Growth Hacking w/ Ethan


Ethan Bloomfield is a recruitment tech industry veteran who helped vendors like JobTarget & ZipRecruiter growth hack from ground zero. Ethan currently spends his time on the beach in Costa Rica while growth hacking for TruckersReport.com, another industry that need solutions to problems Ethan is currently hacking.

Enjoy this blast into the past and then catapult into the future as three industry veteran chat and argue about growth hacking, tech, process, and more...


This podcast powered by the silky smooth talent attraction products of NEXXT.


INTRO (1s):

Hide your kids! Lock the doors! You're listening to HR’s most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry, right where it hurts! Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese podcast.


Joel (21s):

Oh yeah.


Chad (23s):

We're slumming it today, Cheeseman.


Joel (25s):

It's Monday noon and I'm already drinking. That must mean,


Chad (29s):

YES!


Joel (29s):

... that Ethan Bloomfield is on the show. What's up everybody. I am Joel Cheeseman of the Chad and Cheese podcast joined as always by Chad Sowash and stay. We welcome to the show. It's a long title. CRO of Truckers Report, industry veteran, and friend of the show. Ethan Bloomfield, Ethan, welcome.


Chad (49s):

There he is.


Ethan Bloomfield (50s):

Thank you guys very much here from sunny Costa Rica.


Chad (56s):

Okay. So I think we're just going to jump into the shit.


Joel (59s):

Oh man, you pushed Chad's button on that.


Chad (1m 2s):

You went from Massachusetts to Costa Rica in no time flat or let's that that's at least what it seems like. How, how did that all come together and how did you find yourself on the beach with horses and shit?


Joel (1m 15s):

Right. All of a sudden there were pics of Ethan barefoot on horses on the beach. And I was like, what the hell is he up to? We're like, Oh, he moved, Oh, well, no shit?


Ethan Bloomfield (1m 24s):

Barefoot on the beach as we speak. So I have been traveling to visit Costa Rica for, I don't know, five or six years vacation prior to getting married. And then since we got married, this was our spot. And from our first trip, we were like, this would be a great place to live. It has everything. It's the climate, it's the ex-pat community. It's the connection to the US. It's very free country in terms of coming and going. It's actually, you may not know this, but I think one of, or the only country in the world with no army or military.


Ethan Bloomfield (2m 5s):

Crime is relatively low in most areas and very, very ex-pat friendly. And so we had been looking at homes down here initially as a vacation home, something we could just come visit a couple of times a year and we kind of just looked around and said, why? Why not just go and stay? I'm just as far from the airport as I was in rural Massachusetts, you know, I was an hour and a half from Logan. So I was, you know, two hours from the airport here. And I'm like, let's give it a shot for a year and see if we want to do this. And, you know, we can always come back home and still have a place to vacation.


Ethan Bloomfield (2m 47s):

And that was two and a half years ago. So that's, that's my story. And I'm sticking to it.


Chad (2m 53s):

So what about infrastructure? Cause you talk about roads. I mean, Costa Rica, not quite the same roads. What about internet? Cell signal


Joel (3m 2s):

Yankees games? Can you get Red Sox, Yankees games down there? What's up?


Ethan Bloomfield (3m 6s):

So all criteria to picking a place to live, right? So I've got a hundred Meg down, five Meg up. So the uploads, obviously it's not fiber, but we've got really good internet. And having done this for awhile, you figure out all the hacks to streaming anything you want. So it's a combination of Nord VPN, plus all the streaming services and I pretty much get whatever I want for TV. Not always live, but for me more important than baseball is always the NFL. Something, Joel, can't appreciate much lately. So, but yeah, overall, the infrastructure's good, roads are bad, but you know, there's a saying down here is bad roads, bring great people, you know, they're improving, but overall infrastructure, electricity water, the basics, internet, electricity is really solid, even where we are.


Ethan Bloomfield (4m 1s):

And we're not in any kind of a city. I think our population is 7,000 or so.


Joel (4m 5s):

Are roads the biggest con or is there a bigger, bigger setback than that?


Ethan Bloomfield (4m 10s):

I'd say from infrastructure roads are the biggest con the new biggest con guys is realizing I'm stuck. You know, as much as it's been great to be down here and watching from a distance, everything you've experienced. We can't visit the family because right now, the way our tourist visas work, we wouldn't be able to get back in the country. So supposedly that's going to be changing in the next month or two, but we've been out of the States for eight months. And you know, it's been hard in terms of not being able to visit family and missing life events, but shoot, I mean, that's happening when you're in the States.


Ethan Bloomfield (4m 51s):

So, you know, it's not the end of the world, but yeah, I'd say that's the worst thing is probably the roads.


Joel (4m 58s):

So we probably get got ahead of ourselves there, realizing that a lot of our listeners don't know who you are. You have quite an illustrious past in the industry. And I want you to just sort of go through while you're on the show, how long we've known you, your experience, what you're doing now, just sort of what you're up to industry-wise?


Ethan Bloomfield (5m 17s):

And I don't want anybody who's listening to think that when I pay you compliments, I mean them. I'll share a few, some of which neither of you probably know, and that goes back to fake it till you make it stories. I was a dot.comer in the late nineties and also in telecom. And as that all exploded, I ended up finding my ways long story short into human resource publishing and eventually selection and assessment tests. And my first business was building an applicant tracking system online around an ATS, one of the first automated ATSs. You've never heard of it, but we had about 150 installations.


Ethan Bloomfield (6m 0s):

And interestingly, I had contracted with Job Targets. Can you guys still hear me? So then I joined Job Target, which is really where it all began. I don't know if anybody knows Andrew Banever who owned the company, which eventually split into two parts. One became the association niche job board platform, which is where he started. Then the other side, which is what he runs today, was the company I helped him build, which was the one-click early distribution, programmatic-ish, I guess, back in the day. And so I, I helped join him a couple of good stories, certainly one about Joel.


Joel (6m 43s):

Easy.


Ethan Bloomfield (6m 44s):

So, Joel was pretty well known back in those days and you know, I convinced Andrew, we didn't even have a product, I think I had PowerPoints that made it look like I was clicking through web pages, to introduce our ad distribution platform. And I was out there telling Don Ramer and John Malone, Equest and Arboreta, we're done, we're coming for them. And I, and I walked up with some of that same BS. And there's this group of these, you know, Stallworth industry guys sitting in San Diego on a day bed at an ERE conference and there were these guys like Joel Cheeseman, Oh my God, I got to go meet this guy. And Chris Russell, Oh my God, these are the most influential people in the world.


Ethan Bloomfield (7m 27s):

So I, I went over and started shooting the shit with you guys was really not known for anything or having done anything in the industry at that point but I told you I was. And we, you know, we started talking at that point and, and those were some of what I felt were, you know, or thought were some of the most exciting days of this industry. 2006,7 leading into the great recession. We were having a lot of fun and building business had a lot of success at job target made it through the great recession with them. And in 2012, I was recruited to come by Ann Siegel to go work at Zip Recruiter initially on the Biz Dev side, trying to expand the partnerships for the alerts programs.


Chad (8m 16s):

How big was it at that point?


Ethan Bloomfield (8m 18s):

They were nobody.