
Chad: And he's Canadian, right? I mean, how the fuck is he, I mean, he's like the only angry Canadian.
Joel: They can get angry, trust me. I won't go any further than that. But they, some of them do have tempers.
Chad: Noted. Noted.
Joel: Some of them hold grudges, too. But that's a different story.
Chad: Yes. Yes, yes, yes. So thanks also to Josh Vesley, for letting us know that Indeed does, in fact, have pot jobs. Or pot job listings, rather.
Joel: Yes. As does Monster, as does Zip Recruiter, as does most of them. So, so this is strange. So I did a little bit of investigation, because it's still illegal, right. It's still a federal law that pot is not legal, right? So I went to Zip Recruiter, I went to Indeed, although they didn't reply. Shocker. And then Monster. And yes, they all post pot jobs, and they don't have a policy against it, but then I asked, okay well, if I'm in Nevada, and want to advertise, you know, my brothel for like escort positions ... no, I'm being serious, right? Like it's legal in Nevada-
Chad: Yeah, it is.
Joel: But it's federally illegal. So technically I should be able to post my prostitution job wherever it's legal, based on what their reply was. But they do not, they do not advertise prostitution jobs on these job sites. So it's a little bit of a double standard, where, you know, they're having their cake on the weed side, but then protecting their ass, pun intended, on the prostitution side. So I'm gonna try to, I'm gonna, I'm interested in this. I'm gonna try to call the feds or somebody, and say like, why is it legal for them to post pot jobs on their websites? And see if I can get an answer. But they all do it.
Joel: And they all have legal teams that say it's okay, so something in the law makes it okay, although I think it's a little bit of a double standard. Things that make you go, hmm.
Chad: Yeah, you're digging deep there, man. So did you see this Fortnite like concert that happened, like last week or what have you? There like, over a million people showed up for a concert at Fortnite. Did you see this?
Joel: I saw the story. I'm not on Fortnite. My son is addicted, so I see him today, I'm gonna ask him, like did he go or did he hear about it. Fortnite is genius.
Joel: My son's spending his allowance on stupid shit, virtual stuff, but this concert was genius, right? Like so, you're selling, I guess they sold sponsorships to the concert, people attended.
Joel: And then they fought each other after the concert was over or something, but like this whole virtual second life, version 2.0 or whatever, is pretty cool. So I don't, I saw the story, I think it's cool, but I don't know a ton about it.
Chad: It's very Ready Player One-ish, right. Which is really cool, but so I threw out there, was like, cool, we should do something on Fortnite with Chad and Cheese, and Birch, over at TextRecruit, he said he wants us to have a Fortnite battle royale. Which would be really cool, because we could have startups literally fight each other, in Fortnite.
Joel: Considering our audience, the number of people who would actually understand that, and get it, would be pretty low.
Chad: We are branching out, my friend.
Joel: However, virtual battles against startups in our industry is a pretty cool idea.
Chad: I do like it.
Joel: Yeah. And by the way, Ready Player One was virtual reality, which you hate on, so the fact that you said that means you secretly love virtual reality.
Chad: I secretly love virtual reality. I just don't love the thought of putting on goggles and looking like an idiot while doing it.
Joel: Hey, we're all gonna look like idiots. It's all good.
Chad: It's okay. Are you done with shout outs?
Joel: I'm done with shout outs, and it was nice [segue 00:09:42] actually, to talk about video games, because we're gonna go into the Super Bowl and talk about some of the ads that we liked, around employment, kinda sorta.
Chad: Kinda sorta.
Joel: So, so I give you props, your prediction on the score was closer than mine. But yeah, congratulations, I think your prediction of 14 to 28 was closer than my 31 to 35 prediction.
Chad: Yeah, I thought 14 to 28 was just, I was trying to go lower than yours.
Joel: Yeah, you were playing the Price Is Right game.
Chad: Yeah. And that was just, it was fucking horrible. And the ads, for the most part, were horrible as well. We do have a couple that we wanted to talk about that, you know, that are from companies that are now in our industry. But yeah, the ads, that was horrible. That was literally horrible. It made me not want to watch football for a while.
Joel: I don't believe that. But yes, I would agree that the ads were pretty forgettable. I did like the Tom Brady handing Baker Mayfield his rings, and saying, "Hold these for me", was pretty good. But there were a few ads that were on the line of sort of employment related-ish, and some that were definitely directly employment related-ish.
Joel: Let's start with Microsoft. You have some strong feelings about that
Chad: Well, I mean, we're seeing more of these pull at your heartstrings commercials lately, and Microsoft, in this commercial, grabs those strings, yanks them out of your, your heart out of your chest with the we all win commercial, which stars kids with disabilities. Really cool. One of the dads, right out of the gate, says, you know, playing video games is his son's way of interacting with his friends, because he can't physically interact. Go out and play Frisbee, or football, or what have you. But playing video games with their friends makes kids happy. I mean, I remember when I had my, the Atari, or hell, back in Pong days. Dude, friends would come over, we would fucking love it, dude.
Chad: But these kids, the regular controllers just didn't work for them. So one of the kids actually said, you know, I never thought it was unfair that these controllers really didn't work for us, I just thought that it's the way that it was, and that it would never change. Then, here comes the heartstrings moment. Then, they start unboxing the Microsoft adaptive controllers, and all the kids are like, wait. You mean, you actually thought of us? Like they're not outsiders anymore.
Chad: And from that standpoint, you know, as we take a look at this as human beings, and as we take a look at this as human resources, you know, this is a strong message that accommodations should be universal for everybody. And to make it easier for individuals with disabilities to actually get jobs, to be able to do whatever we do, just makes a whole hell of a lot of sense. And they did this with kids, which obviously just pulls at you pretty hard.
Joel: Yeah, of course, my snarky ass thought, you know, every level of ability should be able to sit on the couch and get fat. But.
Chad: We already have enough of that.
Joel: Because my kid plays nonstop. And it destroys me. Anyway, I love these commercials, although they weren't employment related specifically. I think that obviously people like working for companies that do good.
Joel: And we'll talk a little bit about that in another segment on the show, but you talk about millennials, and we do a lot on the show, and how much they want to make a difference, they want to work for something that means something bigger than themselves. And these ads aren't directly recruiting related, but people want to work for companies that are doing good things. And indirectly-
Chad: You can get behind that.
Joel: It's gonna be a great recruiting video, for sure.
Chad: Yeah. Yeah. You can get behind that brand. I mean, who's looking at it and saying, oh they're doing stuff for individuals with disabilities, I mean nobody's doing that. They're like, oh, that's cool as shit.
Joel: Yeah, like I want to be a part of that.
Chad: Yeah, exactly. So that, I agree. And that, from my standpoint, your brand is your employment brand. I don't believe that there is an quote unquote employment brand, per se. Your brand, this, that what you saw in that video, that was your fucking employment brand.
Joel: Yeah. A little bit like, it reminded me of the Audi commercial a couple years ago where the guy's-
Chad: Oh, dude.
Joel: Daughter is doing the soap box race.
Joel: Like, what am I supposed to tell my daughter, you know. And you and I both have daughters, I'm choking up here as I'm thinking about it, but like, yeah. I want to do some good for the world, and my employer should be a vessel to do that.
Joel: The other ad that we wanted to talk about was, it was great because my neighbor across the street was in the navy, and he came over for some beers and food, and to watch the game. And this is the Google vet jobs ad that came on. They start showing these numbers, these sequences of numbers, and I, as a not military guy, have no idea what these numbers mean.
Joel: And my neighbor's like, oh yeah, that's navy. Like, oh yeah, that's such and such. And he gets it. So anyone, I assume anyone that's in the military automatically saw that, and said military. And they connected with it. So as he's saying that, I'm thinking, oh shit, I bet this is the Google vet job search ad. So sure enough, it is. And I thought it was brilliant, in that it connected with military people, and not like the outsider, so it was sort of that, you know, we speak that secret language that only military people speak.
Joel: And then obviously, most people have a military person in their life, so it connected on that level. Again, Google's doing good, they're helping vets get jobs, so you have that sort of emotional good theme as well. And by the way, they also advertised in that segment, like, you can search for jobs on Google.
Chad: Yes. Yes. Two points carried very far on that. Number one, this is great fucking PR. Who doesn't love freedom, and our veterans, right? Hell yeah, Google. Hell yeah. Right. Fuck yeah. And then number two, they're slow rolling promotion that Google now does job search, right? So they're not just getting into it and saying find a job on Google. They're like, they're doing it behind a brand that everybody's like, oh yeah, that's kick ass. That is frickin' awesome. Oh wait a minute, you can look for jobs on
Chad: So they're starting, it looks like they're starting to kinda slow roll this thing, which is really cool. We could have a whole segment on, you know, the military occupation code crossover and how that actually works, and if it's worth a shit, whatnot. But we're not gonna get into that.
Joel: Yeah. And I also think anyone who is suspicious that Google isn't serious about this whole jobs thing, you know, dropping two and a half [mill 00:16:33] or whatever it is for a 30 second spot in the Super Bowl should convince you otherwise. And by the way, Google doesn't advertise, historically, that much, unless it's Android or some big sort of projects. Or, so the fact that they did it for jobs, part of their search functionality, is pretty special for people that are watching Google.
Chad: Amazing PR, and amazing way to start to slow roll a promotion of, hey guess what mother fuckers? Yeah, we're doing job search.
Joel: So another ad that was very subtly employment related, you might not have even remembered seeing it, was for Bumble, the dating app, staring Serena Williams.
Joel: It was a pretty good ad, and then at the end, it showed all the different Bumble ... I don't know, services? So Bumble, the dating app, is obviously the most well known. But they have Bumble BFF, where you can just make friends with people, and not have sex with them, I guess, or try to have sex with them. And then they have Bumble Bizz, which has been promoted as a LinkedIn competitor, although it hasn't gotten a lot of ... it hasn't gotten a lot of buzz, see what I did there. It was advertised. So very, very quickly and subtly, Bumble Bizz, a LinkedIn competitor, was advertised on the Super Bowl.
Chad: Yeah. So, I mean, Bumble trying to push all these different, kind of like, systems of women's networking, and kind of controlling who they actually connect with, which I think is pretty cool. But yeah, we'll see what happens on the actual job side of the house. I'm not very bullish on that.
Joel: Well, the problem with Bumble Bizz is, like, the number of married, or men in a relationship, who will join this site is, there's a ceiling. Because I'm not gonna get caught, with my wife, with Bumble on my phone, even if it is Bizz, I'm gonna be in deep trouble. And I'm sure I'm not alone on that.
Chad: Yeah, no. I never even thought of that, because I never thought of even joining it.
Joel: However, something I won't get in trouble being on is Sovren.com. Let's hear a quick word from them, and we'll talk about layoffs. Layoffs.
Sovren: Sovren AI matching is the most sophisticated matching engine on the market. Because it acts just like a human. You decide exactly how our AI matching engine thinks about each individual transaction. It will find, rank, and sort the best matches according to your criteria. Not only does it deliver the best matches, it tells you how and why it produced them, and offers tips to improve the results.
Chad: Although I think your wife, at this point, would probably be pretty suspicious, because you keep listening to this ... commercial over and over.
Joel: Oh, Sovren? Yeah, yeah. The sexy voice at Sovren. We're gonna be in Austin soon, are we gonna try to meet the mysterious voice behind the Sovren ads?
Chad: That's not, that's not the whole intent. I'd love to be able to get with, obviously, the entire, the Sovren crew-
Joel: Oh, the whole team, for sure.
Chad: And have some bourbon. God, you gotta get better at this.
Joel: I am awesome at this. I'm really awesome at reporting layoffs in our industry, so yesterday word started to sprinkle in the morning that Monster was laying off some folks. We here in Indianapolis have a Monster office, so it hit ears pretty quickly and word spread from there. I reached out to the company, to our friend Kate Rambo, over at PR there. So she was really accommodating with information, basically on a global level, Monster is laying off approximately 5% of their workforce. It's pretty typical that, you know, new CEO, new executives come in, you know, they sort of get a lay of the land. And then they figure out who can we fire, who do we need to fire, you know, how do we cut some fat, how do we refocus.
Joel: So I think on one end, you could say that's what Monster's doing, I mean, 5% isn't a draconian cut in the company. But some people are pointing to a lack of innovation, a lack of moving fast enough, or having maybe mismanaged expectations from the executive side, versus the employee side. In other words, the executives are talking about redefining resumes and videos, you know, Instagram for jobs. And the people in the trenches, it's like sell, sell, sell.
Joel: Sell the job postings, sell the products, and there's sort of a disconnect. So this may be more epidemic to a bigger problem, I guess we'll wait and see.
Chad: Monster was acquired by Randstad in August of 2016, then executive heads rolled. They have new fresh faces in, including a new CEO, and you know, the cool thing for them is they have inherited a major recruitment industry brand, right?
Chad: Not to mention there's a ton of technology that's in the closet from positions over the years, like Trovix, Jobr, Goziak, Talentbin, and there's even more. And that sounds like a perfect opportunity, on its face, right? But a good amount of that, I would assume, actually comes with a shit ton of technical debt. And actually trying to get products rolled out. And from my standpoint, you know, from the outside looking in, all we've seen is we've seen kind of like a refresh of the search, and a de-NASCARizing of the platform.
Chad: That's one thing, right? Oh yeah, we kicked our ads out, which means revenue, number one, let's put that out there. That means revenue. But it's a better UI, better UX, but still they're kicking revenue out. Then, really the only big thing that we've heard is this, the video partnership with VideoMyJobs, which I think is cool, but this is an added value. So they are sinking time and money into something that's going to be an added value. Once again, that's revenue that they have to get back on retention, creating a stickier product, and hoping, I mean, this is ... what I see here is a gamble. Hoping that people use this, because adoption is a bitch.
Chad: They're getting their jobs fed into the system via XML feed, in most cases. Now somebody's gonna have to go in, create a video, and plunk it into the job that's already into the system. Right? So there's an extra step that has to happen in a system outside of what they're already touching anyway. That's hard, man. So will video kill the job boards star?
Chad: That's a good Buggles.
Joel: I've thought for a long time that Monster has a knife in a gun fight. And that they're trying to, you know, leverage the brand that they still kind of enjoy, the traffic, and I'm sure the resumes and email blasts that they still send out on a regular basis.
Joel: But from an innovation standpoint, to compete against Google, LinkedIn, Indeed, et cetera, I just think it's a losing battle, and I think, you know, partnering with folks to provide technology is probably just, again it's just not enough. Too little, too late, if you will. You know, we talked to them at HR Tech, and they talked about having an app store similar to the iPhone, or the iTunes store, where people can make apps on top of Monster. And that's all very cool stuff, and I think that would be very good for their brand, and very good for their, you know, engagement and traffic, and all kinds of stuff. But we haven't seen it. Granted, HR Tech was in October.
Joel: So less than six months ago, so you gotta give them some time. But yeah, I would certainly like to see more innovation rolled out more quickly. The studios product was beta since October, I guess-
Chad: No, this week. This week. It just rolled out-