Two CEO's No Waiting - Thad Price w/ Talroo & Amit Chauhan w/ JobAdX


Live from SHRM Talent in Las Vegas!

The Chad & Cheese sit down with two of the most exciting companies around today, in two of the most talked about technologies.

Thad Price, CEO of Talroo, formerly Jobs2Careers, talks rebranding and the future of job distribution.

Amit Chauhan, CEO of JobAdX, discusses how they are looking at programmatic ad buying from an entirely different - and better - angle.

Enjoy. and give our sponsors your wallets. Because, we said so. Lots of love to America's Job Exchange, Sovren, Ratedly and JobAdX.

PODCAST TRANSCRIPTION

Chad: Hey it's Chad. Joel and I were in Vegas all week this week. I know, it's hard being us, guys. But guess what? We've got some amazing interviews and if you didn't know, if you didn't hear, Jobs2Careers is now Talroo. That's right. So we're gonna talk to Thad, the new CEO over at now, Talroo, and also, if you don't know about JobAdX we're going to talk to their CEO, Amit, and the dude is awesome. So, take a listen, learn more about this industry and about these new names that are coming out. Whether they've been in the market and they're pivoting, or they're entirely new. Enjoy.

Announcer: Hide your kids, lock the doors. You're listening to HR's most dangerous podcast. Chad Sowash and Joel Cheeseman are here to punch the recruiting industry right where it hurts. Complete with breaking news, brash opinion, and loads of snark. Buckle up boys and girls, it's time for the Chad and Cheese Podcast.

Joel: What's up everybody? We're back with our series of SHRM talent interviews. We're real excited to have Thad Price, newly named CEO. Congratulations, by the way.

Thad: Thank you very much.

Joel: That's quite an honor. When I met you, you were sort of slogging in the trenches with Shelly Mudd and company, so good on you, man. Wanted to really get you in ... You have a big announcement here at the show. Why don't you just tell us what you've unveiled here at the show and we'll dig into the whys and the whats.

Thad: Yeah, great question. So we've unveiled our new brand. Our new brand is Talroo. And from our perspective, Talroo is the unification of the Jobs2Careers.com destination and also our growing employer suite of services. So back in October, we launched On Demand Talent, which is a product that we built under the Jobs2Careers.com brand.

Chad: ODT.

Thad: ODT, that's right.

Chad: Yeah, you know me.

Thad: On Demand Talent. So we launched it and got a lot of great feedback, and so now that product is actually Talroo Attract. And so now we're bringing in the brand together around our new brand that is Talroo.

Joel: So what's going to happen to the Jobs2Careers brand? Because right now I believe, if you go to Jobs2Careers, the logo is still there, powered by Talroo. Are we looking at a multi-brand situation? Will Jobs2Careers go away and everything will be Talroo? Will Jobs2Careers be a separate thing and Talroo will be a tech arm? Tell us exactly what the future holds.

Chad: What's going on?

Thad: You guys really want to know this.

Joel: Chad and Cheese want to know.

Thad: It's a burning question.

Joel: Jeez!

Thad: It's a great question. So from our perspective, it's basically the technology. Talroo is the technology, Jobs2Careers.com is the job seeker destination. That's how we look at the world right now as really unifying around this idea of software and technology that helps power how employers attract talent.

Joel: So consumers should think of Jobs2Careers as a job promotion, distribution arm, correct?

Thad: Consumers, or ... Well we-

Joel: As employers, HR people should look at distribution of jobs, pimp my jobs, get exposure. And they should look at Talroo as a technology arm solution?

Thad: As a platform.

Joel: As a platform, okay.

Thad: As a data-driven platform to essentially find and reach unique audiences that we can uncover to help uncover quality candidates.

Chad: So are we talking programmatic?

Thad: It's not so much programmatic in that ... In our world, as you look at the definition of 'programmatic', it's really ... in some cases, it's kind of muddy. Right? Because at the end of the day, a job site should be programmatic in their own ecosystem, right? They're being a great marketer. So if you look at what we do is we read ... All of the programmatic vendors are actually great partners of ours. We actually amplify how we work with programmatic vendors with our system. So the programmatic vendor serves as the rules engine, then we read the rules engine and we provide access to our unique audiences. So as Talroo continues to gain traction and we power more, then there's more audience data. So right now, we're powering about three billion job searches a month. That's actually e-mail alerts, in some cases SMS, site searches, all these things together.

Joel: So why Talroo? What does it mean, and what other names did you come up with that you didn't go with?

Thad: That's a great question. It was fun. We looked at a lot of different things. We looked at On Demand Talent being ... There wasn't a lot of mystique in On Demand Talent. There wasn't a lot of intrigue in On Demand Talent. So when we started looking, we were like okay, what is important for us? And really what was important is we wanted mystique and intrigue. Because there've been aggregators and job boards around for so many years, and from our perspective it was really important to bring this mystique and intrigue.

Thad: So when we looked at it, we said well, what do we really do? Right? And we connect talent and recruiters, and so how can we build a brand around what we do, and what's the connection that's there? So how we look at the word is we say we're bringing jobs seekers together with employers and we're attracting talent. So when that happens, there's this intersection, and so it's been great for us.

Thad: So that was kind of the how we looked at it, and we're like, let's create a word that really speaks to what we're looking to do and what's interesting.

Joel: Any other words that you created that didn't make the cut?

Thad: There were a couple. But that was the one that really stood out that we worked on. Cause-

Joel: Nice sidestepping that question.

Chad: We wanna know the names. Name names, Thad. Name names.

Joel: We'll have to go see what domains they've recently reserved.

Chad: So you said it was fun. But there had to be some like back and forth argument. Tell us about the height of that, because branding, this is like for lack of better terms, like birthing a new child, right?

Thad: Yeah.

Chad: So- [crosstalk 00:06:07]

Joel: Let's be honest, Jobs2Careers is not the most innovative name, imaginative name. So-

Chad: Jobs and careers-

Joel: Talroo is a little bit out there, so there must have been a nice conversation?

Thad: Yeah. That was in the conversation, we were saying okay, again this idea of mystique and intrigue. How do we showcase this? And there was a lot of conversation around okay, who do we want to be? How do we want people to receive us as a brand? And that was a lot of fun.

Thad: What was really interesting is that we all rallied around it. So Cindy, who heads up our sales team, she's had a lot of experience in the industry, she was like, "I love it. Let's do it." Tony, our new VP of Product who's like, "This is great, I love it. It feels good." And then we have a new VP of Marketing and Brand that joined us, Keith, about almost two months ago. And he was like, "I love it. It's great." So it all resonated. And then explaining about how we created it, and the intersection of talent and recruiting, and how that's so powerful was really important to us.

Thad: And you know, what's interesting about our story is, we fully believe that great people grow great companies. Because you guys have seen all the turmoil that's happened in the industry over the last 10, 15 years. All the highs and lows. And so-

Chad: We just did a podcast. And I don't know if you saw the Careerbuilder's a Trainwreck podcast. But yeah, it's happening all around us.

Thad: Yeah. And people make all the difference. And so, if we can attract great people for companies that work with us, we can provide a great value and service to them. And just like we've attracted great talent to help grow Talroo to the next level.

Joel: So let's talk about the jobs piece for a second. And you're in a unique situation, and a lot of people don't know that you ultimately share this same space, office-wise, with Indeed. They're in Austin. I mean, you literally could throw a rock and hit Indeed's office.

Thad: We probably did.

Joel: So you have a unique perspective on job distribution, the job board industry, the players. Google For Jobs obviously has been a meteorite into the whole industry I would think. What are your thoughts on the present state of the job board, job distribution industry?

Thad: Great point. So my ... And great question. I agree with you all. I think that the idea of Google For Jobs is bigger than jobs. I think it's all about tapping into a B2B audience, and I think the clickstream data behind Google is what they want, is what's important to them. I think that's very big. When this first announced, I asked myself, I said, this is a big industry, right? 10 to 12 billion dollars worldwide. But it's Google. Is that exciting enough for them? Right? Is a few billion exciting? I don't know, I can't answer that question.

Thad: But I do know that the whole idea to reach a B2B audience is much larger. I think it's like 80 billion.

Joel: I'm pretty sure that 26 billion LinkedIn got their attention as well.

Thad: Yeah, absolutely. Especially with Microsoft and how they can integrate a lot of that. So I think it's changing. And I think it's interesting to see how all of this is moving. With Indeed, we call our office the center of the job search universe. It's like this funny little thing we created, cause it's like literally there's Talroo , Indeed, and we're right there and have the same address. We're Building Two and they're Building One, right? So we do call it the center of the job search universe, which is pretty funny.

Thad: But it's definitely changed a lot in so many different ways. But it's all moved to being data-driven, like any marketing. We talk about what's different about Talroo. We say we're bringing a marketing approach to job advertising, right? And it's not an emotional buy anymore. It's like, does it work? Are the hires in my ATS? And if it does scale and invest. And I think that's the big thing that's happened.

Chad: So, on the employer's side, are you providing that scale of data? So that they know ROI is here, here? And how are you interfacing with applicant tracking systems? These aren't all easy questions, right?

Thad: No. And it's an ongoing process.

Chad: Yeah.

Thad: So as we looked at it today, our first real mission was okay, how can we provide transparency and how much opportunity is there? What's the labor supply look like? Right? So if I open a wreck in your marketplace in Jobs2Careers, what does that look like? That was on demand talent. The predictive nature of it, right? I think I can drive 300 clicks at a cost