PPC - Porn, Politics, and Canvas


You want some PPC? How about Porn, Politics, and Canvas.


Boy, this week's show has it all. Firing Squad alums Canvas (no, not that Canvas) and Humanly grabbed some

investment money and some juicy new valuations, while Glassdoor makes a fishy acquisition that Chad compares to Dice's dumb stake in The Muse. A battle is brewing between traditional ATS's and the bots of the future. Who ya' got? Chad & Cheese sound off. Also, Salesforce messes with Texas and gets political, as they have a tendency to do. Of course, we had to end on a story, a cautionary tale, deep fakes and revenge porn 2.0. Creepy? Oh yeah!


This cornucopia of goodness is brought to you by Sovren, JobAdx, and Jobvite!


PODCAST TRANSCRIPTION sponsored by:

Disability Solutions is changing minds and changing lives through disability inclusion.


INTRO (1s):

Hide your kids! Lock the doors! You're listening to HR’s most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry, right where it hurts! Complete with breaking news, brash opinion and loads of snark, buckle up boys and girls, it's time for the Chad and Cheese podcast.

Joel (20s):

Oh yeah. Two guys who will never win a recall election. What's up kiddies? It's your favorite Gavin Newsome lookalikes, AKA the Chad and Cheese podcast. This is your co-host Joel "Turd Ferguson" Cheeseman.


Chad (36s):

This is Chad "just chilling" Sowash.


Joel (39s):

And on this week, show Glassdoor smells fishy. Salesforce messes with Texas and get ready for revenge porn 2.0, and you thought Bitcoin was complicated. All right, Chad, I'm going to introduce a new segment called where is Chad in Europe? We all know you're in Portugal, but give us the deets on what's going on with Chad this week.


Chad (1m 6s):

Yes, I am in a little town called Tavira, which is just east, about half an hour east of Farro, If you take the train. Just loving it! It is old world. It is cobblestones, has a river right down the middle of town. There's beach. There's great food, wine. I mean, I just, I can't get enough, man. I just can't get enough.


Joel (1m 32s):

So I mentioned in the green room that you've gone from like happy vacationer to you've crossed over into just this is zen-like state that you may never come back from. So I'm equal parts, happy and jealous that you found this new Chad. It's interesting. I'm willing to explore the new Chad, Applebee's misses you though. Applebee's misses you. That's that's the problem.


Chad (1m 56s):

I don't miss Applebee's one fucking bit.


Joel (1m 60s):

One thing you might miss is college football, which is going to lead me to my first shout out. I don't know if you even saw this or not, but did you see the cat at the University of Miami football game?


Chad (2m 11s):

I did not.


Joel (2m 12s):

You did not. Okay. That's why I brought it up. Okay. So, the Miami Hurricanes are playing a big game, obviously. And there's a cat. I don't know how cats keep getting into professional venues or sports venues, but they do. So it's a cat and it looks like it got into, I don't know the luxury suite of some alumni and it's literally hanging like by its claw on the edge. I'm like, hang on the edge. Right? It's gonna fall. They can't get to it. Everyone in the stadium sees this cat hanging for its life and someone below it. I'm going to say 25ish feet below. So it might not have killed it, but definitely would have, would have injured it.


Joel (2m 54s):

Someone had an American flag and they did like the old style, like firefighters, where they had the trampoline at the bottom of the building. So they spread out this flag and the cat fell into this flag. Unharmed. It was magical. I thought you, he missed it. He missed this. We'll get a big applause. You know, I'm kind of a cat guy. Anyway, this was humanity at its best. And I wanted to give him a shout out.


Chad (3m 23s):

That's fucking awesome.


Joel (3m 24s):

Save the pussies.


Chad (3m 27s):

Always, always. I want to give a shout out to fantasy football since we're talking about fantasy football, because I blew everybody away in week one and that's, it's all downhill hill from here. So I quit, that's it. I'm done. I quit.


Joel (3m 43s):

I think you've kind of quit on everything at this point. Chad, every photo I get a view on a beach drinking wine in your bathing suit tells me that you're quitting.


Chad (3m 52s):

That's not quitting.


Joel (3m 54s):

Out to lunch. Yeah, we'll get to fantasy in a second. We'll get the leaderboard. I want to give a shout out to Taco Bell. You probably missed this one too, over there in Europe. So, so Taco Bell is launching its taco lovers subscription service. That's right. For $10 a month, subscribers can pick up one taco per day for a 30 day stretch. Chad. I'm in heaven.


Chad (4m 18s):

That's smart.


Joel (4m 19s):

That's the taco lovers subscription. $10 a month gets you free tacos every day.


Chad (4m 24s):

So do they have a Joel Cheeseman nacho supreme subscription? Because I could see you getting into that.


Joel (4m 30s):

I have my own line at the drive through basically. Get the free cinnamon twist ready. It's in it twists.


Chad (4m 40s):

So you love Taco Bell. Well, I love our listeners. We received a great message from Chase over at CHG Healthcare. Sorry, buddy. You missed out on the fantasy football cut, but there's always next year. And yes, as soon as we start doing live events. I promise you we'll sit down for a beer or whiskey and that's an open invite to any of our listeners. If you want to buy us beer whiskey at the bar, we are here for you. We will drink with you. That's who we are.


Joel (5m 8s):

No doubt. And you probably miss this one as well. We love our listeners and we love our sponsors. Symphony Talent sent me some brownies. I assume that there's some waiting for you at home, if your house guest hasn't eaten them all, already. So thanks for the thanks for the sweets Symphony. We appreciate it.


Chad (5m 25s):

Yeah. They might have. More than likely who knows, who knows? Shout out to the Job Board Doctor this week. He, he validated our what? The actual fuck thoughts on DHI, Dice's parent company for throwing 3 million at the Muse. Again, a head-scratcher not just for Chad and Cheese, but pretty much for everybody who is who's listened to the podcast thus far.


Joel (5m 51s):

Yeah. And I think Adam Gordon was it, kinda defended the move. I'm forgetting exactly who or what he said, but he's drinking a lot of scotch apparently from where he is in the world. I got a couple of LinkedIn's for you since I don't think they actually make any of the new stories this week. Number one, LinkedIn articles for pages. Yes. You've been writing articles on LinkedIn as a person, but now you can do it as a company. And I'm going to go off on a little tangent here, but every company listening to this probably has a blog section on their company page. This is the vendor side, not necessarily the employers, but most people are writing blogs and they're emailing their list and everything else.


Joel (6m 37s):

And as someone who's been doing it for a long time, I can tell you that the exposure that your posts get on your own site now is shit in the days of like no social media, like SEO and people search shit, and that you could share something and actually got exposure. Those days are gone. If, if you, if you're not publishing on the platform that you're on, if you're linking out from a post that you're sharing, you're getting about a 10th of the exposure that you would normally get if you posted on the platform. So my word of words of wisdom here is that if you are a company, a vendor that's blogging on your own site, that might be fine, but I would seriously consider posting on whatever platform you want.


Joel (7m 22s):

And let's be honest in our, in our world. LinkedIn is where everybody is and you should consider posting those articles on LinkedIn, because they're going to get a lot more exposure because they're actually on LinkedIn. So if you're doing it old school blog on your site, reconsider posting these things actually on the platform. Off my soap box. Thanks for listening.


Chad (7m 44s):

I, there are a couple of things here. I think the first off it's your content, but you're giving it to them. So you've got, you've got to be cognizant of that first and foremost, second, I think there's a better way from a marketing standpoint, to tease in articles on LinkedIn, and then draw people back to your website. There are different ways to do it. Not to mention from an SEO standpoint, it doesn't hurt either, right? That having those backlinks. So don't just, I don't think it's an "or" situation. I think it's an "and" situation. You don't want duplicate content. What you do is you massage it differently for LinkedIn and you make it shorter and you lead into something longer on your site.


Chad (8m 24s):

And you know, maybe we start doing that with transcriptions, a little mini transcriptions on LinkedIn, which actually bolster more site traffic for us. Maybe we'll check it out. I don't know.


Joel (8m 33s):

Yeah, look, you need to rethink it. If you're doing it like it's 2011. If you can play the game correctly, then you can win. But you can't, I see too many companies that just repost a link on whatever and they're done. And if you go to their main site, there's no comments. There's no likes. I mean, you can tell there's very little engagement, so just rethink your content marketing strategy.


Chad (8m 58s):

I agree. What else do we have at LinkedIn?


Joel (9m 1s):

So I've got another LinkedIn thing. So every now and then I throw on a little poll, which I think are kind of fun. I should, I have a question. So you and I have been talking a lot about, does a developer and, you know, Mishawaka, you know, does he make the say, or she make the same as someone in Minneapolis or Seattle or so. So I've been kind of coming to your side of the fence on this, that, okay. You know, if we're going to go all remote, then kind of, yeah. It's hard to post a job and say, okay, well, depending on where you are is what you're going to get paid. So I threw the question out on LinkedIn. It was basically will a developer in rural America make the same salary as a developer in Boston or Seattle by let's say 2030.


Joel (9m 43s):

I had 415 responses, which isn't bad. That's George LaRoc territory in terms of significance.


Chad (9m 49s):

Not too shabby. Yeah. That's good.


Joel (9m 50s):

So we got 30, 35% said, yes, but we had 65 said no. So I thought that was worth mentioning that we're still a ways away from people accepting the, you can live anywhere and make the same salary as someone in a high market


Chad (10m 7s):

Here in the US we've been conditioned to think the way that companies want us to think. I mean, we've been taking the narrative of whatever the company says as this is how life works and we're starting to see, I think 30% is great to be quite Frank. I mean, because we're nothing but a bunch of fucking robots at this point. Oh, you're going to pay me what? Oh, I'm so, so thank you. Thank you so much, sir. We're out of that now. We're like, fuck you work. I'm going to go somewhere else, especially in this kind of market. So I think 30% is good. And we're starting to understand that, you know, we're working our way out of that you know, being conditioned by corporate America narrative. I mean, it's just, it's total bullshit.


Chad (10m 48s):

It doesn't matter where you do the work. It's the work, it's the same work. And it's about the person's value. Not about where they choose to live.


Joel (10m 56s):

Enough said. Shout out to Jessica Lee. Oh, she's a long time. Or she's been promoted to SVP of Global Talent Development at Marriott International.


Chad (11m 6s):

Big applause.


Joel (11m 7s):

But she is climbing that ladder. Go Jess go!


Chad (11m 15s):

And big shout out to Erik Kostelnik over at postal.io, CEO, postal.io. You might remember him for selling a little company to iCIMS years ago, but he just got $22 million in funding for postal.io. So go, Erik, go!


Joel (11m 35s):

Nice. So those that don't know, postal.io is old school direct mail, basically. I mean, there's some other pieces of it, like donating to charities and stuff like that. But when he started the company, I thought that doesn't make sense on its surface, but yeah, like direct mail, like you get so few junk mail pieces, at least I do that. You kind of pay attention to most of it. Whereas the email gets filtered out. You delete it without even looking at it. So there, you know, take a look at direct mail if you've not looked at that.


Chad (12m 8s):

Postal.io, you can do gifting, and schwag. And I mean, there's all kinds of shit that you can send through the platform itself. So it's definitely a sales slash marketing mechanism that is in real life instead of just sending emails.


Joel (12m 24s):

Yep. And in light of the email discussion, shout out to MailChimp, one of the OGs in email marketing, and they've evolved into more of a platform for all things, including direct mail. Intuit bought MailChimp for $12 billion this week. So,


Chad (12m 43s):

Wow!


Joel (12m 43s):

If MailChimp is worth 12 billion, you can do the math and consider what some recruiting companies that do the same thing are worth. And shouldn't Text Recruiting, be worth more than direct mail anyway, or email. Anyway, anyway, $20 million is a lot of emails. So congratulations to MailChimp.


Chad (13m 1s):

Yup. Great "How I Built This" with Guy Roz podcast about MailChip. Listen to that and it'll give some pretty great fucking contexts. It's good stuff up. And tell me about free stuff.


Joel (13m 13s):

Free stuff. Well, if you haven't signed up for free shit, we got t-shirts from Emissary. We got beer from Adzuna and we got whiskey from Sovren. You need to go to chadcheese.com/free to get that. And also, while you're doing that and thinking about us, leave a review on whatever podcast platform you enjoy.


Chad (13m 34s):

Oh! Yeah!


Joel (13m 35s):

It's our oxygen and give us feedback, let us know we're doing a good job or what you want to hear more of. Or maybe if you hate these shout-outs, tell us in the review that you leave on whatever platform that you want.


Chad (13m 46s):

We'll give you a shout out.


Joel (13m 48s):

And I have a melancholy shout out. I don't even know if you heard this one being in Portugal, but Norm MacDonald, SNL fame passed away this week at 61 after I guess, ten year battle with cancer. If you're not familiar, we got some youngsters listening. If you haven't seen Norm McDonald's Burt Reynolds, impression of Jeopardy on SNL with Will Ferrell is some absolute awesomenous. So take a break, go to YouTube and search that and have a good laugh on us. And then let's get into fantasy football. You touched on it there at the beginning. So it's sponsored by Poach.


Joel (14m 29s):

That's an insiders deal here.


Chad (14m 30s):

A reeach around.


Joel (14m 31s):

We're playing fantasy football. Week one is in the books. Here's the leaderboard. Are you ready? Okay. Number one is you heard Chad, so he's I guess, out of the league now. Cause he's going out on top. Number two, we have Pete "don't call me douchey" Suchi. Number three is Christie "don't call me Jackie moon" behind her is Bill "fantasy" Fanning. I'm right behind Bill, which is where I love to be. Next up is Chris "got game" Cox. Ms. Q is who I'm calling "Chatbot Queen" Quincy. She's in there. After that. Next up is Makin' Benjamin's Koontz after him as Jason "punter"


Joel (15m 11s):

Putnam and back in the rear. If you know what I mean is Chris "I love Aaron Rodgers" Russell who,


Chad (15m 20s):

Wow!


Joel (15m 20s):

as a Virgin picked a quarterback first, which is never a great idea. It's also not a great idea when your quarterback has turned into a emo, a musician can get you three fantasy points in week one. So hopefully he bounces back against I think Detroit this week, but Chris, you got nowhere else to go, but up and fantasy football, we're having a good time.


Chad (15m 44s):

And the best fantasy football team name goes to Pete Suchi. Roy f-ing Kent.


Joel (15m 52s):

You would, you are obsessed with that show. And I'll end my segment here with birthdays. We got Lucas Roscoe works at Factory Fix and we got to Olivia Marquette. Who's basically a zygote listening to our show. She was born. She was born in the first of the month. So we missed her, but she was born in 1999.


Chad (16m 14s):

What?!


Joel (16m 15s):

Works for Lifetime Fitness? Olivia, thanks for listening. And assuming you don't know who norm McDonald is, make sure you go back to YouTube and watch some of those clips.


Chad (16m 25s):

Roscoe sounds like the guy has a barbecue joint and also sells used cars. That's awesome. Topics!


Joel (16m 38s):

Don't call us goCanvas.io. Canvas.


Chad (16m 43s):

Yes. Canvas. The world's first DRP diversity recruitment platform announced a series C round of 50 million. That's right kids, five zero million and a 400 million valuation led by Al Ventures with participation from a little goup you might know called Sequoia. Lachy Groom, Zoom apps fund. Hi, Sage Ventures, Bam Elevate, and Fifth Down Capital. All I got to say is DRP baby DRP.


Joel (17m 20s):

So the grand total now is 82 million that they've raised apparently 400 million. That's a shit ton of money. So they were founded back in 2017. They service companies like Lyft, Headspace, Airbnb, and Dropbox, and their play is diversity and you also should mention that they were a Firing Squad alumni. They were on the show.


Chad (17m 39s):

Ben was on the show.


Joel (17m 40s):

I believe that they got golf claps from both of us. Is that correct?


Chad (17m 45s):

I think I know I gave him a golf clap.


Joel (17m 47s):

Yeah. So I mentioned the European show and we talked on the European show about sort of diversity and the globalism of diversity initiatives. I think that we tend to be a little bit shortsighted in the US, imagine that we think only of ourselves. And it was really clear to me in talking to our European guys that this is an initiative that's global and we see money flowing into it from companies. This is legitimate sort of strategy. This isn't just lip service, you know, to the Wall Street Journal. And the proof is in the budgeting, right? So money's going into these services and is, and as long as diversity is legitimate and it's the real deal in terms of strategy companies that are building technologies to service diversity recruiting are going to be big winners.


Joel (18m 34s):

And clearly Canvas is sort of at the forefront of that movement. So yeah, I think this is a space to watch. I'm sort of calling it a new, a new acronym. Chad, you ready for this? I'm going to call them RAD companies. So right now, if you're, you better be remote, automation focused, or diversity focused, RAD. You like that.


Chad (18m 57s):

So eighties.


Joel (18m 58s):

Yeah. So we're gonna, yeah. We're watching these RAD companies for the future because this definitely seems where things are going and Canvas also, I'll note that they actually own Canvas.com.


Chad (19m 10s):

They did. They bought it with their last funding round.


Joel (19m 13s):

Yeah. They're not myCanvas, you know, dot.ai or something. So like good on that. And if Aman's listening from Canvas, if he had just gotten the.com, he might've gotten 10 X what he got from Jobvite, that's a different part,


Chad (19m 28s):

Doubtful Aman, doubtful. But Canvas also announced the launch of a new product, Canvas Diversity Analytics and Benchmarking already adopted by companies like Airbnb, Bloomberg Lyft, yada yada. But how does analytics help Canvas score 50 million with all? Guess what kids new sec rules, baby. That's how, and these are 30 years in the making today. Public companies must divulge human capital metrics considered to be material and an understanding of the company's business, including diversity and inclusion, which makes Canvases total addressable market solid baby.


Joel (20m 8s):

That's Tam for another acronym.


Chad (20m 10s):

Oh my God. So yeah, you've got the RAD Tam. So you're not just talking about budget. You're talking about forcible budget. SEC is going to force this shit. So the budget just exploded


Joel (20m 22s):

Yeah. So Chad, we, I think we both gave him a golf clap, I think. Is it fair to say that on this news, we might both go rousing applause for Canvas.com at the moment.


Chad (20m 32s):

The federal government is mandating that you do this. Yes.


Joel (20m 39s):

All right. Well let's, let's move to another firing squad alumni. We're on fire this week.


Chad (20m 44s):

That's awesome YES!


Joel (20m 45s):

Yep. Yep. So Seattle-based Humanly. I think they're humanly.io. So they got close has landed $4.2 million to help companies automate parts of the interview process. Total funding to date is 5.3 million launched in 2018 and co-founded by former Microsoft and Tiny Pulse employee Prem Kumar. Yes rumor has it the idea was hatched at a White Castle anyway, Humanly's technology aims to reduce the time it takes to find talent. Dad jokes, that's what you get here. Provide a better experience for potential employees. Once a company engages with a candidate, Humanly automates repetitive conversations at the top of the funnel before a human steps in to complete the hiring process.


Joel (21m 30s):

Chad, this one got arousing applause from both of us.


Chad (21m 35s):

Unhuh


Joel (21m 35s):

I assume this one is no surprise to you. You're still a fan of Humanly.


Chad (21m 40s):

I'm a fan, but I gave him a golf clap. So in October of last year, we spoke with Prem, right? The CEO and the dude is super smart, has industry background and I gave him a golf clap because of one piece that he needed that I didn't think he had yet, but it was incredibly important, it was validation. And that validation would be cash. Guess what? Kids, he just got it. Now he gets a big applause for me. Awesome.


sfx (22m 8s):

Applause


Joel (22m 9s):

You just made Prem smile, I think.


Chad (22m 11s):

Yeah, I'm sure. But remember, remember kids we've been talking about this, do the boring shit, do the shit that people don't want to do. And scale! Humans don't scale well, but tech does. So Humanly does screening, incredibly boring engagement. It's not boring, but humans can't scale it well. Records check, nobody wants to do that shit, that's boring as fuck. Employee engagement again, scale. So what they're doing is they're looking at different areas where they can hit and they can actually go after budget because it just makes good sense. Especially right now in this market, when you can't find fucking recruiters, what are you going to do? You got to use tech to scale.


Joel (22m 51s):

By the way, Prem, if you haven't called up a Anoop at Seek Out there in Seattle, you guys should hook up at a Starbucks. I think they have a few in Seattle and have some coffee and talk about the things you have in common and where the future could go. Anyway,


Chad (23m 5s):

Microsoft.


Joel (23m 7s):

Yeah. You know, if Canvas is riding a wave of diversity, Humanly is another RAD company as well, right? In the automation space. So to me, there are, there are the riding, the right wave. This doesn't surprise me at all, this move. To me the question is we've sort of seen conversational AI or let's call it the chat bot trend and how that played out. So you had like version 1.0 and the Mayas, the AllyOs, the Wade and Wendy's et cetera, were all acquired. There was, there was no additional funding rounds. There was no big terms disclosed.