When you put Chad & Cheese in front of a Corp Recruitment Marketing Specialist, the head of an iconic Recruitment Ad Agency, a Video Goddess and an old crusty coder, turned CTO turned CEO turned Recruitment Marketing Evangelist....
THIS is what you get...
PODCAST TRANSCRIPTION sponsored by:Disability Solutions is your sourcing and recruiting partner for people with disabilities.
Chad: It's time for a little chat. And she's fun in Chicago at TAtech for their Recruitment, Marketing, Leadership Summit. Check it out.
Announcer: Hide your kids, lock the doors, you're listening to HR's Most Dangerous Podcast. Chad Sowash and Joel Cheesman are here to punch the recruiting industry right where it hurts. Complete with breaking news, flash opinion, and loads of snark. Bubble up, boys and girls. It's time for The Chad and Cheese Podcast.
JZ: I can't promise that this will be PG, like the rest of the content.
Joel: Or beneficial.
Chad: I can promise it won't be.
JZ: Or beneficial.
Joel: Well worth your time.
JZ: Yeah, I will let Chad and Cheese introduce themselves and their panelists. But these two guys, I think honestly, and I don't say this because I'm wearing their tee shirt, but are two of the more genuine, knowledgeable people in this space. I spent a lot of time with analysts and influencers and people in the space, that I just have conversations with, and these two have a really unique ability to understand the space and be objective about it and then add some real value when they're not getting hammered on stage.
JZ: I'll pass it to you guys. We've got a great panel here. And
yeah, let's get to happy hour.
Joel: Thanks JZ.
Joel: Welcome to the final presentation.
Chad: Final countdown (Europe style - It's the final countdown).
Joel: Can we get the full screen for God's sakes? I mean, we're very particular about our branding and we only have one slide so there won't be any mistakes later.
Joel: You all know us. Chad and Cheese. I am Joel Cheesman.
Chad: I'm Chad Sowash.
Joel: And we're The Chad and Cheese Podcast: HR's Most Dangerous. Well let's get to the conversation because we only have 30 minutes. So we're going to give you guys about 140 characters to introduce yourself until we get to the Q&A. So Jason, go.
Jason Jones: Hi, I'm Jason Jones. I'm the Recruitment Marketing Specialist at Draft Kings.
Joe Shaker: Hi everyone. I'm Joe Shaker, Junior President of Shaker Recruitment Marketing and proud father of Lillian, Maryanne, and Joseph.
Joel: How many wins do the Cubs have right now?
Joe Shaker: We're not going there.
Joel: Okay. And by the way, just real fast, if you're going to go there. I've never heard someone introduce you to is genuine. So that's first. That's a first.
Abby Cheesman: I'm Abby Cheesman, co-founder at Skill Scout. Not Joel's wife.
Joel: No relation.
Abby Cheesman: We make recruitment videos that are awesome.
Thom Kenney: Thom Kenny, CEO of Smashfly and former victim of The Chad and Cheese Podcast.
Joel: And live to tell a tale. So I'm going to start with you Thom.
Thom Kenney: Great.
Joel: Your presentation, you poo pooed on VR. Isn't it a little too early to like bury virtual reality?
Thom Kenney: It's not burying virtual reality. It's knowing when it's going to be ready to use. It's like a lot of technologies. You can be far ahead of the technology field. It just may not have a good application that you can use in the real world.
Joel: Because I heard you buried it, but maybe we'll roll back the tape later.
Thom Kenney: Yeah, but it's like a dog, you carry it and use it later.
Joel: Anyway, Abby, your video first and lake video was hot on this. I don't want to stick on VR because no one cares about it.
Chad: No, they don't. It's second life. Nobody gives a shit.
Joel: Let's start with the video because apparently 84% of all Internet traffic by 2020 is going to be video related. I assume you agree with that.
Abby Cheesman: I agree.
Joel: What are some of your opinions on best practices and what [crosstalk 00:03:10] should be doing with video?
Abby Cheesman: I think if you haven't done any videos, kind of the baby step
into showing off what your workplace is all about is a realistic job preview. So just a little fun factoid. We launched a video actually in partnership with Joe and Shaker, one of our mutual clients.
Joel: Chi Town.
Abby Cheesman: For a tower climber position. And so this is a job that is just hard to fathom if you can't see it, right? These are the guys that are climbing 800 feet in the air, test service and build cell phone towers. And so we launched a two minute video with our client and they had 44,000 views within the first week. And so if that doesn't tell you something about the network effect this is on Facebook.
Joel: What platforms got them that number? Was it advertised? How did they get there?
Abby Cheesman: Facebook.
Abby Cheesman: Yeah. And I don't know what happened behind the scenes in terms of other media buys, but this was organic on Facebook if this particular launch.
Chad: No buy on Facebook. That was all organic?
Abby Cheesman: The first launch was all organic.
Chad: Holy shit. Holy shit
Joel: That's awesome. That's awesome.