CULT BRAND: Purpose Must Come First
Best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin, returns to The Chad & Cheese Cult Brand Series of podcasts. In this episode, Atkin breaks down the importance of companies living their purpose, first and foremost. Douglas also authored Purpose Must Come First on Medium. Enjoy this SmashFly exclusive. PODCAST TRANSCRIPTION sponsored by: Disability Solutions provides comprehensive website accessibility testing with personalized re